ADNOC Oasis pop-up store champions UAE-made products at MiiTE
21 May 2025 11:11
A.SREENIVASA REDDY (ABU DHABI)ADNOC Distribution has unveiled a first-of-its-kind ADNOC Oasis pop-up store, dedicated to UAE-made products at Make it in the Emirates (MiiTE) venue at ADNEC. The initiative is a strong statement of the company's commitment to supporting national industry, youth entrepreneurship, and sustainable supply chains.The store has quickly become a standout attraction at ADNEC, drawing large number of event participants with its range of locally produced snacks, beverages, and fresh Barista-brewed coffee. 'ADNOC Oasis is more than a convenience store — it's a platform for showcasing the best of the UAE,' said Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution.As the retail arm of the ADNOC Group, ADNOC Distribution is using the MiiTE platform to highlight a broad suite of initiatives that promote local manufacturing and economic diversification. Among these, the company has spotlighted its sourcing strategy — with 75% of the materials used in constructing its service stations now produced within the UAE.Aligned with the country's industrial strategy and the Ministry of Industry and Advanced Technology's objectives, ADNOC Distribution's initiatives also prioritise youth-led innovation. In partnership with the Federal Youth Authority, the company is featuring homegrown brands such as Emirates Beekeepers, Banna Brothers, LIWA Hot Sauce, and NUWA through the 'Youth Corner' initiative. Emirates Beekeepers is a recognised Emirati brand specialising in the production of high-quality, locally sourced honey and beekeeping products. Banna Brothers is the UAE's first dry meat factory, specialising in premium dried meat snacks. LIWA Hot Sauce is a homegrown Emirati brand known for its range of spicy condiments. NUWA is a UAE-based jewellery brand that combines modern design with ethical craftsmanship. These products will be available in select ADNOC Oasis outlets for three months, with the potential for long-term inclusion. 'In this Year of Community, we are proud to drive local innovation and enable sustainable growth. MiiTE is more than just a showcase of industrial excellence; it is a celebration of the UAE's vision, talent, and progress,' said Al Lamki.ADNOC Distribution has tied up with Al Ain Farms to use their locally sourced dairy products in Oasis-branded beverages and foods — an initiative that supports both food security and supply chain resilience.Beyond retail, ADNOC Distribution is positioning UAE products for international recognition through its globally marketed ADNOC Voyager lubricants. Manufactured in the UAE and exported to 47 countries, Voyager has emerged as a flagship of national industrial capability. The latest addition to the range, Voyager Platinum Plus Eco, is the UAE's first lubricant to conform to the latest API SP/ILSAC GF-7 standards — offering improved engine protection, better fuel economy, and reduced emissions.'Through our partnerships with youth-led brands and local producers, we're not just supporting businesses — we're investing in national talent, innovation, and long-term economic resilience,' said Al Lamki.
The ADNOC Oasis pop-up store and Voyager product showcase exemplify the company's drive to lead by example. 'We are proud to lead by example in supporting the UAE's industrial and innovative goals,' Al Lamki added.
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