Nameplated rakhis say bhaiya is superhero
Customised rakhis are made to order, bearing name of brother and preferred designs. At Bhootnath market, sisters Lavisha (27) and Rateesha Suren (25) collected rudraksh rakhi they had ordered earlier and it had a name inscribed on a metal plate tucked between beads of rudrasksh. "We wanted something different that will remain with our brother forever," said Rateesha. At Bhootnath market, Ananya Chaurasiya (20) bought labubu rakhi for her brother "as labubus are trending amongst gen Z".
At Aminabad market, Cynthia Rawat (37), who has come from Jabalpur to celebrate the festival with her family, said, "I ordered customised rakhis with names printed on them and studded with evileye for my brothers, while my daughter bought a labubu rakhi for her little brother".
Shopkeeper Girish Sangwani at Bhoothnath market said, "Customised rakhis are high in demand, because people want something unique and as keepsake."
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Another shopkeeper in Aminabad, Tinku Maurya, said, "We started receiving orders for customised rakhis 10 days before Rakshabandhan and today around 50 customers placed orders for customised rakhi".
Among kids, rakhis based on superhero characters are a big hit. A shopkeeper near IT College said, "Children are mostly buying bands with figures of Iron Man, Hulk Hogan, Captain America and Batman. At the same shop, Tanmay Khare (12), said, "Avengers is my favourite movie, especially Captain America, so I picked up a rakhi with the character."
Personalised gift hampers containing pouch, purse, perfume, bracelet, necklace, assorted chocolates, key chain, earrings, gel candles, photoframes, small mirrors and rings are another item flying off the shelves. A brother and father duo Prashant Shukla (61) and Vivek Shukla (27) came to collect the hampers they had ordered for their sisters. "I am the only brother to my five sisters, so I asked them what they wanted and got it customised", said Prashant.
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