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Bogotá Fashion Week closes with over $4 million in business deals

Bogotá Fashion Week closes with over $4 million in business deals

Fashion Network7 days ago

For four days, Bogotá was transformed into a vibrant catwalk hosting the eighth edition of Bogotá Fashion Week (BFW). This event, which ended on May 22, not only served as a showcase for the latest trends and collections, but also established itself as a key point to foster commercial networking and the internationalization of Colombian talent in the fashion industry. The Bogotá Chamber of Commerce highlighted the commercial success of the event, evidenced by the significant interactions between local sellers and international buyers.
The wholesale business rounds were one of the highlights of the event, with more than 1,000 appointments scheduled between local participants and buyers from key markets such as the United States, France, the United Kingdom and Mexico. This exchange generated commercial expectations in excess of US$4 million, with the forecast for this figure to reach US$10 million in a year's time. The significant presence of 80 buyers from 22 countries underscores the effectiveness of the internationalization strategy promoted in conjunction with ProColombia, thus consolidating Colombia's potential as a fashion hub in the region.
The president of the Bogotá Chamber of Commerce, Ovidio Claros Polanco, emphasized the importance of creating a BFW that not only highlights talent, but also promotes sustainability and inclusion in the sector. This approach aims to position Bogotá as the fashion capital of Latin America, opening the doors to established brands and entrepreneurs from the popular economy. This commitment to diversity and inclusion resonates with the event's mission, which seeks to provide opportunities for all industry players.
In addition to fashion shows and talks, the Ágora became a dynamic space where brands had the opportunity to exhibit and sell their products, generating significant sales, such as the 200 million pesos obtained by the multi-brand store. With an attendance of over 31,000 people, including fashion professionals, designers, and enthusiasts, the BFW 2025 program included not only commercial transactions but also an enriching academic agenda, highlighting training and emerging talent in this competitive sector.

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