Vera Wang in major Batra deal for new contemporary RTW in UK, Europe
New York-based brand management firm WHP said it's the first major licensing deal since it acquired Vera Wang earlier this year
'This is an entirely new experience for Vera Wang as we have never before offered product at this price point, for this segment of the market, and at this level of geographical penetration,' said Wang herself. 'I look forward to partnering with Batra Group in creating a collection of specific pieces that reflect my love for wardrobing with a sophisticated, nonchalant and versatile attitude, one that resonates across all age groups, cultures and borders.'
Batra was founded in India and now has operations across the subcontinent, the UK, Europe, North Africa, and the Middle East. The Vera Wang deal is via its new luxury division that's based in London and that will oversee the development, production, and distribution of the RTW collection. It has plans to launch across premium retail partners, speciality boutiques, and dedicated Vera Wang flagship locations throughout the region.
WHP founder and chairman Yehuda Shmidman said he sees the partnership with Batra as an 'integral step' in the global expansion of Vera Wang — 'one of three core pillars in our long-term growth strategy for the brand. This strategy includes geographic expansion, media initiatives, and the introduction of hospitality projects — all centred around the powerful brand that Vera Wang built'.
Batra Group manages a portfolio of more than 25 brands, collaborates with over 400 partners, and its products are available via more than 5,000 retail doors. Its brand portfolio includes Reebok, Fila, Juicy Couture, Russell Athletic, Hunter Boots, Hi-Tec, Hoodrich, Pony, Sergio Tacchini and Dirty London.
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