Oriental Weavers launches world's first phygital carpet retail store in Egypt
The store combines physical product exploration with interactive digital technologies, setting a new global benchmark for the carpet industry, according to a press release.
The 250-square-meter flagship store blends immersive design visualization tools, AI-driven customization, interactive sampling zones, and sensory experiences.
From real-time design visualization and immersive projection to AI-powered customization, the OW Haptech store caters to modern consumers' growing demand for creativity, convenience, and personalization.
Commenting on the launch, Yasmine Khamis, Chair of Oriental Weavers Carpets, said: 'With a presence in over 118 countries and operations spanning 27 factories in Egypt and the US, we are proud to be a symbol of 'Made in Egypt' excellence.'
This comes as part of Oriental Weavers' broader investment in digital retail transformation, smart manufacturing, and sustainable materials.
On 7 April 2025, at its Ordinary General Meeting (OGM), Oriental Weavers' shareholders approved cash dividends worth EGP 1.06 billion for 2024.
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