Latest news with #Puma
Morocco World
5 hours ago
- Business
- Morocco World
Manchester City and Puma Agree Record $1bn Kit Deal
Manchester City have extended their partnership with kit manufacturer Puma in a record-breaking $1bn deal running until 2035. The 10-year agreement, worth $100 million per season, is the most lucrative sponsorship in Premier League history, surpassing Manchester United's $90 million-a-year deal with Adidas signed in 2023. Puma first partnered with City in 2019 and has since been part of the club's most successful era, which includes five league titles, two FA Cups, one UEFA Champions League, one UEFA Super Cup, and one FIFA Club World Cup. 'We joined forces with Puma with the ambition to challenge ourselves and go beyond expectations,' said Ferran Soriano, chief executive of City Football Group. 'We have achieved this and more over the last six seasons. Today's renewal and extension solidifies our relationship and projects it to an even brighter future.' Tags: manchester citypremier leaguePuma
New Straits Times
10 hours ago
- Business
- New Straits Times
Man City sign kit deal worth reported £1 billion
LONDON: Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion (RM5.7 billion) over the next 10 years. City's extension of their contract with Puma ranks as the largest kit manufacturing partnership in Premier League history. Having agreed a £65 million per year deal with the German company in 2019, City's new arrangement is believed to be worth a £100 million per year until 2035, according to British media reports. That figure shatters the £90 million per year deal signed by Manchester United with Adidas in 2023. Spanish giants Real Madrid and Barcelona are both reported to have kit deals worth in excess of £100 million per year. "We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons," City Football Group chief executive Ferran Soriano said. "Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally." Puma chief executive Arthur Hoeld added: "Puma's partnership with Manchester City has been a great success both on and off the pitch. "Trophies, a perfect stage for our performance products and commercial success were exceptional." City's massive deal comes after the club's first season without major silverware since 2016-17. Pep Guardiola's men finished third in the Premier League after winning the title for the previous four seasons. They also suffered a shock FA Cup final defeat against Crystal Palace and crashed out of the recent Club World Cup in the last 16 against Saudi Pro League side Al-Hilal. - AFP
The Sun
11 hours ago
- Business
- The Sun
Man City sign record £1 billion Puma kit deal
Manchester City have secured a historic £1 billion kit deal with Puma, marking the most lucrative agreement of its kind in Premier League history. The 10-year contract, reportedly worth £100 million annually, surpasses Manchester United's £90 million yearly deal with Adidas. The partnership extension follows City's initial £65 million per year agreement with Puma in 2019. Spanish clubs Real Madrid and Barcelona are also believed to have deals exceeding £100 million per year. City Football Group CEO Ferran Soriano highlighted the success of the collaboration, stating, 'We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.' Puma CEO Arthur Hoeld echoed the sentiment, calling the partnership 'a great success both on and off the pitch.' He added, 'Trophies, a perfect stage for our performance products and commercial success were exceptional.' The deal comes after a rare trophyless season for City, who finished third in the Premier League after four consecutive titles. They also suffered an FA Cup final defeat to Crystal Palace and an early exit in the Club World Cup against Al-Hilal.
&w=3840&q=100)
Business Standard
14 hours ago
- Business
- Business Standard
How much is Manchester City's new 10-year kit deal with Puma worth?
Manchester City has once again broken commercial records, this time off the pitch, by renewing their kit partnership with Puma in what is reported to be the most lucrative apparel deal in British football history. Although neither club nor brand officially disclosed the financial details, British media estimates value the agreement at around £1 billion (€1.15 billion) over at least 10 years. Man City pip local rivals Man Utd This translates to roughly £100 million (€115 million) per year, far surpassing City's previous annual deal worth about £65 million, signed in 2019, and overtaking Manchester United's current £90 million per year agreement with Adidas. #ManCity 's kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season - making it the highest in Premier League history. [via @TyMarshall_MEN ] — City Xtra (@City_Xtra) July 15, 2025 This groundbreaking deal highlights the strength and appeal of the partnership between Manchester City and Puma. Since joining forces in 2019, the two have achieved remarkable success on multiple fronts. On the pitch, City has secured numerous Premier League titles and lifted their first-ever UEFA Champions League trophy. Additionally, the club's women's and youth teams have also thrived, reflecting a holistic approach to excellence. Top 5 football kit deals in the world Club Kit Partner Annual Deal Value (£ million) Real Madrid Adidas £110m Barcelona Nike £105m Manchester City Puma £100m Manchester United Adidas £90m Arsenal Adidas £75m Off the pitch, Puma has effectively capitalized on Manchester City's growing global stature, using the club's platform to promote high-performance sportswear and lifestyle gear. This symbiotic relationship has elevated the club's commercial profile and reinforced its position as a dominant international brand. The partnership has helped City to extend its reach beyond football, appealing to fans and consumers worldwide. Both parties have expressed enthusiasm about the renewed collaboration. Puma CEO Arthur Hoeld described the partnership as 'a success both on and off the pitch,' highlighting the blend of sporting achievement and brand strength. Meanwhile, Ferran Soriano, CEO of City Football Group, emphasized their shared ambition: 'We joined forces with Puma with the ambition of exceeding expectations, and we've done just that and more over the past six seasons.' This landmark deal not only secures Manchester City's place as a footballing powerhouse but also sets a new benchmark in commercial partnerships within the sports industry, underlining their status as true trailblazers.
RTHK
18 hours ago
- Business
- RTHK
Manchester City sign record kit deal with Puma
Manchester City sign record kit deal with Puma City's 10-year contract extension with Puma is among the largest kit partnerships in Premier League history. Photo: Reuters Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion over the next 10 years. City's extension of their contract with Puma ranks as the largest kit manufacturing partnership in Premier League history. Having agreed a £65 million per year deal with the German company in 2019, City's new arrangement is believed to be worth a £100 million per year until 2035, according to British media reports. That figure shatters the £90 million per year deal signed by Manchester United with Adidas in 2023. Spanish giants Real Madrid and Barcelona are both reported to have kit deals worth in excess of £100 million per year. "We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons," City Football Group chief executive Ferran Soriano said. "Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally," he added. Puma chief executive Arthur Hoeld added: "Puma's partnership with Manchester City has been a great success both on and off the pitch. Trophies, a perfect stage for our performance products and commercial success were exceptional." City's massive deal comes after the club's first season without major silverware since 2016-17. Pep Guardiola's men finished third in the Premier League after winning the title for the previous four seasons. They also suffered a shock FA Cup final defeat against Crystal Palace and crashed out of the recent Club World Cup in the last 16 against Saudi Pro League side Al-Hilal. (AFP)
