&w=3840&q=100)
How much is Manchester City's new 10-year kit deal with Puma worth?
This translates to roughly £100 million (€115 million) per year, far surpassing City's previous annual deal worth about £65 million, signed in 2019, and overtaking Manchester United's current £90 million per year agreement with Adidas.
#ManCity 's kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season - making it the highest in Premier League history. [via @TyMarshall_MEN ] pic.twitter.com/9XCSlFIz11
— City Xtra (@City_Xtra) July 15, 2025
This groundbreaking deal highlights the strength and appeal of the partnership between Manchester City and Puma. Since joining forces in 2019, the two have achieved remarkable success on multiple fronts. On the pitch, City has secured numerous Premier League titles and lifted their first-ever UEFA Champions League trophy. Additionally, the club's women's and youth teams have also thrived, reflecting a holistic approach to excellence.
Top 5 football kit deals in the world
Club Kit Partner Annual Deal Value (£ million)
Real Madrid Adidas £110m
Barcelona Nike £105m
Manchester City Puma £100m
Manchester United Adidas £90m
Arsenal Adidas £75m
Off the pitch, Puma has effectively capitalized on Manchester City's growing global stature, using the club's platform to promote high-performance sportswear and lifestyle gear. This symbiotic relationship has elevated the club's commercial profile and reinforced its position as a dominant international brand. The partnership has helped City to extend its reach beyond football, appealing to fans and consumers worldwide.
Both parties have expressed enthusiasm about the renewed collaboration. Puma CEO Arthur Hoeld described the partnership as 'a success both on and off the pitch,' highlighting the blend of sporting achievement and brand strength. Meanwhile, Ferran Soriano, CEO of City Football Group, emphasized their shared ambition: 'We joined forces with Puma with the ambition of exceeding expectations, and we've done just that and more over the past six seasons.'
This landmark deal not only secures Manchester City's place as a footballing powerhouse but also sets a new benchmark in commercial partnerships within the sports industry, underlining their status as true trailblazers.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


India.com
30 minutes ago
- India.com
UK and India Forge Future: Landmark FTA Promises Cheaper Goods, More Jobs, and Green Growth
Prime Minister Narendra Modi shakes hands with Prime Minister of the United Kingdom, Keir Starmer during a bilateral meeting, in London on Thursday. Union Minister of Commerce and Industry Piyush Goyal also present. (ANI Photo) India and the UK officially signed a major free trade agreement on Thursday, 24th July. Prime Minister Narendra Modi and UK Prime Minister Keir Starmer were present at the signing ceremony during Modi's visit to Britain. This deal, which was first approved in May, is now fully confirmed. The main goal of this agreement is to double trade between the two countries to $120 billion (around ₹10 lakh crore) by 2030. It is expected to boost businesses and create new jobs in both nations. Implementation Timeline and Approval Commerce and Industry Minister Piyush Goyal and UK Trade Minister Jonathan Reynolds formally signed the agreement. However, the deal still needs approval from the British Parliament before it can take effect. This process is expected to take about one year. After the signing, Minister Goyal posted on social media: ' Congratulations to Prime Minister @NarendraModi ji, UK Prime Minister @Keir_Starmer, and the people of India and the UK on signing this important India-UK trade agreement.' How the Deal Helps Factories and Industries The agreement will cut import taxes (also known as tariffs), making it cheaper for both countries to buy and sell goods. This benefits key industries like automobiles, aerospace, and machinery. Car Industry: Import taxes that were once as high as 110% will now drop to 10% (within specific limits), making British cars more affordable in India. Import taxes that were once as high as 110% will now drop to 10% (within specific limits), making British cars more affordable in India. Aerospace: Companies that build aircraft or parts will no longer pay the earlier 11% import duty. It has been cut to zero , making trade much easier. Companies that build aircraft or parts will no longer pay the earlier 11% import duty. It has been cut to , making trade much easier. Electrical Machinery: Tariffs on machines like motors and