Harrods opens key occasionwear space, adds new exclusives
Harrods is continuing to reshape its physical fashion spaces and has just unveiled Designer Collections – Room 3 (DC3), the latest addition to its womenswear portfolio and 'the next chapter in the evolution of the first floor — a cornerstone of the wider Harrods Masterplan, the store's ambitious multi-year transformation of the customer experience'.
It's positioned between 'the relaxed sophistication of' Designer Collection – Room 1 (DC1) and Room 2 (DC2) with the 'formal elegance' of the new Evening & Occasion Room said to 'redefine occasionwear through a contemporary lens'.
The space, designed by David Collins Studio, is essentially dedicated to day-to-evening dressing, 'offering a considered wardrobe for the discerning woman whose calendar spans everything from refined lunches to elevated celebrations'.
What this means in practice is a room that features an edit of fluid tailoring, statement dresses and 'polished' separates, 'curated with a focus on silhouette, craftsmanship, and seasonal relevance'.
The retailer is building on the momentum of the earlier makeovers of DC1 and DC2 that opened in November 2024 'while extending the narrative into a new, occasion-led space'.
Importantly, the floor introduces five directional brands to Harrods womenswear. Included are Adam Lippes, Carolina Herrera Daywear and Valenti, all in UK department store exclusives. Also new to the store are Liberowe and Edeline Lee, that latter unveiling a global exclusive capsule collection.
The space also includes 'a refined edit' of established names — such as Alessandra Rich, Erdem, and Roksanda — 'all dual-sited to enhance the cross-category experience across Womenswear'.
The company said it's 'more than a seasonal launch, DC3 is a platform for year-round wardrobe evolution. From light spring tailoring to rich autumnal textures, the space will continuously adapt to reflect the rhythm of the fashion calendar and the ever-changing needs of Harrods' clientele'.
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Fashion Network
22-05-2025
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Harrods opens key occasionwear space, adds new exclusives
Harrods is continuing to reshape its physical fashion spaces and has just unveiled Designer Collections – Room 3 (DC3), the latest addition to its womenswear portfolio and 'the next chapter in the evolution of the first floor — a cornerstone of the wider Harrods Masterplan, the store's ambitious multi-year transformation of the customer experience'. It's positioned between 'the relaxed sophistication of' Designer Collection – Room 1 (DC1) and Room 2 (DC2) with the 'formal elegance' of the new Evening & Occasion Room said to 'redefine occasionwear through a contemporary lens'. The space, designed by David Collins Studio, is essentially dedicated to day-to-evening dressing, 'offering a considered wardrobe for the discerning woman whose calendar spans everything from refined lunches to elevated celebrations'. What this means in practice is a room that features an edit of fluid tailoring, statement dresses and 'polished' separates, 'curated with a focus on silhouette, craftsmanship, and seasonal relevance'. The retailer is building on the momentum of the earlier makeovers of DC1 and DC2 that opened in November 2024 'while extending the narrative into a new, occasion-led space'. Importantly, the floor introduces five directional brands to Harrods womenswear. Included are Adam Lippes, Carolina Herrera Daywear and Valenti, all in UK department store exclusives. Also new to the store are Liberowe and Edeline Lee, that latter unveiling a global exclusive capsule collection. The space also includes 'a refined edit' of established names — such as Alessandra Rich, Erdem, and Roksanda — 'all dual-sited to enhance the cross-category experience across Womenswear'. The company said it's 'more than a seasonal launch, DC3 is a platform for year-round wardrobe evolution. From light spring tailoring to rich autumnal textures, the space will continuously adapt to reflect the rhythm of the fashion calendar and the ever-changing needs of Harrods' clientele'.
