Aamir Khan explains why ‘Saiyaara' movie is so famous with Gen Z as the film becomes a Rs 400 crore box office hit
Why Saiyaara movie is so famous? Aamir Khan attributes Saiyaara's Gen Z appeal to its emotional storytelling and youthful themes, highlighting evolving audience preferences. The film's success, crossing ₹400 crore, is celebrated by the production house, praising debut actors and the director's intensity. Khan also announced his upcoming film, Sitaare Zameen Par, will release globally on YouTube in 2025.
Agencies Saiyaara movie As romantic drama Saiyaara continues its strong run at the box office, Aamir Khan has spoken about why the film is striking a chord with younger viewers. The actor shared his thoughts during a recent event held for his upcoming film Sitaare Zameen Par.
At the event, Aamir Khan said that the success of Saiyaara shows how audience preferences are changing with each generation. He noted that the film seems to have clicked with Gen Z viewers because of its emotional storytelling and youthful themes.'Each generation has its own taste,' Aamir said. 'As a creative professional, I aim to explore diverse stories that connect with audiences across the board.'While Saiyaara has gained popularity among Gen Z, Aamir Khan said his goal is to create stories that speak to a wide audience. 'I want to make content not just for Gen Z and the younger generation, but also for varied age groups and interests,' he said. He added that working with different themes gives him more space to connect with different sections of viewers.Following the film's strong box office performance, Aamir Khan's production house released a message celebrating the success of Saiyaara. The statement praised debut actors Ahaan Panday and Aneet Padda for their emotional performances and chemistry on screen. It also credited director Mohit Suri for adding intensity to the film and thanked YRF for backing a story that blends melody and emotion. The growing interest in Saiyaara among Gen Z has been evident across social media platforms, where users have been sharing scenes, dialogues, and music clips from the film. The romantic drama has inspired fan edits, song covers, and themed reels that continue to trend. College students and young working professionals make up a large section of its theatre audience, with many citing its relatable emotions and music as key reasons for repeat viewings.
According to industry estimates, Saiyaara has crossed ₹200 crore at the domestic box office within three weeks of its release. According to Screen , at the worldwide box office, Saiyaara has passed the Rs 400 crore mark. The film, made on a reported budget of ₹45 crore, recovered its cost in just three days after the release. Trade analysts have called it one of the year's surprise commercial successes, especially as it featured two debutants in the lead roles. The music album, which includes tracks by popular artists, has also contributed to the film's wide appeal.
Directed by Mohit Suri, Saiyaara follows the story of two young individuals who meet during a college cultural exchange programme. Set against urban and semi-urban backdrops, the narrative explores how they navigate ambition, personal trauma, and the changing nature of relationships. While the core theme revolves around love, the story also touches on self-discovery, anxiety, and finding strength in emotional connection.
The film has sparked a broader conversation online about whether Saiyaara is the modern-day successor to romantic hits like Aashiqui 2. While some viewers feel the emotional weight and musical treatment resemble the earlier classic, others believe Saiyaara brings a more contemporary tone and reflects today's relationship dynamics more honestly. Critics have also been divided, some praised the direction and performances, while others pointed out a predictable plotline and overuse of melodrama. A poll asking why Saiyaara is popular among Gen Z cited emotional storytelling and the film's soundtrack as key reasons.At the same event, Aamir Khan announced that his next film Sitaare Zameen Par will release globally on YouTube on August 1, 2025. The film stars Aamir and Genelia Deshmukh and features a cast that includes actors with intellectual disabilities. It will be available in India for Rs 100 and in 38 other countries with pricing based on region.
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