Porsche sets new ice drifting world record with Taycan GTS
Porsche's new Taycan GTS has set a new Guinness World Record. The electric sports car managed to drift on ice non-stop for 17 kilometres, or just over 10.5 miles.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Drive
an hour ago
- The Drive
Porsche Secretly Entered the 2027 Cayenne EV in a Hill Climb, and It Set a Record
The latest car news, reviews, and features. The upcoming electric Porsche Cayenne doesn't exist yet, but Porsche just ran it up a public hill climb. On Sunday, Porsche entered the electric Cayenne in prototype form at the 2025 UK British Championship Hillclimb at Shelley Walsh. It's hard to miss what this thing is because the 'camo' wrap has Porsche Cayenne written all over it in neon purple and blue letters. Hilariously, the prototype also had a roof rack installed. Porsche slid the prototype into the Road Cars Series Production Electric category of the event. The automaker's Formula E factor test driver Gabriela Jilkova piloted the prototype through the course. The event announcers commented how the EV rocketed off the line thanks to the instant torque and it only took 1.94 seconds to hit 60 feet. The action all takes place at the 2:36:42 mark in the video stream. 'For a big car that is scuttering up the hill something special,' the announcers said. The prototype, which it's unclear if this was a production-spec vehicle, ran the course in 31.28 seconds, smashing the SUV record up Shelsley Walsh by over four seconds. The camo-wrapped Cayenne EV prototype looks like a Porsche Cayenne with a slightly evolutionary design. The headlights include the now trademark quad LED daytime running light dots, and the rear features horizontal LED taillights. The greenhouse feels familiar, but the window line in the C-pillar is specific to the EV compared to the gas-powered Cayenne. Large wheels, maybe 22s or 23s, fill the wells. Active aero both up front and possibly in the rear can be seen working throughout the blazing run up the hill. Off the line it sounds like the Cayenne EV is making noise, presumably from a speaker, and during certain points up the climb it sounds as if there are noises coming from the electric SUV. Those sounds seem like they are coming during hard acceleration, but it's all quick and hard to be sure. The next-generation Cayenne was set to be electric, but now Porsche has backtracked and will keep a gas-powered version alive past 2030. With the electric Cayenne running up the hill climb in prototype form with only a mild camo wrap, it seems as if it's only a matter of time before the automaker reveals or starts talking about the upcoming EV. Got a tip? Send us a note: tips@
Time Business News
an hour ago
- Time Business News
What Today's Leaders Can Learn From Building Brands That Connect With Both Niche and Mass Audiences
A decade ago, choosing to focus on mass or niche markets was one of the key decisions a company would make. It was an 'either/or' choice that would propel a company in a definite direction. But when the era of big data began to dawn, the business landscape changed rapidly. Companies suddenly had the tools to play in both arenas. And as they crunched the numbers, they realized that becoming a 'both/and' company — mass and niche — gave them a greater capacity for growth. 'In today's attention-deficient, culture-whiplash marketplace, you can't just be one thing to one group — at least not if you want to scale,' warns Jared Navarre, founder of Keyni Consulting. 'You've got to be specific enough to mean something, and broad enough to matter.' Jared Navarre is a multidisciplinary founder and creative strategist with a proven track record in launching, scaling, and exiting ventures across IT, logistics, entertainment, and service industries. He has consulted over 250 businesses, specializing in building operational systems, designing resilient technology infrastructure, and developing multi-platform brand ecosystems that resonate with niche and mainstream audiences alike. 'If you're content being niche and boutique, great — build a tight cult and stay weird,' Navarre says, 'but if you're trying to play on a bigger stage, this dual-audience approach becomes essential. Brands that master this duality don't just survive — they take the field swinging, while everyone else is still defending their TAM slide.' Options for building brands that do both In many cases, brands keep both mass and niche market shoppers satisfied by strategically segmenting their product lines. For example, Ford does this by providing the F-150 for the masses while producing the Raptor for those who want to draw a crowd on YouTube. Porsche has a similar approach, with the Cayenne keeping the lights on while the 911 keeps the brand holy. 'A diverse product line, which includes both mass and niche options, democratizes entry while providing an aspirational ceiling,' Navarre explains. 