Mukesh Ambani's masterstroke, JioHotstar crosses 280000000 subscribers in…, surpasses Jeff Bezos's Amazon Prime, soon to outshine Netflix's…
JioStar has achieved a major milestone by reaching 280 million subscribers. It was launched in February this year and is now close to OTT platform Netflix, which has 300 million subscribers.
During a discussion on financial results in April, JioStar CEO Kevin Vaz stated, 'In just three and a half months, the number of our paying subscribers has reached 280 million. We are very close to Netflix in this regard, although their figures include subscribers from all over the world.'
JioStar has already surpassed Amazon Prime Video which is at third position, with over 200 million subscribers. Media Partners Asia Insights claimed in a LinkedIn post that JioHotstar could surpass 300 million subscribers before the final match of the IPL in May. The IPL final is now scheduled for June 3.
JioHotstar already shows ads, and Prime Video also announced that it would begin showing ads on its platform from June 17. It launched with around 50 million subscribers but later surged past 200 million by April. The IPL played a big role in the platform's rapid growth in number of subscribers.
JioHotstar was launched about 6 months ago. This platform came into existence after the merger of Disney+ Hotstar and JioCinema. This platform currently has the rights of both digital and TV of IPL. The media report says that the company has benefited after adopting the paid model for IPL matches.
This growth is not only due to exclusive content from Warner Bros., Discovery, HBO, NBCUniversal's Peacock, Disney, and Paramount but also because of its streaming rights to cricket tournaments like the ICC Champions Trophy, Women's Premier League (WPL), and IPL.
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