Littlebox Raises USD 2.1 Million to Scale Its Gen Z-Focused Fast Fashion Model
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Ultra-fast fashion startup Littlebox has raised INR 17.5 crore (USD2.1 million) in its maiden funding round, co-led by Huddle Ventures and Prath Ventures, alongside select angel investors. Founded in 2022, the Gen Z-focused brand has been profitable from inception and is now raising external capital to accelerate its growth trajectory.
Littlebox was launched by Rimjim Deka and Partha Kakati and is one of the rare fashion startups headquartered in Guwahati. The company runs a 40,000 sq ft operational facility in Noida and has garnered a strong following among India's young consumers by offering ~100 new SKUs weekly and operating on a rapid 15-day stock cycle. This model stands in contrast to traditional fast fashion brands that typically hold inventory for two to four months.
"India's fast fashion landscape needs agile, tech-first players, and Littlebox is exactly that," said Ishaan Khosla, Partner at Huddle Ventures. "Rimjim and Partha have built a supply chain engine that doesn't just follow global trends—it reshapes them for Indian consumers. We've been following their journey closely, and this is execution at a rare scale."
Echoing the sentiment, Piyush Goenka, Managing Partner at Prath Ventures, added, "Littlebox blends Gen Z insight with data-driven execution. Their ability to stay lean and move fast while remaining profitable makes them one of the most promising digital fashion brands in India today."
The company came into the national spotlight after closing a rare all-shark deal on Shark Tank India Season 3, where all five investors backed the startup, a moment seen as a public endorsement of its fundamentals and approach. Littlebox's emergence also marks a significant milestone for the Northeast Indian startup ecosystem, which remains underrepresented in the country's broader tech narrative.
Co-founder and CEO Rimjim Deka said the capital infusion would be used not for survival, but strategic scaling. "Our roots in Guwahati taught us to build lean, stay grounded, and move fast. We started Littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn't a lifeline — it's a growth engine."
Partha Kakati, Co-founder and COO, added, "Our tech-enabled supply chain is our backbone. This round will help us enhance that core, expand into new categories and regions, and continue setting new benchmarks in affordable, responsive fashion."
Littlebox plans to use the funding to invest in category expansion, UI/UX improvement, packaging, logistics, and marketing, aiming to position itself as the go-to Gen Z fashion brand in India.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Entrepreneur
24 minutes ago
- Entrepreneur
CEF Group Secures Euro 38 Million from German Export Finance Bank
The funding will primarily support the development of two new compressed biogas (CBG) plants, contributing to the company's broader goal of establishing 22 such facilities nationwide You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Indian cleantech firm CEF Group has secured Euro 38 million (approximately INR 345 crore) in equity and debt financing from a German Export Finance bank, marking a major milestone in its mission to scale sustainable fuel infrastructure across India. The funding will primarily support the development of two new compressed biogas (CBG) plants, contributing to the company's broader goal of establishing 22 such facilities nationwide. These plants will process agricultural, agro-industrial, and municipal waste into clean fuel, furthering India's push toward a circular economy. Founded in 2018, CEF Group operates under the government's SATAT (Sustainable Alternative Towards Affordable Transportation) scheme, a flagship initiative aimed at promoting biogas as a cleaner alternative to conventional fuels. By converting organic waste into energy, the company aligns itself with the twin goals of reducing emissions and supporting rural economic development. "We are not just building biogas plants—we are empowering rural economies, advancing energy independence, and driving India's transition to a truly circular economy," said Maninder Singh, Founder and CEO of CEF Group. Currently, the company has three CBG projects in advanced stages of execution: two municipal solid waste-based units in Jammu and Ahmedabad, and a plant in western Uttar Pradesh that processes press mud, a byproduct of sugar production. The SATAT scheme encourages private sector involvement in biogas development and aims to create new income opportunities in rural areas by monetising organic and farm waste. CEF Group reportedly processes thousands of tonnes of such waste annually.
Yahoo
42 minutes ago
- Yahoo
PB Fintech Ltd (BOM:543390) Q1 2026 Earnings Call Highlights: Strong Insurance Growth Amidst ...
