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Puma's new spike-less shoes elevate your game

Puma's new spike-less shoes elevate your game

NBC Sports26-02-2025

Matt Adams examines Puma's Ignite Elevate 2, the latest spikeless shoe with style and comfort you can feel on and off the course.

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Manchester City's three new FIFA Club World Cup kits revealed
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Manchester City's three new FIFA Club World Cup kits revealed

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10 ballet sneakers on pointe for this summer, according to style editors
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10 ballet sneakers on pointe for this summer, according to style editors

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PUMA and OPEN YY Blend Sporting Heritage with Streetwear Sophistication in Second Collab Collection
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Summary PUMAand Seoul-based fashion labelOPEN YYhave unveiled their second collaborative collection, breathing new life into the iconic H-Street sneaker and offering a range of elevated apparel. This partnership seamlessly merges PUMA's athletic heritage with OPEN YY's distinctive, feminine-edged streetwear aesthetic. The centerpiece of the collaboration is the reimagined PUMA H-Street sneaker, a track & field icon from 2003 with roots in the late 90s Harambee spike. OPEN YY elevates the silhouette with premium nubuck overlays, open mesh underlays for breathability, and a detachable dual-branded tongue for versatile styling. It will be available in three clean colorways: beige, blue, and white. Beyond the footwear, the collection features a range of 'elevated apparel' designed to blur the lines between performance and style. This includes running vests, tailored shorts, and minimalist sleeveless tops, merging utilitarian design with a feminine edge. The campaign, which saw an initial launch event in Seoul attended by PUMA ambassador Rosé, emphasizes movement, light, and self-direction, showcasing how the collection seamlessly blends with daily life. The full collection is set to launch globally on June 10, 2025online.

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