CNA938 Rewind - What could SIA gain from a joint venture with Malaysia Airlines?
The joint venture (JV) between Singapore Airlines (SIA) and Malaysia Airlines will see the two airlines working together on scheduling, pricing, sales and marketing, including expanded codesharing of flights, among other things, on routes between Singapore and Malaysia. Andrea Heng and Hairianto Diman chat with Shukor Yusof, Analyst & Founder at Endau Analytics Pte Ltd to look at how this JV will benefit both airlines, and the impact on their bottom line.
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