Repair specialist SOJO makes move into France, adds two permanent hubs in London
Shoppers at the two malls can visit the firm's Fix & Fit workshop for a free consultation, 'where expert tailors are on hand to take care of all alterations. Finished items can be collected in person or delivered to their door'. The company also continues to offer its services online.
SOJO said that insights from Westfield's latest How We Shop: From Play To Purpose report reveal that 45% of Boomers and 31% of UK women are actively seeking more opportunities to repair or refill products – 'a clear sign of shifting values away from fast fashion and towards long-lasting, conscious consumption'.
Katie Wyle, Director of Shopping Centre Management, Northern Europe at Unibail-Rodamco-Westfield, said: 'We're proud to be bringing SOJO to both of our centres – a move that reflects exactly what our customers are asking for: more sustainable, service-led retail experiences… Fix & Fit offers a smart and stylish solution to fashion longevity, perfectly aligned with Westfield's commitment to shaping a more conscious retail future. With 59% of UK consumers seeking more reuse and repair options over the next five years, this partnership is both timely and essential.'
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