logo
After the Hunt trailer see Julia Roberts, Andrew Garfield bring messy #MeToo scandal to screen: Here's what to expect

After the Hunt trailer see Julia Roberts, Andrew Garfield bring messy #MeToo scandal to screen: Here's what to expect

Time of India16-07-2025
Brace yourselves, cause Julia Roberts is not America's sweetheart in Luca Guadagnino's After the Hunt. She plays a respected college professor whose oh-so-perfect life begins to crumble when one of her students (played by the always fierce Ayo Edebiri) drops a bombshell of an accusation. The accused? Another professor played by Andrew Garfield, who also happens to be hiding secrets that link back to her own past. Spicy? Oh yes. Messy? Even more.
Julia Roberts is caught between truth and reputation
The trailer wastes no time dragging us into the mess. Garfield's character, Hank, goes full anti-Gen Z boomer mode, whining about how everyone is 'scared of saying the wrong thing.' But Edebiri's Maggie isn't having it, clapping back with all the fire Gen Z is known for. Their academic sparring quickly spirals when Maggie shows up at Roberts' door with accusations that Hank assaulted her, while Hank insists she is cheating in class. Yep. Drama.
After the Hunt
From whispered office politics to full-on breakdowns, the trailer teases a storm of secrets bubbling under Roberts' seemingly polished surface. Maggie puts it all on blast, calling out the white institution's tendency to centre itself even in the face of Black trauma. Her line about a young Black woman being assaulted while 'white people make it about themselves'? A full-on mic drop moment.
Who's behind the madness of After The Hunt?
Directed by the master of slow-burn drama Luca Guadagnino (Call Me By Your Name, Bones and All), this psychological thriller is written by Nora Garrett and packed with A-listers like Michael Stuhlbarg and Chloë Sevigny. It hits NYC and L.A. theatres on 10 October before going wide on 17 October, and yes, the drama looks worth every second.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

How ‘Sholay' became India's OG brand IP, and why marketers still can't let go
How ‘Sholay' became India's OG brand IP, and why marketers still can't let go

Mint

time42 minutes ago

  • Mint

How ‘Sholay' became India's OG brand IP, and why marketers still can't let go

New Delhi: In a world flooded with algorithms, franchise fatigue, and forgettable content, one Indian film continues to do what new-age brands desperately chase: command recall, spark emotion, and drive engagement across five generations. That film is Sholay. And it turns 50 this month. For many, Sholay is the definitive Bollywood blockbuster. But for marketers, it's something more powerful, India's first mass-market cinematic IP, long before the term became jargon. It didn't just make box office history. It gave India a language of branding before we knew what that was. 'Sholay isn't a film that finds its identity solely as a commercial blockbuster—it's an iconic fixture in Indian cinematic memory. So relevant, it has transcended cinema, TV, OTT and made its way into the meme-world," says Harikrishnan Pillai, chief executive officer (CEO) and co-founder of digital marketing agency TheSmallBigIdea. 'Advertising has milked its charm time and again: Gabbar selling cement, Veeru promoting mobile networks, Basanti endorsing scooters. Gabbar's voice has been recontextualised in Gen Z reels, now yelling at interns and customer care executives. The characters often show up in cameos and callbacks in newer films." And marketers have plugged in. In 2023, Coca-Cola India launched a limited-edition 'Basanti's Orange' retro can, a quirky nod to Hema Malini's iconic character. It sold out within days. Bharti Airtel's #KitneAadmiThe reels challenge clocked over 12,000 user-generated videos in 72 hours. Hyundai created an AI filter that let fans 'race' Jai and Veeru's bike through Ramgarh, leading to a 25% bump in test drive leads—no influencer needed. Released on 15 August, India's Independence Day, in 1975, Sholay was made on a then-massive budget of ₹2.5 crore and grossed ₹30 crore, a record at the time. Adjusted for inflation, it's worth over ₹3,000 crore today. But more than money, it left behind something far stickier: memes before memes, content before content. This was Bollywood's ultimate action epic, where revenge, friendship, and fearless outlaws collided. Directed by Ramesh Sippy, powered by R.D. Burman's music and Salim-Javed's razor-sharp script, the film starred Dharmendra, Amitabh Bachchan, Hema Malini, Sanjeev Kumar and Amjad Khan as the unforgettable Gabbar Singh. 'Gabbar Singh was India's first pop-culture villain. He wasn't just feared, he was quoted, spoofed, and adopted into everyday language," says Neelesh Pednekar, co-founder at Social Pill, a digital media agency. 'That's what gives Sholay its Teflon stickiness in marketing. You don't need to explain the reference. It just lands." And land it does. From corporate presentations to cricket banter, 'kitne aadmi the' has outlived most jingles and hashtags. Political speeches, stand-up comedy, boardroom rants, Instagram reels—you name it. Even television hasn't let go. From The Kapil Sharma Show to Taarak Mehta Ka Ooltah Chashmah, Sholay characters routinely show up in parody, cosplay, or catchphrase form. But the obsession isn't just emotional, it is data-backed. According to Meta, nostalgia-based content sees 25% higher click-through rates and 30% longer watch times than generic messaging. Spotify says retro Bollywood music, including tracks from hits like Sholay, remains one of the most streamed genres. 'Nostalgia isn't retro—it's ROI (return on investment)," Pillai adds. 'Millennials treat it like a rewind button. Gen X finds comfort. Gen Z eats it up for meme aesthetics and vintage cred. Sholay serves them all." Prof. Khyati Jagani, faculty of marketing at FLAME University, believes Sholay succeeded because it was never just entertainment; it was emotive storytelling with mass dialect, grounded in 1970s India. 'The film maps to major life stages for many Indians. That's why it works for both memory and discovery," she says. That duality is gold for marketers. Older consumers relive. Younger ones remix. Gabbar has yelled at daku, dacoits, interns, and startup bros. Veeru's banter has sold everything from data packs to dairy. It's open-source nostalgia, and brands love it. At Shemaroo, which runs channels and a streaming platform built on classic Bollywood content, Sholay-related content continues to clock strong engagement. 'It bridges two cohorts seamlessly," says Mohan Gopinath, head – Bollywood business, Shemaroo Entertainment Ltd. 'It works as comfort content and cultural discovery at once." This also explains why, despite the rise of streaming-era icons and billion-dollar marketing budgets, no Indian film has replaced Sholay as a marketing shorthand. That timelessness is also showing up in product design and packaging. Apart from Coca-Cola's retro campaign, several apparel and lifestyle brands have dabbled in Sholay-inspired graphics, slogans, and capsule drops. Gabbar T-shirts, Ramgarh road-sign merch, and even pop-up cafes themed around the film have found traction in metros. Marketers point to the film's visual iconography—the jacket, the shotgun, the train robbery—as instantly recognisable cues. 'If you're building something quirky, rooted in nostalgia, and inherently desi, Sholay is your shortcut to instant cultural legitimacy," says a Mumbai-based brand consultant who has worked on retro-themed campaigns. Even in corporate storytelling, Sholay has quietly entered the brand playbook. From startup founders referencing Veeru's antics in pitch decks to VC partners invoking Gabbar's ruthlessness in performance reviews, the film's scenes often show up in internal comms, offsites and ad copy decks. 'It's intergenerational glue," the consultant adds. And perhaps it's because Sholay was accidentally perfect. It wasn't part of a cinematic universe. It didn't get reboots or algorithmic sequels. Yet it created more brand language than most content factories could dream of.

