So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership
SINGAPORE - Media OutReach Newswire - 25 June 2025 - So Drama! Entertainment (So Drama!) and FLY Entertainment (FLY) have entered a strategic partnership to elevate media and entertainment content and production. This partnership combines the creative strengths of both companies to develop compelling and locally resonant content—beginning with Kakee Originals. This proudly made-in-Singapore serialised video content is available on So Drama!'s newly rebranded entertainment and lifestyle app, Kakee.
So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership
This creative collaboration is a bold commitment to homegrown storytelling. It features talents from FLY's esteemed artiste roster, with familiar faces such as Allan Wu, Carla Dunareanu, Edwin Goh, Irene Ang, Rachel Wan, Suhaimi Yusof, Chua Enlai, Patricia Mok and more. Audiences can catch them in series such as See You There, Then & Now, The Situation Report, and the upcoming The Office Survival Guide, set to launch later this year.
This partnership extends beyond casting to include co-investment in content, brand collaborations, and talent development. FLY's contributions in top-tier talent, production support and customised training for So Drama!'s talent pool will enhance the quality and reach of So Drama!'s flagship productions, bringing compelling storytelling to wider audiences.
With the FLY and So Drama! partnership, clients and sponsors can now leverage the strengths of both companies to create new business opportunities and better brand awareness through innovative media experiences.
Melvin Kuek, Executive Director at So Drama!, added, 'We've been quietly cooking up this collaboration for a while now — and the timing couldn't be more perfect with the launch of the Kakee app! The chemistry between So Drama! and FLY promises fresh possibilities for talent, brands, and bold new content that can become a strong differentiation factor for Kakee as an entertainment plaform. We're absolutely buzzing to dive in together and serve up stories that will delight audiences and shake up the Singapore entertainment scene.'
'This partnership is more than just a content deal — it's a bold declaration. We're championing Singaporean stories and putting local talent exactly where it belongs: in the spotlight,' said Irene Ang, Founder & CEO of FLY Entertainment. 'We're proud to co-create with So Drama! from casting and production to talent development. It's time our creatives take centre stage.'
FLY Entertainment has also teamed up with digital casting platform IAmCasting to discover and cast vibrant personalities and influencers for So Drama!'s Kakee Originals series. This collaboration reflects FLY's commitment to embracing digital innovation and shaping the future of talent discovery and next-gen storytelling.
Get the free-to-download Kakee app on the App Store or Google Play: https://go.kakee.sg/SDE-FLY
Hashtag: #MOU #partnership #SoDrama #FLYEntertainment
https://www.sodrama.sg/
https://www.linkedin.com/company/sodrama-entertainment/
The issuer is solely responsible for the content of this announcement.
So Drama! Entertainment
So Drama! Entertainment aims to deliver compelling content on air, on screen and on stage. As a proudly Singaporean media and entertainment company, it has five established brands – Kakee, 88.3JIA, POWER 98, Music & Drama Company, and PIONEER – into which it injects fun and creativity, always. For more information, please visit http://www.sodrama.sg.
About Kakee
Kakee is a homegrown entertainment app where users are rewarded for enjoying a wide range of content - from various 88.3JIA and POWER 98 curated music streams, to exclusive proudly-made-in-Singapore videos, mobile games and contests. As Your Rewards & Entertainment Buddy, the more users listen, watch and play, the more they stand to win.
Get the free-to-download Kakee app now and follow @kakeesg on Facebook, Instagram, TikTok and YouTube for exciting rewards and experiences.
About FLY Entertainment
Founded in 1999 by Irene Ang, FLY Entertainment is Singapore's leading artiste management and entertainment agency. Representing a dynamic roster of top talents across film, television, theatre, digital media, and brand partnerships, FLY is known for discovering and nurturing some of Asia's most recognisable names in entertainment.
Beyond talent management, FLY offers full-service capabilities in content production, creative direction, brand partnerships, and event management — making it a one-stop hub for innovative and impactful storytelling.
Learn more at https://www.fly.com.sg/.
About IAmCasting
IAmCasting is a digital casting platform designed to revolutionise the way talents are discovered, cast, and connected across Asia's entertainment industry. Built for casting directors, producers, agencies, and brands, IAmCasting provides direct access to a growing pool of diverse talents — from actors and models to content creators and emcees.
IAmCasting simplifies the casting process while empowering talents to take control of their careers. Casting Reimagined.
