Latest news with #PoolHall
Yahoo
4 days ago
- Entertainment
- Yahoo
Sydney Sweeney's Jeans Ad Gets a New Rival Amid Controversy
Sydney Sweeney's latest American Eagle ad has been at the center of numerous debates online, but now, another superstar has entered it. As critics question the alleged double standards in fashion advertising, a certain Levi's collaboration resurfaces, drawing comparisons to Sweeney's controversial ad. Beyoncé debuts Levi's jeans ad amid Sydney Sweeney's American Eagle controversy Sydney Sweeney recently fronted American Eagle's new denim campaign, featuring seven different jean styles. However, the tagline 'Sydney Sweeney has great jeans' triggered massive backlash, with some accusing the brand of promoting eugenics due to the play on words 'jeans' vs. 'genes.' Amid the uproar, social media users have revisited Beyoncé's Levi's campaign. The Grammy-winning artist starred in the second chapter of Levi's 'Reimagine' campaign, titled 'Pool Hall,' where she rocked several head-to-toe denim looks like one in a strappy vest, an embroidered jacket, and a pair of Levi's jeans. Fans quickly noted the similarities between the two ads, with some calling out perceived double standards. 'Beyoncé did a Levi's Jeans Ad, and there was no outrage. She was literally pulling her pants out at laundry mat. But Sydney Sweeney does something similar and there's a backlash?! one user posted on X (formerly Twitter). Others praised both stars, with one fan writing, 'My 'contrarian' take is that Beyoncé and Sweeney are both gorgeous women with great genes and I'm happy to see aspirational beauty in ads.' For those unaware, Beyoncé's company, Parkwood Entertainment, dropped 'Chapter 4: The Denim Cowboy,' a music video-style commercial featuring the singer as a pool shark in layered denim outfits. The ad also teased her song 'Levii's Jeans,' further fueling excitement among fans. The ad opens with Beyoncé on horseback and ends with her riding off on a motorcycle, leading fans to speculate that her upcoming 'Act III' album could be rock-inspired. Given her recent Tina Turner-esque outfits during the Cowboy Carter Tour, the theory isn't far-fetched. For now, Sweeney's campaign continues to face backlash, but Beyoncé's Levi's ad has largely avoided controversy. The post Sydney Sweeney's Jeans Ad Gets a New Rival Amid Controversy appeared first on Mandatory. Solve the daily Crossword
Time of India
5 days ago
- Entertainment
- Time of India
Did Beyoncé's Levi's ad take a dig at Sydney Sweeney's American Eagle jeans campaign?
Image credits: X Sydney Sweeney has been topping search charts and trending hashtags for several weeks now. The reason? Her much-viral and criticised ad campaign for American jeans brand American Eagle, which was released on July 23, 2025 and featured the 'Euphoria' actress in seven different denim looks. While the ad in itself might have rocked the world with Sweeney's sultry and bold looks, the tagline of "Sydney Sweeney has great jeans" managed to raise the eyes of not only the American netizens but also political leaders, with them arguing that the company was promoting eugenics and Sweeney was headlining the statement. Now, another name has been added to this Goblet of Fire, that of music's reigning queen, Beyoncé. A section of social media users has been comparing Sweeney's stint to that of the country singer's Levi's campaign that she did back in February. The collaboration promoted the second chapter of Beyoncé's and Levi's "Reimagine" campaign titled "Pool Hall." In the picture going viral across social media platforms, Beyonce can be seen in an all-denim avatar with an embroidered jacket, strappy vest and jeans, striking an eerily similar pose to Sweeney. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Elegant New Scooters For Seniors In 2024: The Prices May Surprise You Mobility Scooter | Search Ads Learn More Undo Netizens react to the comparison Image credits: X Ever since Beyoncé's ad went viral, people have also been targeting her for trying to "appropriate" American culture with her blonde hair. "Stop appropriating my culture, Beyonce," wrote a person on X. Others have been comparing the two in a positive and negative light. "Just going to leave this pic from Beyoncé Levi's campaign right here for those saying Sydney Sweeney with her blond hair/denim/sultry look is racist…" said a post on X. "Everything in this pic is fake, Sweeney's attributes are all hers," commented one defending Sweeney. "Beyoncé has basically done a Michael Jackson and lightened her skin to the point of being WHITE, and the blonde hair basically says she wants to be WHITE, not embrace her "blackness"," added another. Many in the comments section explained how the entire fiasco was being created by the Democrats to get favour from the people and create conversations.
