Healthy comfort Food: Indulgence meets nutrition in modern Indian kitchen
Bhuman Dani shared that the brand's core mission is to 'UnJunk India' by creating products free from maida and oil, while using wholesome, 'mom-approved' ingredients."At WickedGd, our mission has always been to reinvent comfort food in a way that's both delicious and better for you. "This commitment extends to every aspect of our business, from product innovation to expanding our reach," said Bhuman Dani, Founder and CEO."We believe consumers shouldn't have to choose between taste and health. "Our partnership with Shilpa Shetty is a testament to this shared belief, and her influence will undeniably help us reach a wider audience, promoting conscious consumption."The brand plans to expand its footprint through direct-to-consumer channels and educational campaigns. Upcoming films and initiatives are designed to show that comfort food can be indulgent yet wholesome, reshaping how India perceives everyday meals.The rise of health-conscious choices reflects a broader cultural shift. Consumers are now prioritising long-term wellness without giving up the joys of flavour. For brands, this presents an opportunity to innovate, educate, and deliver guilt-free indulgence, proving that smart choices can be just as satisfying as indulgent ones.- Ends
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