generators will be reduced from 22% to either zero or 50%, depending on the item. This will help businesses lower costs, trade more freely, and offer better prices to consumers. Boost for Clean Energy Projects The deal opens up India's large government market for UK clean energy companies. As India shifts towards renewable energy—like solar and wind—to meet growing electricity needs, British firms will now be able to offer their services and invest more easily. This helps the UK support India's green energy journey and promotes clean power in both countries. Technology Companies Bringing Jobs and Investment Several Indian technology companies are investing in the UK as part of the new trade partnership. Two key examples include: Zerowatt Energy: Based in Trivandrum, this company uses AI to improve energy use. It is setting up its global headquarters in Leicester, investing £10 million (around ₹105 crore) and creating 50 jobs across Leicester, Manchester, Edinburgh, and London over the next three years. Based in Trivandrum, this company uses AI to improve energy use. It is setting up its global headquarters in Leicester, investing (around ₹105 crore) and creating 50 jobs across Leicester, Manchester, Edinburgh, and London over the next three years. DCube AI: Also from Trivandrum, this AI and data services company is investing £5 million (around ₹52 crore) in its UK operations and will create 50 jobs in Manchester and London. As reported by Ackodrive media, these investments will boost the tech sector and generate more employment in both countries. Aerospace Deals Worth £5 Billion (About ₹52,500 Crore) Twenty-six UK companies have landed new business opportunities in India. A major highlight is that Airbus will begin delivering aircraft to Indian airlines, with over half of them powered by Rolls-Royce engines. These deals are valued at £5 billion (about ₹52,500 crore) and will support hundreds of jobs in UK cities like Filton, Broughton, and Derby. It's a major win for the aerospace sector in both countries. UK Financial Companies to Get Equal Access in India The agreement allows UK banks, insurance companies, and other financial service providers to operate more freely in India's growing economy. It also ensures that UK companies—especially in the insurance sector—will receive the same treatment as Indian firms. This builds trust and encourages more investment from the UK into India's financial markets. Cheaper British Goods Coming to India The trade deal reduces taxes on many British products sold in India, making them more affordable for Indian consumers. Whisky and gin: Import duties will be cut from 150% to 75%, and later to 40% over the next 10 years. Import duties will be cut from 150% to 75%, and later to 40% over the next 10 years. Cars: Taxes on UK-made cars will fall from over 100% to just 10%, but within set limits. Indian shoppers will also see lower prices on goods like perfumes, chocolates, biscuits, soft drinks, medical devices, salmon, and beauty products. Big Boost for Indian Industries That Create Jobs The deal supports Indian sectors that employ large numbers of people, such as: Textiles and clothing Seafood and marine products Leather goods and footwear Sports goods and toys Jewellery and gems Auto parts and engineering products Organic chemicals 99% of Indian exports will get duty-free access to UK markets. Tariffs will also be reduced on labour-heavy goods like leather, shoes, and garments. This will help Indian products become more competitive in the UK and create more jobs back home. Trade Between India and the UK Is Growing Recent data shows a steady rise in trade between the two nations: India's exports to the UK in 2024–25 rose by 12.6%, reaching $14.5 billion (about ₹1.2 lakh crore). in 2024–25 rose by 12.6%, reaching (about ₹1.2 lakh crore). Imports from the UK grew by 2.3% to $8.6 billion (around ₹71,500 crore). Overall, total trade between the two countries increased to $21.34 billion (around ₹1.8 lakh crore) in 2023–24—up from $20.36 billion (around ₹1.7 lakh crore) in 2022–23. This shows a strong and growing economic relationship. What's Included in the India-UK Trade Deal The Free Trade Agreement covers many important areas, including: Goods trade (like clothing, cars, machines) (like clothing, cars, machines) Services (such as banking, tourism, and IT) (such as banking, tourism, and IT) Technology and innovation Government purchases Protection of ideas and inventions (intellectual property) The deal removes or reduces taxes on most traded items and makes rules easier so that companies can provide services and invest across borders more smoothly. (The author, Girish Linganna is an award-winning science communicator and a Defence, Aerospace & Geopolitical Analyst. He is also the Managing Director of ADD Engineering Components India Pvt. Ltd., a subsidiary of ADD Engineering GmbH, Germany. Contact: girishlinganna@