NDTV
5 days ago
- Entertainment
- NDTV
Beyonce's Levi's Ad Apparently Takes A Dig At The Sydney Sweeney Jeans Campaign
Sydney Sweeney has found herself in the eye of the storm ever since she headlined American Eagle's new ad campaign. For context, on July 23, 2025 the flagship retail brand featured the Euphoria actress sporting seven different denim looks. However, it was the tagline saying 'Sydney Sweeney has great jeans' that sent the internet into a spiral, with many arguing that American Eagle was promoting eugenics. View this post on Instagram A post shared by Levi's (@levis) Amid this controversy, another name has been dragged into discourse. A certain section of social media users is comparing Sydney Sweeney 's stint to Beyoncé 's Levi's campaign. Back in February, the Grammy-winning singer collaborated with the denim powerhouse, promoting the second chapter of Beyoncé's and Levi's " Reimagine" campaign titled " Pool Hall." In the picture, which is currently doing the rounds on X, Beyonce can be seen rocking a denim-on-denim avatar. She wears a strappy vest, layering the fitted number with an embroidered jacket and, of course, a pair of jeans. Even her pose was strikingly similar to Sydney's Sweeney's American Eagle one. While some users found both the ads identical, a few differed in their opinion. "So Beyoncé can pose in Levi jeans and it's art… But when a white woman does it, it's a national crisis?" wrote one user as they shared a photo of the two ads side-by-side. So Beyoncé can pose in Levi jeans and it's art… But when a white woman does it, it's a national crisis? — Desiree (@DesireeAmerica4) July 29, 2025 "Just going to leave this pic from Beyoncé Levi's campaign right here for those saying Sydney Sweeney with her blond hair/denim/sultry look is racist," pointed out another. Just going to leave this pic from Beyoncé Levi's campaign right here for those saying Sydney Sweeney with her blond hair/denim/sultry look is racist… — Nicole Saphier, MD (@NBSaphierMD) July 30, 2025 Coming back to Sydney Sweeney's American Eagle advertisement, it repeatedly played with the pun-intended words 'genes' and 'jeans,' leading to sharp criticism. In the video, the actress says, "Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour," before the camera focuses on her deep blue eyes. "My jeans are blue," she added. View this post on Instagram A post shared by American Eagle (@americaneagle) Naysayers were quick to highlight that the tone-deaf texts and captions echoed themes of 'eugenics' and 'white supremacy'. Although it might not have been the intent, the resemblance was hard to ignore.
