‘Story Is King': Samridhii Shukla On Yeh Rishta Kya Kehlata Hai's Success

News18

3 days ago

Samridhii Shukla says staying true to a show's core values is key to keeping audiences hooked.
Actress Samridhii Shukla, who plays Abhira in Yeh Rishta Kya Kehlata Hai, feels that the show's long-running success lies in remaining faithful to its core story and values. The show is now in its 16th year and she feels its relevance depends on balancing growth with consistency.
'I think it's absolutely crucial. The core values and main plot are what hook the audience from the very beginning. That emotional and narrative foundation is what they come back for, episode after episode," she shared in an interview with the Times of India. 'So if you want the story to work long-term, you have to keep that essence intact and let it continue to weave through the story as it grows. Evolution is important, yes—but not at the cost of the show's soul," she added.
Listening to the Audience
Samridhii is also someone who values what fans say online. 'Personally, I love reading comments and getting real-time feedback, whether it's criticism or appreciation. I think both are valuable. I'm someone who's very open to learning from what the audience feels…" she told the Times of India, adding that while the creative direction isn't in her hands, she takes fan opinions seriously.
She also touched upon the changing image of women on Indian TV and how that reflects in Yeh Rishta Kya Kehlata Hai. 'The first Akshara was a homemaker. But gradually, we started showing ambitious women, who wanted both family and a career…"
Consistency vs Twists
Samridhii believes that while new twists are exciting, they shouldn't come at the cost of the characters' core personalities. 'Plot twists are exciting, no doubt, but they only work if they grow organically from the characters we already know and care about," she said.
She added that good storytelling is what keeps a show going for years. 'Story is king… And when you combine that with a good ensemble cast and a committed team, from production to direction, you create a kind of magic that lasts."
According to Times Now, Samridhii recently won the Rising Star award at the Indian Telly Awards 2025. Before this show, she was seen in Saavi Ki Savaari, Sai Baba and more.
First Published:
Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.