Paper & Flowers Expands Luxury Brand Collaborations with Major Retail Campaigns Across North America
Paper and Flowers Arrangements
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Paper and Flowers Arrangements
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For a Mother's Day campaign with a leading luxury brand, Paper & Flowers created more than 6,000 paper flowers and 500 sculptural vases for 150 stores across the United States, Mexico, and Canada. At the Fifth Avenue flagship in New York City, the studio also hosted a live customization experience, allowing visitors to watch paper blooms come to life - a tactile, immersive activation that reflected the brand's dedication to craftsmanship.
Simultaneously, Paper & Flowers partnered on a campaign with another iconic luxury house to produce over 300 dried flower crowns for multiple New York City locations, including SoHo and Macy's Herald Square. The studio's artisans worked onsite to deliver personalized experiences for guests.
"These projects represent a turning point for Paper & Flowers," said founder and artist Kristina Fitzpatrick. "Luxury brands are increasingly seeking experiences that resonate on an emotional level. Our work demonstrates how handcrafted details can transform retail into storytelling."
The studio, headquartered in Jersey City just minutes from Manhattan, has seen growing demand for its bespoke brand activations. With clients spanning the fashion, beauty, and retail sectors, Paper & Flowers is positioning itself as a leader in luxury storytelling through handcrafted design.
For more information, visit www.paperandflowers.com or contact info@paperandflowers.com.
About Paper & Flowers
Paper and Flowers Arrangements
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8530/263199_8c9324a1b4634aa1_002full.jpg
Paper and Flowers Arrangements
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8530/263199_8c9324a1b4634aa1_003full.jpg
Based in Jersey City, Paper & Flowers is a boutique creative studio specializing in handcrafted paper installations and floral-inspired designs for luxury brands. Founded by artist Kristina Fitzpatrick, the studio transforms retail spaces and brand activations into immersive, tactile experiences.
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