Explore more at https://iamcasting.asia/.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Times
12 minutes ago
- New York Times
What's in Our Queue? ‘Overcompensating' and More
I like to know what people are talking about. And as a Times reporter it's not just a personal curiosity but a professional necessity. Still, sometimes I find quiet pleasure and actual respite in taking something in just because → I heard my teenagers discussing this Prime Video series about a college freshman from Idaho who's struggling to avoid his reality (a closeted gay student who passes for bro). The show's creator and star is the comedian Benito Skinner. I wanted to text in sick to binge the whole season. At a time when Supreme Court decisions are of enormous consequence, I have been ensconced in early episodes of this podcast. Its first episode devotes 40 minutes to the court's interpretation of three words in the Eighth Amendment: 'cruel and unusual.' It's hard to define what constitutes a riveting podcast, but I know it when I hear it. An apolitical murder-mystery set in the White House's private residence, the Netflix series is led by Uzo Aduba and filled with zany 'upstairs-downstairs' plots. Each episode pays subtle homage to the classic film or book ('The Third Man,' for example) it's named for. One of my favorite documentaries is 'Searching for Sugar Man,' about Sixto Rodriguez, a Detroit musician whose attempts in the 1960s and '70s to make it fell short until … well, there is a twist, and you should just watch. The film turned me on to Rodriguez's albums, and I have been listening a lot to 'Cold Fact.' I recently read and loved Trent Preszler's memoir of growing up in South Dakota, which describes his experiences, including those of being gay in a family, religion and community that largely rejected difference. When Preszler's father died, he left his son his toolbox — talk about a metaphor — and Preszler uses it to make sense of his complex grief.
Bloomberg
31 minutes ago
- Bloomberg
Labubu's Biggest Threat Is Not Wakuku, or Lafufu
Labubu, an elf-like plush toy with pointy ears and nine serrated teeth, has become a global sensation, worn by celebrities including Rihanna and Dua Lipa. These dolls are sold out in stores from Singapore to London; a human-sized version recently fetched a whopping $150,000 at an auction in Beijing. With all the social media buzz, it's worth asking if we are witnessing the rise of a new-age collectible, or whether Labubu is a mere fad destined to fade. Investors certainly want to know. Pop Mart International Group Ltd., the Chinese manufacturer behind this trendy toy, has rallied 178% this year. With $43 billion market cap, the company is worth more than twice as much as Sanrio Co. and Mattel Inc. combined, owners of long-time favorites Hello Kitty and Barbie. Last year, Pop Mart's revenue doubled to 13 billion yuan ($1.8 billion), while its gross margin came in at an enviable 67%, roughly twice as profitable as a generic toymaker. The company generated 4 billion yuan in operating profit, versus 1 billion yuan in 2023.
Gizmodo
33 minutes ago
- Gizmodo
BBC Apologizes for Accidentally Spoiling ‘Doctor Who' Finale in News Report
The BBC's apology for posting about that shocking Doctor Who finale reveal before the whole world got a chance to watch comes a little too late. For many, the spoiler was prominently featured online as soon as Ncuti Gatwa took his bow and regenerated into the franchise's favorite companion, Rose Tyler, played by Billie Piper. Was she some sort of Rose variant, the role she originated in the series, meant to wrap things up with the David Tennant 14th Doctor running around? We don't yet know. However, her appearance sent the internet buzzing as soon as the finale aired, including a spoiler-filled headline on the BBC itself, which read, 'Ncuti Gatwa regenerates into Billie Piper as he leaves Doctor Who.' A few weeks after the Doctor Who finale, the BBC has addressed its fans who called out the company for the spoilery news story. In a statement the BBC shared, 'Some people contacted us to complain that the headline gave away the ending, spoiling this Doctor Who episode for them. Others requested that the BBC be more conscious of spoilers going forward, particularly in the use of headlines.' The explanation continued, 'BBC journalists are of course entitled to use their judgment to decide which stories to cover and the manner in which they are reported. We also want our headlines to be as informative as possible. Although every story is different, we have discussed your concerns on this occasion with senior editors and we will be mindful of your views for future coverage.' As an American viewer, I can attest that the finale didn't get uploaded onto Disney+ until later than it aired in the UK; that was no surprise since it often felt as if the show was almost hidden among Disney+'s offerings, with inconsistently timed uploads that missed UK scheduling. I stayed up until midnight in my attempt to not get spoiled but eventually gave up waiting—and I was among the fans who encountered the spoiler through an official post before getting a chance to watch the finale. It was a deflating disappointment on brand with how the BBC and Disney's partnership went about handling its 15th Doctor, who deserved so much better. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what's next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