Total Insurance Premium: INR6,600 crore, up 36% year-on-year. Consolidated Operating Revenue: INR1,348 crore, up 33% year-on-year. Core Insurance Revenue: Up 37% year-on-year. Core Credit Revenue: Down 22% year-on-year. Renewal and Trail Revenue: INR725 crore on a 12-month rolling basis, up 43% year-on-year. Insurance Quarterly Core Revenue: INR673 crore, up 47% year-on-year. Core Business Growth (Excluding Savings): 42% this quarter. Credit Revenue: INR102 crore for the quarter. Disbursed Credit: INR2,095 crore for the core online business. New Initiatives Revenue Growth: 50% year-on-year. Adjusted EBITDA Margins: Improved from minus 12% to minus 6%. Consolidated PAT: INR85 crore, up from INR19 crore, with margin improvement from 2% to 6%. Revenue CAGR Since Listing: 54%, from INR238 crore in Q1 FY22 to INR1,348 crore in Q1 FY26. PAT Margin Growth Since Listing: From minus 47% in Q1 FY22 to 6% in Q1 FY26. Warning! GuruFocus has detected 3 Warning Signs with BOM:543390. Release Date: August 01, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Positive Points PB Fintech Ltd (BOM:543390) reported a 36% year-on-year increase in total insurance premium, reaching INR6,600 crore, driven by a 65% growth in the health segment. The company's consolidated operating revenue grew by 33% to INR1,348 crore, with core insurance revenue up 37% year-on-year. PB Fintech Ltd's renewal and trail revenue increased by 43% on a 12-month rolling basis, indicating strong customer retention and recurring income. The UAE business and health segment have been profitable for the last two quarters, showing consistent performance with a 68% year-on-year growth. The company has expanded its presence to 19,000 PIN codes, covering 99% of the PIN codes in India, enhancing its market reach and accessibility. Negative Points The core credit revenue declined by 22% year-on-year, indicating challenges in the credit segment. The company's focus on growth over profitability may lead to short-term financial pressures, as indicated by the management's strategy to prioritize growth investments. The competitive intensity in the new initiative space is increasing, which could impact market share and profitability. The savings business has shown inconsistent growth, with a current decline of 5%, highlighting challenges in this segment. The adjusted EBITDA margins for new initiatives are still negative, although improving, indicating ongoing financial challenges in these areas. Q & A Highlights Q: How is management balancing growth and profitability, given the consistent growth in core business but flat EBITDA margins? A: Yashish Dahiya, Executive Chairman and CEO, stated that the focus is currently on growth rather than optimizing for profits. The company aims to continue growing at a significant rate, with profitability being a natural outcome over time. The strategy is to invest in growth opportunities even if it means incurring extra costs in the short term. Q: Are there any strategic changes at Paisabazaar under the new leadership, especially in the unsecured credit lending space? A: Santosh Agarwal, CEO of Paisabazaar, mentioned that the focus is on growing the secured lending area and monetizing the existing customer base by offering additional products like savings and mutual funds. The company is also investing in building alternate data sources to improve risk assessment and underwriting capabilities. Q: Is there an increase in competitive intensity in the new initiative space, and how is it impacting PB Fintech? A: Sarbvir Singh, Joint Group CEO, noted that the competitive landscape remains intense but hasn't changed dramatically. The focus is on adding value to smaller partners and improving business granularity, which is more critical than competition itself. Q: What is PB Fintech's market share in retail health and term insurance, and how does it plan to sustain growth given the high market share? A: Yashish Dahiya explained that PB Fintech holds about 15% market share in retail health and 25% in term insurance. The company focuses on market creation rather than just market share gain, aiming to expand the overall market size by addressing the needs of underinsured segments. Q: How is the company managing the growth in health insurance, and what is the impact of long-term policies on growth and revenue recognition? A: Yashish Dahiya clarified that the growth in health insurance is driven by an increase in the number of transactions and new customer acquisitions. The company takes commissions on a deferred basis for long-term policies, which will improve take rates over time. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Entrepreneur
an hour ago
- Entrepreneur
Chalai Heritage Street Project Gains New Momentum with INR 60 Crore Proposal to Urban Challenge Fund
Once completed, the project aims to preserve the cultural significance of the Chalai market You're reading Entrepreneur India, an international franchise of Entrepreneur Media. After years of delay, the Chalai heritage street redevelopment project is finally inching forward, with Smart City Thiruvananthapuram Ltd (SCTL) submitting a proposal to the Centre's newly launched Urban Challenge Fund for seed funding. According to officials, SCTL has sought approximately INR 60 crore to revive the long-pending project. The proposal marks a renewed effort to transform the historic Chalai market into a vibrant, pedestrian-friendly heritage corridor. Preliminary discussions with the Union Ministry of Housing and Urban Affairs have been completed, and if the funding is cleared, groundwork on the main stretch is expected to begin within three months. "The Chalai heritage project has been a long-standing vision for the city," said a senior SCTL official. "We are now at an advanced stage, and with active collaboration from the tourism and public works departments, we are hopeful of moving ahead as soon as central funding is approved. The initiative will rejuvenate the area, support local businesses, and attract tourism." Originally conceptualised in 2018, the Chalai redevelopment plan was inspired by Kozhikode's SM Street model. The project envisions modernising the historic marketplace with features such as tiled walkways, uniform heritage-style arches, underground utility ducts, LED streetlights, umbrella canopies, Wi-Fi access, heritage-themed graffiti, and landscaped seating areas—designed to enhance both aesthetic and functional appeal. Once completed, the project aims to preserve the cultural significance of the Chalai market while introducing infrastructure upgrades that encourage footfall and promote heritage tourism.