‘Param Sundari' Vs ‘Chennai Express': Gen Z Draws Parallels Between Sidharth-Janhvi And SRK-Deepika's Iconic Duo
‘Param Sundari' Vs ‘Chennai Express': Gen Z Draws Parallels Between Sidharth-Janhvi And SRK-Deepika's Iconic Duo

India.com

time11 hours ago

  • India.com

‘Param Sundari' Vs ‘Chennai Express': Gen Z Draws Parallels Between Sidharth-Janhvi And SRK-Deepika's Iconic Duo

New Delhi: Ever since the release of the latest song Pardesiya from the Sidharth Malhotra and Janhvi Kapoor starrer Param Sundari, netizens have been drawing comparisons to the iconic Bollywood film Chennai Express, which starred Shah Rukh Khan and Deepika Padukone. Social media is buzzing with excitement ahead of the film's release, with many calling it Gen Z's Chennai Express. "Sidharth Malhotra & Janhvi Kapoor in *Param Sundari* are low-key channeling SRK-Deepika's Chennai Express* vibes… and now we need a full-blown collab! Who else sees it? #BollywoodDejaVu #ParamSundari" — Bollywood Masti (@bollymastivilla) May 29, 2025 Why Is Param Sundari Being Hailed as Gen Z's Chennai Express? Social media users have pointed out striking similarities between the plotlines of the two films. Param Sundari is being likened to Chennai Express due to its storyline that revolves around a romance between a North Indian man and a South Indian woman, blended with elements of action and comedy. Even the South Indian aesthetics—think bindi and gajra—have triggered waves of nostalgia among fans. The introductory poster of the film has also drawn comparisons to Chennai Express, adding fuel to the ongoing discussion. In the teaser released earlier, a group of villagers from Janhvi's side can be seen chasing someone with axes and weapons—an action sequence that instantly reminded fans of a similar moment in Chennai Express. One user commented, 'Looks like a Gen Z Chennai Express.' Another said, 'Chennai Express? Nevertheless, Sid looks so good.' A third wrote, 'Why does Janhvi's look remind me of Deepika from Chennai Express?!?' A fourth wondered, 'Why does it feel like Chennai Express 2?' A curious fan even asked, 'Isme Lungi Dance 2.0 hoga kya?' 'It's giving Chennai Express but with new actors,' a fifth user said. Some even demanded a crossover: 'Sidharth Malhotra & Janhvi Kapoor in Param Sundari are low-key channeling SRK-Deepika's Chennai Express vibes… and now we need a full-blown collab.' Pardesiya Song The track Pardesiya from Param Sundari is winning over fans, thanks to the sizzling chemistry between Sidharth and Janhvi Kapoor and the soulful voice of Sonu Nigam. The film, which was earlier set to release on July 25, will now hit theatres on August 29. Param Sundari is directed by Tushar Jalota.

