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Plush raises Rs 40 crore, achieves EBITDA-level profitability
Plush raises Rs 40 crore, achieves EBITDA-level profitability

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Plush raises Rs 40 crore, achieves EBITDA-level profitability

Indian personal care brand Plush has raised Rs 40 crore in a growth round led by Rahul Garg, with participation from Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, Sumit Jalan, Ajay Kumar Aggarwal, and other strategic investors. The business has also reached profitability at the level of earnings before interest, tax, depreciation, and amortisation. With only Rs 26 crore raised prior to this round, Plush's Rs 100 crore net annual recurring revenue and EBITDA-level profitability positions it as a standout example of capital-efficient growth in India's direct to customer landscape, the business announced in a press release. The company now aims to double its ARR to Rs 200 crore, supported by strong consumer loyalty and a focus on sustainable scaling. 'Plush has the right building blocks in place– it's a loved brand with a strong emotional connect and repeat behaviour," said investor Rahul Garg in a press release. "What sets them apart is their ability to scale with capital efficiency, without losing sight of quality or growth." Founded in 2019 by Prince Kapoor and Ketan Munoth, Plush's portfolio spans period care, intimate wellness, hair removal, and self-care. The brand reported an 84% year-on-year revenue growth in the 2024 financial year and expects to report a revenue total of Rs 65 crore for the 2025 fiscal. 'This capital will help us deepen our market presence, expand our offline footprint, and invest in the kind of brand-building that makes Plush the go-to personal care brand for everyday wellness,' said Kapoor. The company was advised by Synapse Partners for the funding round.

Personal care startup Plush raises ₹40 cr
Personal care startup Plush raises ₹40 cr

Time of India

time3 days ago

  • Business
  • Time of India

Personal care startup Plush raises ₹40 cr

New Delhi: Personal care brand Plush has raised Rs 40 crore in a growth funding round led by Rahul Garg , with participation from Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, Sumit Jalan, Ajay Kumar Aggarwal, and other investors, the company said in a press release on Thursday. The brand reported a net annual recurring revenue (ARR) of Rs 100 crore and said it has achieved EBITDA-level profitability . Also, it now aims to double its ARR in the next phase of expansion. 'This capital will help us deepen our market presence, expand our offline footprint, and invest in the kind of brand-building that makes Plush the go-to personal care brand for everyday wellness,' said Prince Kapoor, co-founder, Plush. Founded in 2019 by Kapoor and Ketan Munoth, Plush operates in the personal care space with offerings across hygiene and wellness. It reported revenue of Rs 28.87 crore in FY24 and a loss of Rs 4.4 crore. The company expects to close FY25 with Rs 65 crore in revenue.

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