
This horror movie earned Rs 1600 crore, was made in 7 days with budget of Rs 2 crore, has IMDb rating of 6.3, movie is..., lead actors are...
We are talking about Hollywood's supernatural horror film 'Paranormal Activity', released in 2007, which created history at the box office on a low budget. The writer, director and producer of this film is Oren Peli. It was made in just 15,000 dollars (about 12 lakh rupees). Oren Peli shot it in his house in seven days, in which he played the role of director, cameraman, editor and producer, while Katie Featherston and Micah Sloat featured as actors. 'Paranormal Activity' was shot with a simple camera, which kept its cost and production value low. How Was The Reception Of Paranormal Activity?
Later, on the suggestion of Steven Spielberg, another two lakh dollars were spent to shoot a new ending and for sound design, taking the total budget to $215,000 (approximately Rs 1.84 crores). The film opened in a limited release on 25 September 2009. The film slowly reached 1,945 and collected around Rs 1600 crore worldwide. How Did Paranormal Activity Gain Huge Success?
The success of 'Paranormal Activity' is attributed to its scary story, sound design and unique marketing strategy. Paramount Pictures created excitement among audiences through cheap tickets in college towns and social media campaigns. It not only gave birth to a franchise but also started the trend of found-footage films in the horror genre. Meanwhile, this horror flick was not released on DVD or Blu-ray until December 29, 2009, more than two years after the film was made. The home release includes one alternate ending to the theatrical version.

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