Are hologram concerts rewriting the rules of musical shows?
When
Sidhu Moose Wala
's hologram world tour was announced recently, it was only natural for fans to be excited at the thought of being able to see their beloved singer back on stage, albeit as a digital projection. This is not the first time that something like this has happened. In 2012, Tupac Shakur, aka 2PAC's digital avatar was seen performing at Coachella, nearly two decades after his death. Nitin Kumar Pal, a Delhi-based indie filmmaker and a fan of Sidhu, adds, 'Sidhu was a big fan of Tupac, and this mirrors his body of work and legacy beautifully. It feels fitting that he's being honoured in the same way as his idol.' But what exactly are
hologram concerts
, and what does the future hold for them?
Sidhu Moose Wala to be revived as a hologram for a world tour.
Recreating iconic performers
A hologram concert is a live show where a 3D projection of an artist performs on stage, mimicking their look, voice, movements, and even mannerisms. Using advanced imaging and AI, it aims to recreate the experience of a real performance, allowing fans to relive the magic of iconic performers and performances. Hologram concerts are no longer just a gimmick; they're shaping up to be a new chapter in live entertainment. As Divya Dixit, a marketing and trend specialist, says, 'They don't just honour the past—they rewrite it. They keep the artist's voice alive, turning memory into a live experience. In pop culture, that's how legends are born twice.'
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A hologram of Roy Orbison playing live on stage in 2018 at In Dreams: Roy Orbison in Concert
'Some live show elements will be missing'
With AI and holographic tech getting better, we may see more such shows, but will we be more accepting of them? Singer Shibani Kashyap, who was also one of the first Indian singers to perform live on Metaverse, says, 'This is technology at its peak. This is a great way to keep people like Sidhu or KK or Jagjit Singh alive. However, I'm not sure how ready people are for a full-blown hologram concert. Over time, audiences could lose interest.' In a live concert, the engagement between the artist and the crowd creates interaction. 'There are moments of spontaneity, even imperfections, that make a live performance feel real and relatable. That element would be missing with a hologram performance since it will be pre-programmed. While people may attend such shows out of love and respect for the artist, it's important to keep them short and impactful.' Whether seen as tribute or as tech trickery, hologram concerts are forcing us to rethink memory, mourning, and music.
The most demonic thing imaginable: Prince
Singer Prince expresses disapproval with Hologram concerts
While many prominent names such as Sharon Osbourne (the late Ozzy Osbourne's wife), Nas, and Dr Dre have praised the use of AI and technology to revive legendary artists, the late singer Prince once called the tech 'demonic.' In an old interview, he is heard saying, 'That's the most demonic thing imaginable. Everything is as it is, and it should be. If I was meant to jam with Duke Ellington, we would have lived in the same age. That whole virtual reality thing... it really is demonic. And I am not a demon. Also, what they did with that Beatles song Free As a Bird, manipulating John Lennon's voice to have him singing from across the grave... that'll never happen to me. To prevent that kind of thing from happening is another reason why I want artistic control.' Despite his disapproval, there were plans to bring the singer back to life via a hologram during a Super Bowl Halftime Show in 2018. However, the plan was dropped when Prince's longtime partner Shiela E. expressed her concerns about it.
Artistes who were 'revived' with holograms
ABBA
Tupac
Whitney Houston
Amy Winehouse
Michael Jackson
Roy Orbinson
Frank Zappa
Elvis Presley
A full-length hologram concert might not be sustainable in India. As a concept, it's fascinating, but I don't think it can become a regular or long-term replacement for live performances
Singer Shibani Kashyap talks about the trend of Hologram concerts
-Shibani Kashyap, singer
I think I've left a great body of work behind. I have to decide how much of that high-tech stuff I want to be involved with because I don't want to leave my soul here on this earth. I think with some of this stuff I'll be grounded here forever
Singer Dolly Parton expresses disapproval with hologram concerts
-Dolly Parton, singer, at a press conference to promote her album in 2023
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