JPA: Labor Day marks milestone for reform, dignity - Jordan News
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Ammar Ezzeddin, CEO of King Hussein Business Park, emphasized that the park is striving to accelerate the implementation of the upcoming expansion phase to attract quality investments that will bolster the national economy. اضافة اعلان In an interview with the Jordan News Agency (Petra), Ezzeddin stated that since its inception, the park adopted a vision to serve as a smart technology business hub aimed at attracting companies and supporting their growth. He noted that this vision has evolved into offering an integrated and sustainable urban community combining work, life, entertainment, and education. He explained that recently the park has worked on providing ready-to-rent buildings and workspaces with advanced technical infrastructure, serving as a platform for company growth and development. This approach now extends to enhancing quality of life, innovation, connectivity, and progress within a dynamic environment, transforming the park into a multi-use community operating 24/7 rather than merely a business complex. He added that the current focus is on attracting investors to develop available land, launch projects, and introduce quality components. Ezzeddin added that besides urban development, expansion, and digital transformation, the park is committed to raising sustainability standards and environmental practices, which play a key role in its vision. These form part of a comprehensive strategy that includes initiatives such as launching the first integrated recycling center within the park this year, in cooperation with the private sector, as part of its multi-year strategy. He pointed out that implementing this strategy will be accompanied by a gradual shift from the traditional leasing model to a real estate development model— a strategic move aimed at enhancing long-term financial sustainability and achieving balanced, sustainable growth. This will strengthen the park's ability to attract investments and provide a comprehensive business environment that meets the aspirations of partners and investors. Regarding the development plan for the second phase of the park, Ezzeddin said that infrastructure work for the second, third, and fourth phases of the expansion project is ongoing, reinforcing the park's position as a key destination for business, investment, entrepreneurship, youth empowerment, and sustainability in Jordan and the region. The new phases will be implemented at a cost of approximately 8.5 million Jordanian dinars, covering an area of 266,000 square meters for the second phase and 196,000 square meters for the third. He added that the expansion project aligns with the development plans for the upcoming three phases, coinciding with the commencement of infrastructure work through signing agreements for the construction of a hotel and serviced apartments. Additionally, a memorandum of understanding was signed with the Higher Council for the Rights of Persons with Disabilities to provide integrated support and enable independent access for this segment to various facilities and services. Ezzeddin indicated that the park is set to implement a comprehensive two-year action plan that includes rehabilitating existing facilities, developing sidewalks and entrances, ensuring all future buildings comply with relevant national and international standards, and improving public services to create a more suitable environment. He discussed the practical steps taken and ongoing to enhance the park's readiness to attract investments based on new investment directions and vision, focusing on 'how to attract investors.' The park today offers an investment vision based on flexible design and inclusive empowerment, relying on an integrated investment system designed to meet diverse needs. Among the measures adopted to achieve its goals, the park engaged an accredited international consultant to plan land use, identify possible investment types for each land parcel, and determine buildable areas and permitted floors, enabling it to accommodate investments of various kinds. The park also offers tailored incentives for investors, including tax and customs exemptions under Jordanian investment law, facilitation in licensing and registration in cooperation with the Investment Commission, and priority handling of government transactions within the park. Furthermore, flexible investment agreements are customized based on land characteristics and investor needs, along with financing facilitation offers in collaboration with several Jordanian banks. Founded in 2010, King Hussein Business Park is a developmental zone and one of the fastest-growing strategic business hubs in Amman. The project began as a visionary royal initiative to transform the park into a platform for innovation, business, and youth engagement for local, regional, and international companies. Ezzeddin stressed that transparent dialogue with the private sector is fundamental to understanding the business environment and addressing challenges that may hinder investment. The park relies on institutional mechanisms to engage with the private sector, including organizing regular meetings and participatory workshops with company representatives, investors, and business owners from the park community. He highlighted the use of surveys and opinion polls to measure satisfaction and identify major challenges, analyzing feedback to improve services, organizational structure, and infrastructure. He noted that support services, consultations provided by a specialized team, and close relationships with official bodies have contributed to establishing sustainable, quality partnerships with reputable companies that have expanded their investments in the park and attracted others.
