Soak it up: Sydney Sweeney's bathwater soap takes celebrity trends to a whole new level

IOL News

4 days ago

Actress Sydney Sweeney launches limited-edition soap infused with her bathwater.
Image: Instagram
It has become a norm for celebrities to do jaw-dropping things, but Sydney Sweeney has taken it to a whole new level. The actress has decided to share a drop of her bathwater, infused in a bar of soap, with 5 000 interested buyers, particularly men.
Yes, you read that right! Sweeney was generous enough to share her bathwater with men and, well, anyone who wants to buy the soap.
The 27-year-old actress is selling a 'very limited-edition' 5 000 bars of 'Sydney's Bathwater Bliss' soap that contains drops of her bathwater. This is in collaboration with Dr. Squatch, an American personal care company that sells personal care products marketed towards men.
The announcement
On May 29, Sweeney took to her Instagram to announce her latest partnership with Dr. Squatch for a limited edition men's natural soap that is infused with her actual bathwater.
This comes after the Euphoria actress's now-viral commercial for 'Dr. Squatch Natural Body Wash' which she shot in 2024.
In the commercial, Sweeney is in a bubble-filled bathtub surrounded by lit candles as she addresses the audience.
Sweeney teases, 'Hello, you dirty little boys, are you interested in my body?' and pauses before revealing a bottle from under the bubbles, 'Wash?' Well, you can't have it … Because this isn't for boys, it's for men.'
The bathwater soap buzz
Now, the bathwater from that commercial has been infused in the 'Sydney's Bathwater Bliss' bar soap because fans could not stop asking about the star's bathwater.
'When we were at the Dr. Squatch shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath, and they took the water. So it's my real bath water,' Sweeney shared in conversation with 'GQ'.
'You kept asking about my bathwater after the @drsquatch ad… so we kept it. Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater,' her post read.
The Dr. Squatch brand is doing a giveaway, 100 winners will be getting the soap for free, but only if they are over the age of 18.
Answering the question that is surely on a lot of netizens' minds, the brand said: 'Why? Because y'all wouldn't stop asking. And Sweeney said, 'Let's do it.' (What a legend).'
According to the brand, the soap carries the scent 'Morning Wood', which is a popular fragrance from Dr. Squatch and offers medium grit exfoliation for that satisfying scrub.
Fans reaction
The announcement sent her comment section into a frenzy and triggered mixed reactions from fans. Some were disgusted as much as they were in disbelief, questioning why the actress would even do something like this.
'Geez, this is literally sad for humanity 😩' said Instagram user @destiny_arella. @sueyoshifield2.0 said: 'Sydney honey, I love you, but I don't know about this.'
Another user @Jimmyburbz praised Sweeney, saying: 'She's honey potting her fans because she knows they'll buy it. It's honestly brilliant of her from a business standpoint in a way.'
The soap will be available on June 6, but the price has not yet been revealed.