Personal care startup Plush raises ₹40 cr
New Delhi: Personal care brand
Plush
has raised Rs 40 crore in a
growth funding round
led by
Rahul Garg
, with participation from Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, Sumit Jalan, Ajay Kumar Aggarwal, and other investors, the company said in a press release on Thursday.
The brand reported a
net annual recurring revenue
(ARR) of Rs 100 crore and said it has achieved
EBITDA-level profitability
. Also, it now aims to double its ARR in the next phase of expansion.
'This capital will help us deepen our market presence, expand our offline footprint, and invest in the kind of brand-building that makes Plush the go-to personal care brand for everyday wellness,' said Prince Kapoor, co-founder, Plush.
Founded in 2019 by Kapoor and Ketan Munoth, Plush operates in the personal care space with offerings across hygiene and wellness. It reported revenue of Rs 28.87 crore in FY24 and a loss of Rs 4.4 crore. The company expects to close FY25 with Rs 65 crore in revenue.
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