'Nike balances shopping mall shelf ubiquity with niche cultural obsession. Apple sells to the masses but still whispers sweet nothings to filmmakers, musicians, and developers.' Companies also achieve the diversity needed to connect with mass and niche markets by building a cadre of brands aimed at different targets. Toyota, which provides reliability and accessibility to the mass market, uses Lexus to connect with smaller markets seeking a refined and luxurious option. 'VW Group has Volkswagen to get you there, Audi to get you there in style, and Lamborghini to get you there screaming,' Navarre says. The importance of bringing all stories under one narrative The key to succeeding with a 'both/and' strategy is understanding that segmenting does not mean separating. While a company's mass and niche offerings need to connect with unique customer sensibilities, they must still be seen as a part of the same brand narrative. 'Clear brand architecture, in which each tier has purpose, boundaries, and distinct positioning, is critical,' Navarre shares. 'Confusion kills trust, which can cause a brand to lose in all markets. Without discipline and clarity, a brand can be diluted into oblivion.' However, Navarre also says companies must find a way to build their strategy around a single strand of brand DNA. Segment-specific storytelling should make sense within the larger brand narrative. 'The essence should be consistent, even if the price tags aren't,' he advises. 'Your messaging needs to hit differently for each group, but should still feel like it came from the same soul. When messaging gets messy, you build a house of friction where operations, marketing, and product constantly step on each other's toes.' Using brand tension to gain an advantage Clarity can give way to complexity as brands strive to craft a strategy that appeals to both mass and niche markets, which can give rise to brand tension. Although the instinct is to find a way to resolve the tension, that can inadvertently limit a brand's potential for success. According to Navarre, the brands that endure and thrive are often the ones that learn to live in the in-between. 'One of the most overlooked dynamics in building a brand that straddles both niche and mass audiences is the productive tension it creates,' he says. 'When embraced rather than avoided, that tension becomes a long-term competitive advantage.' As they embrace tension, brands build a layered identity, adopting elements that some may see as contradictions. Apple, for example, strives for a level of simplicity that maximizes its accessibility while also providing powerful developer tools that require a professional-level understanding. Rather than seeing the layers as contradictions, savvy companies understand them as a way to create brand depth. 'This kind of brand strategy is harder because it requires more discipline, more nuance, and an internal culture that resists the urge to collapse complexity into something neat,' Navarre says. 'But in a world increasingly flattened by sameness, tension is a signal that invites curiosity, rewards exploration, and keeps a brand interesting long after the product alone would've lost momentum.' Indeed, making a play for both mass and niche markets increases potential, but also increases risks. Brands that make it work are those that avoid confusion, manage tension, and deliver authenticity. Regardless of the market, success requires developing and deploying a strategy that drives the brand's cultural and commercial relevance forward. TIME BUSINESS NEWS
Yahoo
5 hours ago
- Yahoo
Porsche Unveil Road Legal Version Of Their Le Mans Hypercar
Porsche Unveil Road Legal Version Of Their Le Mans Hypercar. Porsche have unveiled a one-off road legal version of their Le Mans hypercar, the 963 RSP. Revealed on the streets surrounding Le Mans, the car pays homage to the iconic 917 'Kurzheck' road car driven through France 50 years ago. The initials RSP nod to legendary motorsport figure Roger S. Penske, whose involvement was key to the project's realisation. In April 1975, Count Gregorio Rossi drove his privately owned Porsche 917 (chassis 030) from the company's Zuffenhausen base to Paris. Porsche marked the 50th anniversary of that unconventional adventure by recreating the moment with the all-new 963 RSP driving alongside the original 917. Despite being based on an uncompromising racing car, the 963 RSP has been adapted for limited road use. Ride height was raised, dampers softened, and the control unit modified to operate road-legal lighting and indicators. The hybrid powertrain – a 4.6-litre twin-turbocharged V8 paired with an electric motor – remains unchanged from the race version, though tuning adjustments were made to enable the car to run on conventional fuel and deliver smoother power for road use. The 963 RSP will be on display during the 24 Hours of Le Mans, before heading to the Porsche Museum in Stuttgart.
