Alam Flora launches reusable bag campaign in Temerloh
Alam Flora chief operating officer Mohamad Muhazni Mukhtar said the campaign was aimed at raising public awareness of the negative impact of using plastic bags on the environment, including pollution and the destruction of ecosystems.
"We want to promote the use of reusable bags among the public because single-use plastic bags take a very long time to decompose.
"This initiative is aimed at raising awareness and, in the long term, encouraging consistent use to help preserve the environment," he told reporters after launching the campaign at the morning market.
The Bring Your Own Reusable Bag Campaign is a continuation of an initiative previously carried out by Alam Flora during the Ramadan Festival in Putrajaya.
Mohamad Muhazni said Pekan Sehari Temerloh was chosen as the campaign venue in view of its recognition by the Malaysia Book of Records as the largest and longest Sunday market in the country, stretching 2.1km.
"This programme, organised in collaboration with various agencies, is not profit-oriented but more about creating awareness.
"It must also be aligned with the target market segment, and we need to reach out to consumers rather than wait for them to come to us," he said.
Meanwhile, Temerloh Municipal Council president Rizal Mustafa said the council welcomed and fully supported the campaign.
"I fully support initiatives like this, and we will support any programme that directly impacts the public," he said.
– Bernama
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