Straits Times
6 days ago
- Entertainment
- Straits Times
Beyonce has great jeans, too, and she's about to drop a new album
Sign up now: Get ST's newsletters delivered to your inbox The Denim Cowboy – a new 90-second ad for Levi's – opens with Beyonce on horseback. Beyonce and Levi's are teaming up for another rodeo – and possibly a new album. Parkwood Entertainment, the superstar singer's company, and Levi's dropped on Aug 5 a video that combined her three previous Levi's ads into a snazzy, 90-second commercial with a twist at the end that has the 'Beyhive' – Beyonce's massive fan base – buzzing loudly. The video, titled The Denim Cowboy, opens with Beyonce on horseback wearing a cropped white tee, Levi's jeans and a denim cowboy hat, with Levii's Jeans from her 2024 album Cowboy Carter as the soundtrack. It then threads together three previous Levi's ads – Launderette, Refrigerator and Pool Hall. Launderette had Beyonce slipping out of her jeans to have it washed with ice cubes at a laundromat. The camera then pans to a diner where Beyonce – in Daisy dukes and a mid-wash button-down – checks out after work and heads to a pool hall. Fans thought Pool Hall would close out this denim-heavy recap. But with 10 seconds to spare, Beyonce delivered another Easter egg-filled clip. Top stories Swipe. Select. Stay informed. Singapore 'She had a whole life ahead of her': Boyfriend mourns Yishun fatal crash victim Singapore 60 lactation pods to be set up in public spaces by Q1 2026 for breastfeeding mothers Singapore Beauty industry consumers hit by 464% rise in prepayment losses in first half of 2025 Singapore 13 taken to hospital after accident involving SBS buses, car in Tampines Singapore Singapore-made bot matchmakes strangers virtually – without profile photos Life Urinary issues: Enlarged prostate affects half of men in their 50s and up Singapore Elderly man charged after he allegedly molested, performed sex act on 'vulnerable' man She ditched the horse, straddled a motorcycle, and sped off in her Levi's. The internet immediately lit up with frenzied speculations. Was this the curtain call for Cowboy Carter – and the first spark of her elusive Act III? Fans are convinced the bike swop hints at a pivot to rock 'n' roll. 'She comes in on a horse, leaves on a motorcycle… it's rock,' one fan wrote on X, summing up the collective thrill. 'Riding away on a motorcycle. C'mon Act 3!' another said. 'We ready to get off the horse and ride that bike.' 'The font. The horse. The diamonds. The bucket. The twins. The motorcycle,' wrote another fan. Beyonce released her eighth studio album Cowboy Carter on March 29, 2024. The country album put a spotlight on Black country artists and, in the process, broke records and made history on multiple fronts. Beyonce's Levi's campaign, meanwhile, was earlier compared with a controversial ad rolled out recently by another clothing company, American Eagle, that stirred up a debate over race and became fodder for a deeply divisive