Beyoncé and Levi's unveil the second chapter of the REIIMAGINE campaign
Grammy Award-winning popstar Beyoncé and Levi's have collaborated once more for the Chapter 2 launch of REIIMAGINE: Pool Hall Campaign. The short but memorable 15-second video, Pool Hall, reinterprets the 1991 Levi's advert of the same name and features actor Timothy Olyphant.
The advert shows Beyoncé effortlessly defeating Olyphant at a quick game of pool, sporting an iconic denim-on-denim look, with her own song, LEVII'S JEANS, playing in the background. The REIIMAGINE campaign aims to reinterpret a number of older Levi's advertisements, with the first chapter being a gender-flipped version of their 1985 ad, Laundrette.
Beyoncé said: 'Denim on denim has often been seen through a male lens, so this reimagining campaign which celebrates the iconic female perspective is important to me.'
The Beyoncé and Levi's partnership is now in its second instalment and comes after Beyoncé released the song LEVII'S JEANS from her latest and eighth studio album, COWBOY CARTER. The album highlights Beyoncé's versatility as an artist, as it was her first country album – a genre she had not previously known to take on.
In 2025, Beyoncé received several accolades, including eleven nominations at the Grammy Awards, making it the third-most nominated album in Grammy history. She took home three Grammys, including the Album of the Year. She became the first Black woman since Lauryn Hill in 1999 to win in that category.
The highly anticipated international Cowboy Carter Tour was announced this year. It is due to begin on 28 April in California and end on 14 July in Georgia, USA, and includes dates in Europe. The superstar will perform at Tottenham Hotspur Stadium in London on 5, 7, 10 and 12 June 2025.
Check in with FACT for the best things to do in London.
GO: Visit www.levi.com for more information.
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