
CNH Training Helps Close an Industry-Wide Skills Gap
The number of vehicles sold each year has increased from around 10,000 two decades ago to close to 150,000 now and is likely to reach 250,000 by 2030.
Over the past decade, India's economy has almost doubled in size, from around $2 trillion to $3.7 trillion. The country's construction market has played a big part in this rapid growth and India is now the world's third-largest market for construction machinery, behind only the US and China. The number of vehicles sold each year has increased from around 10,000 two decades ago to close to 150,000 now and is likely to reach 250,000 by 2030, according to the Indian Construction Equipment Manufacturers Association (ICEMA).
However, construction firms in this booming market have struggled to find enough qualified operators, particularly for backhoe loaders, which are the mainstay of India's construction sites.
CASE saw an opportunity to do more to bring new operators into the sector in the region around its plant in Pithampur, central India, and at the same time address the challenge of growing unemployment in the country. The Indian government has made it a priority to tackle the vicious circle in which a lack of access to good education and training keeps sections of the population trapped in economically disadvantaged situations because they are not qualified for higher-paying jobs.
In 2022, CASE started the Hunar program, which trains people in the region as backhoe loader operators. Most participants were economically disadvantaged after leaving school at a young age with few qualifications. CNH also works to place as many of the newly qualified operators into jobs once they complete the course. Participants receive 210 hours of training over 32 days and on average 70% secure employment at the end.
Between June 2022 and June 2025, more than 520 people have been trained, of whom 370 are working.
Read more here.
Visit 3BL Media to see more multimedia and stories from CNH

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Time Business News
an hour ago
- Time Business News
How a PR Agency for USA Brands in India Can Accelerate Your Growth
Expanding into the Indian market is an exciting yet challenging step for USA brands. With its diverse audience, evolving consumer preferences, and competitive business environment, breaking through requires more than just good products—it demands strategic communication. Partnering with a PR Agency for USA Brands in India can bridge cultural gaps, enhance brand awareness, and accelerate market penetration. India's market is unique—regional diversity, language variations, and distinct cultural nuances can significantly impact brand perception. What works for a brand in New York might not resonate with customers in Mumbai or Chennai. This is where specialized public relations expertise becomes invaluable. A reputed PR agency like MediagraphicsPR understands these dynamics and tailors messaging for different regions. For example, while urban consumers might value innovation and modernity, smaller cities may prioritize trust and tradition. Aligning your brand narrative with these expectations ensures deeper engagement. An experienced PR partner ensures campaigns are culturally sensitive and regionally relevant. Whether through festival-based promotions, influencer collaborations, or storytelling in local languages, localization builds stronger brand loyalty. The right agency will have strong connections not just in metro cities but also in tier-2 and tier-3 markets. For instance, working with Public relations agencies in Chennai can amplify your presence in South India, while tapping into media networks in Delhi and Mumbai broadens national reach. PR is no longer about press releases alone. It involves a blend of media outreach, content marketing, event management, and digital engagement. A trusted PR consultancy in Hyderabad can integrate online and offline efforts, ensuring consistent brand messaging across all touchpoints. Imagine a USA fashion brand entering the Indian market. Instead of launching with a generic campaign, the PR agency designs a strategy that includes: Influencer tie-ups with South Indian celebrities for Chennai audiences. Thought-leadership articles in top Hyderabad business publications to attract premium buyers. A nationwide media event timed with a major Indian festival to boost seasonal sales. Such targeted efforts not only increase visibility but also convert awareness into sales—fast-tracking brand growth. With expertise in handling cross-border brand communication, MediagraphicsPR offers tailored PR solutions for USA brands expanding into India. Their network spans major cities, ensuring you connect with diverse markets effectively. From strategic storytelling to influencer collaborations, they focus on results that matter—visibility, engagement, and long-term loyalty. Partnering with a PR Agency for USA Brands in India is more than a marketing decision—it's a strategic investment in sustainable growth. By leveraging localized insights, robust media networks, and integrated communication, your brand can establish a strong foothold in one of the world's fastest-growing economies. If you're ready to make an impactful entry into the Indian market, align with a PR partner who understands both worlds. The right agency will not just promote your brand—they'll position it for lasting success. TIME BUSINESS NEWS