The K-Beauty secret Gen Z can't get enough of
The K-Beauty secret Gen Z can't get enough of

Time of India

time19 hours ago

  • Time of India

The K-Beauty secret Gen Z can't get enough of

Stray Kids' Hyunjin and IVEJang won young, as well as famous K-pop singers, are also diligent about skin care Try scrolling without seeing a glowy face or " glass skin " tag-it's nearly impossible. But this isn't just marketing sparkle; studies show it's about global pop icons blending lifestyle with skincare. According to Statista, 58% of global shoppers say K-pop and K-drama shape what they choose from Korea. For young adults, the craze feels personal, and that's no accident. Take Jang Wonyoung, the much-admired idol from IVE. She's famous not just for her stage talent, but for her signature hydration routine -multiple thin layers of essence and cream that build up a fresh, plumped look, all sealed with gentle patting. "Hydration is the core of my routine. I never skip sheet masks-sometimes even twice a day before shoots!" she revealed in an interview collected by Korea Cosmetic Newspaper. This "layering" approach is getting rave reviews from young fans for delivering real, lasting results. But she's not alone: Stray Kids' Hyunjin, another K-pop favorite, openly discusses how he manages sensitivity and breakouts. His go-to: calming, nature-based products like cica toner and green tea cleansers, always sealed by sunscreen. In a recent YouGov survey, 62% of Indian Gen Z say they pick routines that "look authentic and gentle," a trend Hyunjin helped fuel by posting his nighttime routine-proving that even without a glam squad, a K-pop-inspired ritual can be part self-care, part self-expression. It's no wonder Korean skincare is flying off shelves in India, with reports by KOTRA and Social Beat India confirming a sharp jump in K-Beauty's popularity, driven by idol-fueled trends-not just ads. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like No annual fees for life UnionBank Credit Card Apply Now Undo What Makes K-Beauty So Addictive? Aloe, Tech, and the Idol Factor Ask anyone in their twenties: why all the K-Beauty hype? It comes down to real benefits, affordable prices, and-according to K-Beauty expert consultant Ms. Cho Hyee Jung-super gentle but innovative formulas. "K-Beauty products are winning over young Indians because their natural ingredients and advanced blends give that moisturized, healthy 'glass skin' look with zero irritation," she explains. Ms. Cho adds that the ritual itself feels like "a healing session," blending wellness with daily style. Numbers back this up. Cosrx India's survey finds 62% of Gen Z (18-26) are chasing "youthful confidence," with 96% buying skincare in the last 6 months. Key sellers stay below ₹1,200-about ₹1,200 for a full set, with deep sale prices even hitting ₹400. Compare that to global brands at ₹2,500 and up, and you see why so many K-beauty products sell out online. And while K-Beauty is famous for natural boosts-think aloe, green tea, hyaluronic acid-what really stands out is personalization. Korean brands now offer AI-powered skin analysis and AR try-ons, plus halal/vegan options. Some even customize formulas for Indian skin and climate, as per Vogue Business' latest report. Social Media, Idol Routines, and the Ultimate Fandom-Beauty Link Move over, influencer plug: K-pop idol recommendations are powering a new level of skincare chatter. In just two years, Social Beat India clocked 6.2 million posts about K-beauty and K-pop, with the 19-24 crowd at the heart. Launchmetrics data shows K-pop stars now drive nearly 60% of global beauty event buzz-sometimes clicking over ₹515 crore in media value, each event. The result? YouGov India reports a 22% spike in real purchases-all from fan trust in how Jang Wonyoung or Hyunjin "really care for their skin." Brands see this, too: K-pop idols have moved up to creative directors, even shaping new product releases based on their routines and feedback. More Than a Trend-Why K-Beauty Fits Your Vibe For millions of young Indians, copying a K-pop skin routine isn't about copying a star; it's about finding personal power, relaxation, and a sense of global connection. KOTRA says over 70.7% of K-content fans (ages 17-30) "genuinely consider Korean skincare when shopping". Ms. Cho notes that K-Beauty's rise isn't a quick trend, but a shift to "wellness, individuality, and a moment of self-care that genuinely feels good. " No matter your budget or your skin challenges, there's a K-pop-inspired routine or product that fits-and a generation finding joy and confidence, one sheet mask at a time. Get the latest lifestyle updates on Times of India, along with Friendship Day wishes , messages and quotes !

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store