culture war between US conservatives and liberals. Starring the actress Sydney Sweeney, the ad featured a play on the homophones 'jeans' and 'genes'. Critics say because Sweeney is white, blonde and has blue eyes, and the tagline declares, 'Sydney Sweeney has great jeans', the ad is a sideways promotion of eugenics – which generally argues that the white race is superior to other races. Defenders insist that interpreting it this way smacks of 'woke' overreach, and that the ad is only trying to sell jeans that will look good on anyone. One post on X, seen more than 14 million times, has photos of Beyonce and Sweeney in the same pose and wearing jeans, with the caption: 'So Beyonce can pose in Levi's jeans and it's art… But when a white woman does it, it's a national crisis?'
Business Wire
6 days ago
- Entertainment
- Business Wire
Beyoncé與Levi's ® 連袂推出《 The Denim Cowboy 》
舊金山--(BUSINESS WIRE)--(美國商業資訊)-- Levi's®品牌與全球偶像Beyoncé攜手合作，於今日發表了為期一年的Levi's® REIIMAGINE活動的收官之作——《 The Denim Cowboy 》。這部影片串聯起前三個篇章，揭示出該活動不僅是對Levi's®經典廣告的重新詮釋，更是圍繞「賦能」與「改寫規則」建構的全新敘事。《 The Denim Cowboy 》中全程亮相的Levi's®代表性單品及BEYONCÉ x LEVI'S®全新牛仔系列的核心款式，既是影片中的造型服飾，也是與Beyoncé合作的最新基石，彰顯了品牌在牛仔生活型態領域的領導地位。 這部90秒的影片配以葛萊美得獎專輯《 Cowboy Carter 》中《Levii's Jeans》的獨家剪輯版原聲，包含此前發表的《 Launderette 》、《 Pool Hall 》和《 Refrigerator 》三部短片中的新場景與加長片段——所有內容靈感均源自1980年代和1990年代的Levi's®經典廣告。Levi's®品牌再次與葛萊美得獎導演Melina Matsoukas合作，將這一願景化為現實。 《 The Denim Cowboy 》重新詮釋了之前的篇章並揭曉了新的細節：Beyoncé在撞球遊戲中贏得的獎品，正是由得獎演員Timothy Olyphant（代表作《 Justified 》、《 Deadwood 》）飾演的當地「大佬」的501®牛仔褲。Beyoncé身著鑲鑽90年代短款卡車司機夾克，搭配501® Curve牛仔褲驚豔亮相——這款突破性的全新501®廓形專為展現曲線而設計，既貼合身形，又不失501®經典直筒版型永恆而持久的魅力。鑲鑽西部風90年代短款卡車司機夾克與鑲鑽西部風501® Curve牛仔褲延續《 Pool Hall 》中首次展現的大膽張揚風格，成為BEYONCÉ X LEVI'S®牛仔系列中最搶眼的代表性單品。 Levi Strauss & Co.旗下Levi's ® 品牌全球行銷長Kenny Mitchell表示： 「《The Denim Cowboy》代表開創性的Levi's® REIIMAGINE活動圓滿收官，也為這場不斷探索重塑與再造的合作畫上完美句點。該活動代表著合作的新境界與新規模——它將女性置於敘事核心，為Levi's®歷史開啟了全新的代表性篇章，不斷重申了品牌在文化領域的核心地位。」 這場合作在Beyoncé的COWBOY CARTER TOUR巡演拉斯維加斯收官演出中達到高潮：這位偶像的整個舞蹈團隊身著BEYONCÉ X LEVI'S®牛仔系列的閃耀新品登臺，造型靈感源自持續進行的REIIMAGINE活動所蘊含的大膽精神。 BEYONCÉ X LEVI'S®牛仔系列——包括鑲鑽西部風90年代短款卡車司機夾克（售價250美元）和鑲鑽西部風501® Curve牛仔褲（售價150美元）——以及另外兩套全身牛仔套裝，將於8月4日起在 發售，8月7日起在 及指定Levi's®門市全球發售。 《 The Denim Cowboy 》將透過全面整合的全球活動推出，涵蓋電視、數位平台、社群媒體及戶外廣告。該活動延續了Levi's®與當代最傑出創意人才合作的傳統。Matsoukas與艾美獎得獎攝影師Marcell Rév和知名攝影師Mason Poole聯手，捕捉REIIMAGINE活動的視覺精髓，為Levi's ® 豐富的代表性活動史冊再添濃墨重彩的一筆。 如欲瞭解更多關於REIIMAGINE活動的資訊，請造訪 ，並在Instagram和TikTok上關注@levis。 該活動是與TBWA\Chiat\Day LA和Parkwood Entertainment合作進行創意構思，由de la revolućion/PRETTYBIRD製作。 關於Levi's ® 品牌 Levi's®品牌是經典美式風格與隨性酷感的代名詞。自1873年由Levi Strauss & Co.發明以來，Levi's®牛仔褲已成為全球最具辨識度的服飾之一，俘獲了一代又一代人的想像與忠誠。如今，Levi's®品牌組合憑藉在服飾產業無可比擬的不懈開拓與創新精神持續演進。我們的主打牛仔服飾及配件銷往120多個國家，讓全球各地的人們得以表達個性風格。如欲瞭解更多關於Levi's®品牌及其產品和門市的資訊，請造訪 關於Levi Strauss & Co. ® 、Dockers ® 、Levi Strauss Signature™和Beyond Yoga ® 等品牌。其產品透過連鎖零售商、百貨公司、線上平台及全球約3400家品牌專屬門市與店中店銷往120多個國家。Levi Strauss & Co. 2024年公布的淨營收為64億美元。如欲瞭解更多資訊，請造訪 ；如欲查閱公司新聞及公告，請造訪 。 免責聲明：本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用，煩請參照原文，原文版本乃唯一具法律效力之版本。
