Taylor Swift's Album Cut Jumps 6,000% In Sales
Taylor Swift Syncs With 'And Just Like That'
On the July 25 episode of HBO's And Just Like That – which is set to end with its third season, according to a recent announcement – an emotional farewell between Carrie Bradshaw and her beau Aidan was set to the soundtrack of 'How Did It End?' The track, originally released as a bonus cut from The Tortured Poets Department: The Anthology Edition, played during the episode's closing moments, and that meaningful sync helped the tune surge on streaming platforms and download stores.
A Sky-High Sales Boost
Thanks to the high-profile placement, 'How Did It End?' experienced a massive uptick in purchases. According to Billboard, from July 25 to 28, the song sold more than 500 copies in the United States (per Luminate). That's a 6,000% jump from the previous week.
Streaming Numbers Rise as Well
While the bump in streaming was less dramatic when compared to sales, it was still significant. The track pulled in 391,000 official on-demand streams over that same four-day period, up 22% week-over-week. For a deluxe edition track that debuted more than a year ago and which wasn't pushed as a single, that's a solid showing.
A Deluxe Edition Track That's Still Popular
'How Did It End?' made its first chart appearance back in April 2024, when it debuted at No. 35 on the Hot 100 when The Tortured Poets Department: The Anthology Edition arrived. It's not common for an album cut from a deluxe reissue to break into the top 40 on the chart, but nothing about Swift's career is common.
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