Business Insider
4 hours ago
- Business Insider
Kenya turns to AfDB, China Exim for $2b airport expansion after dropping Adani deal
Kenya has invited international development lenders to help finance a $2 billion expansion of Nairobi's Jomo Kenyatta International Airport (JKIA), just nine months after cancelling a deal with India's Adani Group following the indictment of its founder in the United States. Kenya plans a $2 billion expansion of Nairobi's Jomo Kenyatta International Airport. The country seeks funding from international development lenders and agencies. A securitised bond of $1.36 billion for road construction will be issued next month. Kenya has invited international development lenders to help finance a $2 billion expansion of Nairobi's Jomo Kenyatta International Airport (JKIA), just nine months after cancelling a deal with India's Adani Group following the indictment of its founder in the United States. Facing rising public debt and seeking alternative infrastructure financing options, the East African nation will also issue a securitised bond worth 175 billion shillings ($1.36 billion) next month for road construction, Transport Minister Davis Chirchir told reporters. Chirchir said the government had approached several development agencies, offering them the opportunity to finance the airport project by leveraging JKIA's balance sheet. Agencies contacted include the Japan International Cooperation Agency, China Exim Bank, KfW, the European Investment Bank, and the African Development Bank, according to Reuters. The planned expansion will include the construction of a second runway and a new terminal building. Once funding is secured, the government will then seek a contractor to execute the works. Instead of bringing in a concessionaire to build the airport, Kenya will construct it and consider concessioning it later, contrasting with the previous Adani deal, which would have given the group a 30-year operating lease after construction. Adani controversy That arrangement was abandoned last year after U.S. prosecutors charged Gautam Adani and several company executives with allegedly bribing officials to win Indian power contracts and misleading U.S. investors. President Ruto also ordered the termination of a $736 million, 30-year public-private partnership deal signed with an Adani Group subsidiary to build power transmission lines.


Business Wire
5 hours ago
- Business Wire
Andrew Case Named New Head of Tax at Frazier & Deeter
ATLANTA--(BUSINESS WIRE)--Frazier & Deeter (FD), a nationally ranked professional services firm, is proud to announce the appointment of Andrew Case, CPA, as Head of the firm's Tax Department. In this key leadership role, Case will guide the strategic direction, innovation and continued growth of FD's expanding Tax Practice. With more than 15 years of experience in tax compliance and planning, Case brings a broad range of expertise across many industries, including real estate, private equity, technology, healthcare and manufacturing. He has built a strong reputation for delivering tailored tax strategies for middle-market businesses, high-net-worth individuals and large private corporations. 'Andrew has been a vital part of our tax leadership team and is widely respected for his technical expertise and commitment to client service,' said Jeremy Jones, Incoming Managing Partner of FD. 'This appointment reflects our confidence in his ability to lead our Tax Practice during a time when clients are increasingly seeking proactive guidance and strategic insight.' Throughout his career, Case has remained actively engaged in the community, having served eight years on the board as Treasurer at Peace Preparatory Academy, and currently serving as a Board Member for Plywood People, a nonprofit supporting social impact startups. 'I'm honored to step into this role and continue building on the strong foundation that's been laid by our team,' said Case. 'I'm especially excited to lead such a talented group of professionals who are passionate about helping clients navigate today's complex tax landscape, by investing in strong relationships and delivering real value.' Jeremy Sperring, who successfully served in the role for six years, will now transition to a prominent role overseeing the firm's acquisition integration operations, as well as the scale-up of FD's India infrastructure and team, essential focus areas as the firm continues to expand its footprint and service offerings globally. About Frazier & Deeter Frazier & Deeter is a Top 50, award-winning professional services firm offering a full suite of tax, audit, risk advisory, digital and business transformation services. Operating under the Frazier & Deeter (FD) brand, the firm includes Frazier & Deeter, LLC (a licensed CPA firm providing assurance services) and Frazier & Deeter Advisory, LLC, (not a licensed CPA firm) which delivers advisory and tax services. FD and its family of brands serve a broad client base, from Fortune Global 500 companies to emerging businesses, with offices across the globe. The firm has been consistently recognized as a Best of the Best Accounting Firm, a Best Firm to Work For ®, and a Best Firm for Women in Leadership. Learn more at