Jaffa Cakes unveil brand new flavour — but fans say 'not a chance'
Jaffa Cakes have always been a pretty divisive snack – for starters, they're a cake that is shelved in the biscuit aisle at the supermarket.
Then there's the fact that they're made with dark chocolate and contain an orange jelly-like filling, neither of which will be everyone's cup of tea.
But now the brand has decided to ramp things up a notch, launching a new flavour that's proving even more controversial than the original.
The iconic product has been given a 'swicy' (that's sweet and spicy) makeover and now comes in a Hot Honey option. It keeps the signature sponge and dark chocolate crackly top, but swaps out the filling for a golden honey centre with a hint of chilli.
Yes, spicy Jaffa Cakes are now a thing and according to McVities they offer an 'unexpectedly delicious combo you didn't know you were craving'.
But social media users don't seem quite as excited by the prospect…
Jaffa Cake fans haven't held back with their thoughts on the limited-edition Hot Honey treat, with some going as far as to call it 'a crime against Britain'.
'They will do everything but not a white chocolate Jaffa Cake,' an anonymous user posted in response to a snap of them on Facebook, as Phil Cranage branded the hot honey trend 'b******s', and Jamie Burns asked: 'WTF man?'
Scott Clarke thought the new product sounded 'horrible', and Christopher Bartlett agreed, writing: 'Not a chance mate'.
'Noo leave Jaffa Cakes alone,' proclaimed Zoe Wallis, but Mel White was a little more diplomatic, commenting: 'That sounds like an acquired taste.'
On Instagram, @phoebelouiseshepherd branded the swicy treat 'rank', while @zoemuriel asked in disbelief if it was 'AI'.
Others wondered if it might be an April Fools joke and some simply posted green-faced vomiting emojis, letting the image do the talking for them.
Not everyone is against the new version though, @newfoodsportteruk reviewed them, saying: 'To me they taste just like a normal Jaffa cake but with a little bit of a kick, not much of a spice just a little tingle in your throat afterwards, however they are nice & different and would buy again!'
They then gave the Jaffa Cakes a 7.5 out of 10 rating.
Abigail Olivia and Simon Garnett admitted they were both 'curious' to try the new flavour and Nick Gordon was on the same page, adding: 'Mmm will have to try these as the Cola Bottle ones were epic. The best of all imo.'
Jessica Woolfrey, marketing manager for Jaffa Cakes, says: 'At Jaffa Cakes, we're known for doing things a little differently. As the only cake in the biscuit aisle, it makes sense that our newest flavour brings an unexpected twist. More Trending
'We're super excited to introduce Hot Honey Flavour to the Jaffa Cakes family – tapping into the viral 'swicy' trend with a perfectly balanced sweet-meets-heat flavour.'
Currently thew new Jaffa Cakes are only available to buy in Asda stores nationwide and they cost £1.50 for a box of 10.
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However, at the end of July the product will be rolling out more widely to other supermarkets and convenience stores, so keep an eye out for them.
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