Twinkle Khanna's Latest Obsession? Meet The Labubu Dolls Everyone's Talking About
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Twinkle Khanna talked about the viral Labubu in her latest post. From a humble toy to a fashion's latest obsession, here's all you need to know about these quirky dolls.
Labubu dolls are taking the world by storm, and their charm isn't lost on global celebrities. Icons like Rihanna, Dua Lipa, Kim Kardashian, and BLACKPINK's Lisa have already embraced these quirky toys, turning them into the latest must-have accessory. Ananya Panday was recently spotted at the airport clutching a Labubu, only adding more fuel to this rising trend.
Designed by Hong Kong artist Kasing Lung in 2015, Labubu has become recognisable for its toothy grins and impish charm. With their offbeat appearance, these quirky figures have transformed into sought-after collectibles across the globe. Twinkle Khanna, who seems equally enchanted by them, shared a hilarious personal moment in her June 7 column for The Times of India.
She wrote, 'My younger one (daughter Nitara) and I are debating who gets to hang the Coke-wielding Labubu on their bag today. This is unprecedented in our household – she usually leans toward Mr Beast sweatshirts, and my sartorial attempts are an ambiguous puddle of mostly Zara, sometimes what the Devil Wears (Prada), and God's favourite (if she hasn't lost everything in the stock market) Hermes. My daughter wins this contest with a simple fact, 'Mom, Labubu is a toy. I'm a child. You're an adult. It's like me wearing your big gold ring to school. It's not OK for your age.' Shamed by my own child, I give in. She hangs it on her backpack and rushes off to school."
Twinkle shared a photo featuring not one but four Labubu dolls, offering a deeper look into her growing fascination with the collectable toys. 'The secret of Pop Mart's success—the thrill of surprise. Labubus are sold in blind boxes, so you don't know what you're getting until you open it. Labubus are the new recipients of my platonic love," she wrote.
What Is A Labubu?
As reported by Forbes, Labubu – miniature monster-like figures inspired by Nordic folklore – are sold by the Chinese brand Pop Mart. Each doll comes in a blind box, priced between $20 (Rs 1,711) and $30 (Rs 2,566) and the excitement lies in not knowing which version you'll receive until it's unboxed.
Labubu's rise from niche collectable to fashion must-have has been fueled by celebrity buzz, viral unboxing videos, and the growing culture of rare toy collecting. Enthusiasts love flaunting their latest finds on social media, turning the dolls into status symbols. According to Google Trends, searches for 'Labubu doll" and 'Labubu keychain" have soared past 2.1 million in May 2025.
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