&w=3840&q=100)
How much is Manchester City's new 10-year kit deal with Puma worth?
This translates to roughly £100 million (€115 million) per year, far surpassing City's previous annual deal worth about £65 million, signed in 2019, and overtaking Manchester United's current £90 million per year agreement with Adidas.
#ManCity 's kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season - making it the highest in Premier League history. [via @TyMarshall_MEN ] pic.twitter.com/9XCSlFIz11
— City Xtra (@City_Xtra) July 15, 2025
This groundbreaking deal highlights the strength and appeal of the partnership between Manchester City and Puma. Since joining forces in 2019, the two have achieved remarkable success on multiple fronts. On the pitch, City has secured numerous Premier League titles and lifted their first-ever UEFA Champions League trophy. Additionally, the club's women's and youth teams have also thrived, reflecting a holistic approach to excellence.
Top 5 football kit deals in the world
Club Kit Partner Annual Deal Value (£ million)
Real Madrid Adidas £110m
Barcelona Nike £105m
Manchester City Puma £100m
Manchester United Adidas £90m
Arsenal Adidas £75m
Off the pitch, Puma has effectively capitalized on Manchester City's growing global stature, using the club's platform to promote high-performance sportswear and lifestyle gear. This symbiotic relationship has elevated the club's commercial profile and reinforced its position as a dominant international brand. The partnership has helped City to extend its reach beyond football, appealing to fans and consumers worldwide.
Both parties have expressed enthusiasm about the renewed collaboration. Puma CEO Arthur Hoeld described the partnership as 'a success both on and off the pitch,' highlighting the blend of sporting achievement and brand strength. Meanwhile, Ferran Soriano, CEO of City Football Group, emphasized their shared ambition: 'We joined forces with Puma with the ambition of exceeding expectations, and we've done just that and more over the past six seasons.'
This landmark deal not only secures Manchester City's place as a footballing powerhouse but also sets a new benchmark in commercial partnerships within the sports industry, underlining their status as true trailblazers.
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India.com
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44 minutes ago
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Time of India
an hour ago
- Time of India
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Pharma India exports only around $1 billion pharmaceutical products to the UK, even though the latter's imports are nearly $30 billion. The FTA does away with tariffs on generics, enhancing their competitiveness in the UK, which is India's largest pharmaceutical market in Europe. Additionally, medical devices such as surgical instruments, diagnostic equipment, ECG machines, and X-ray systems will now enjoy zero-duty access, making Indian products more cost-effective and attractive in the UK market. 7. Chemicals and plastics India's chemical exports to the UK may rise by 30–40%, estimated to reach $650–750 million in 2025–26. While India's global chemical exports are more than $40.5 billion and the UK imports $35.1 billion worth, India currently captures just $843 million—leaving ample room for growth. In plastics, duty-free access opens up strong opportunities in high-demand segments like films, sheets, pipes, and kitchenware, helping India compete with key global suppliers. With a projected 15% growth, India aims to raise plastics exports to $186.97 million over the next five years. Also Read | India-UK trade deal signed: Landmark multi-billion dollar free trade agreement sealed during PM Modi's visit; all about the FTA 8. Toys, gems & jewellery India's sports goods exports like soccer balls, cricket gear, rugby balls, and non-electronic toys will grow, boosting competitiveness against countries like China and Vietnam. Gems and jewellery exports, which currently stand at $941 million, are projected to double in 2–3 years as the FTA opens access to the UK's $3 billion jewellery market. 9. Leather In leather and footwear, the removal of 16% tariffs aims to drive exports past the $900 million mark. This will add 5% market share in 1–2 years, and benefit MSME hubs like Agra, Kanpur, Kolhapur, and Chennai. 10. What it means for Indian professionals The FTA provides a new edge for India's young professionals by exempting 75,000 Indian workers from UK social security payments for three years. It grants access to 36 service sectors without an Economic Needs Test for Indian firms and freelancers. Importantly, Indian professionals can now work in as many as 35 UK sectors for up to 2 years, even without the need for a local office. Also, over 1,800 chefs, yoga experts, and musicians will be allowed to work in the UK annually, opening new doors for cultural and professional exchange. Also Read | Donald Trump's aggressive trade moves: US President indicates he won't go below 15% tariff rate; 'we'll have a straight…' Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