Fashion Network
22-05-2025
- Fashion Network
Harrods opens key occasionwear space, adds new exclusives
Harrods is continuing to reshape its physical fashion spaces and has just unveiled Designer Collections – Room 3 (DC3), the latest addition to its womenswear portfolio and 'the next chapter in the evolution of the first floor — a cornerstone of the wider Harrods Masterplan, the store's ambitious multi-year transformation of the customer experience'. It's positioned between 'the relaxed sophistication of' Designer Collection – Room 1 (DC1) and Room 2 (DC2) with the 'formal elegance' of the new Evening & Occasion Room said to 'redefine occasionwear through a contemporary lens'. The space, designed by David Collins Studio, is essentially dedicated to day-to-evening dressing, 'offering a considered wardrobe for the discerning woman whose calendar spans everything from refined lunches to elevated celebrations'. What this means in practice is a room that features an edit of fluid tailoring, statement dresses and 'polished' separates, 'curated with a focus on silhouette, craftsmanship, and seasonal relevance'. The retailer is building on the momentum of the earlier makeovers of DC1 and DC2 that opened in November 2024 'while extending the narrative into a new, occasion-led space'. Importantly, the floor introduces five directional brands to Harrods womenswear. Included are Adam Lippes, Carolina Herrera Daywear and Valenti, all in UK department store exclusives. Also new to the store are Liberowe and Edeline Lee, that latter unveiling a global exclusive capsule collection. The space also includes 'a refined edit' of established names — such as Alessandra Rich, Erdem, and Roksanda — 'all dual-sited to enhance the cross-category experience across Womenswear'. The company said it's 'more than a seasonal launch, DC3 is a platform for year-round wardrobe evolution. From light spring tailoring to rich autumnal textures, the space will continuously adapt to reflect the rhythm of the fashion calendar and the ever-changing needs of Harrods' clientele'.
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Harrods unveils Fashion Trust Arabia winners whose collections it will stock
Luxury department store Harrods has announced an extended collab with Fashion Trust Arabia to support emerging designers from the Middle East and North Africa (MENA). At an event at the London store this week, it said the collab 'goes far beyond endorsement: it gives these designers a global stage – Harrods itself – where creativity meets commerce'. July will see the collections of four newly-crowned FTA Prize winners available both in-store and online at That's hugely valuable exposure given the store's high profile as a must-visit destination for both affluent international shoppers and well-heeled locals. The retailer said that 'every day, the world walks through Harrods. By placing these designers in front of an international clientele—within a store that defines taste, influence and aspiration—Harrods does more than showcase creativity: it accelerates careers, providing visibility, credibility, and commercial access in equal measure.' So just who are the four designers? They include eveningwear designer Jasmin Mansour from Qatar, who takes a conceptual approach to her looks; Egypt/UK-based Nadine Mosallam, whose ready-to-wear is inspired by Egyptian heritage; Egypt's Ramla, a sustainable lifestyle/accessories brand rooted in artisanal tradition; and Saudi Arabia's APOA whose sculptural jewellery is design in Riyadh and made in Italy. 'Our partnership with Fashion Trust Arabia represents an ideal convergence of emerging talent and established figures in the luxury industry,' said Simon Longland, director of buying – Fashion at Harrods. 'We take great pride in supporting these designers not just through mentorship, but through real retail opportunities. We believe the Harrods customer is ready—and eager—to discover and embrace their work.' And FTA co-chair Tania Fares added: 'Our mission has always been to champion designers from the MENA region by opening doors to meaningful opportunities. Harrods' continued support goes beyond retail—it's a powerful endorsement that gives our winners global visibility… and a platform to grow sustainably.' Harrods explained that its renewed collaboration with FTA supports its 'broader vision to cultivate the next generation of fashion consumers while strengthening its connection with the MENA region's thriving luxury audience. From editorial features in Harrods Magazine and high-impact event programming, to dedicated e-commerce storytelling and exclusive in-store visibility, the activation demonstrates Harrods' full-spectrum support for rising creative voices'. And the mentoring element is also key with Clemmie Harris, head of buying – Contemporary, Sport & Essentials at Harrods, set to lead a specialist session titled 'Product Merchandising – Building a Range Plan, offering strategic insights into assortment curation and commercial storytelling, 'critical skills for growing a global fashion brand'.