Time of India
44 minutes ago
- Time of India
India, UK firm up defence industrial roadmap
India and the UK on Thursday firmed up a defence industrial roadmap for co-development and co-production of key defence products and platforms in sync with their overall strategic ties. The roadmap was finalised following wide-ranging talks between Prime Minister Narendra Modi and his British counterpart Keir Starmer. Explore courses from Top Institutes in Please select course: Select a Course Category healthcare PGDM Artificial Intelligence Leadership Cybersecurity Product Management Finance MCA Design Thinking MBA Others Data Science Digital Marketing Data Analytics Technology others Public Policy Healthcare Degree CXO Data Science Project Management Operations Management Management Skills you'll gain: Duration: 11 Months IIM Lucknow CERT-IIML Healthcare Management India Starts on undefined Get Details The two leaders welcomed the finalisation of a defence industrial roadmap to promote collaboration in co-design, co-development and co-production of defence products to meet the growing demand in both countries as well as for the world market, an Indian readout said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Mountain Gear for Extreme Conditions Trek Kit India Learn More Undo Modi and Starmer also expressed satisfaction at the deepening defence and security partnership between two countries. There has been an upswing in India-UK defence ties in the last few years. Live Events In October 2021, the UK's Carrier Strike Group (CSG) visited India and held India-UK tri-service exercise Exercise Konkan Shakti. The UK Carrier Strike Group will do a port call in Mumbai in October as well. In November last, both sides firmed up a statement of intent (SoI) indicating resolve to strengthen cooperation in electric propulsion. The two sides are also looking at the possibile cooperation in production of jet engines. In their talks, Modi and Starmer also deliberated on the overall situation in the Indo-Pacific. "We have continued to share our perspectives on peace and stability in the Indo-Pacific, the ongoing conflict in Ukraine, and the situation in West Asia," Modi said. "We support early restoration of peace and stability. Respect for sovereignty and territorial integrity of all countries is essential. Today's era demands development, not expansionism," he said. The two leaders expressed satisfaction at the growing collaboration in new and emerging technologies and called for accelerated implementation of the Technology and Security Initiative (TSI). The TSI, firmed up last year, focuses on telecom, critical minerals, artificial intelligence, biotechnology and health technology, semiconductors, advanced materials and quantum.


Time of India
an hour ago
- Time of India
India-UK trade deal: From 99% duty-free access to benefits for Indian professionals - Here's the FTA in 10 big numbers
Key labour-intensive sectors—marine, textiles, chemicals, base metals—will now enjoy zero duties, down from rates as high as 20%. (AI image) India-UK trade deal: The India-UK trade deal is being seen as a historic milestone in the trade relations between the two countries. The most significant number that jumps out is - 99% of India's exports to the US now get a zero tariff or duty-free access to the United Kingdom markets! The trade deal or free trade agreement (FTA) is also particularly important since it comes at a time when US President Donald Trump's newly established trade order is disrupting the global economy. At the signing of the deal, PM Narendra Modi said Modi Indian goods including textiles, jewellery, agricultural products and engineering goods would get better access to the UK market. "This isn't merely paving the way for economic partnership but is also a blueprint for our shared prosperity," Modi said. "The UK-India deal is now signed, sealed and ready to be delivered," UK PM Keir Starmer said, delivering a statement alongside Modi. He said it would bring "huge benefits to both of our countries," boosting wages, raising living standards and bringing down prices to consumers. British Imports More From India Than It Exports The bilateral trade between the nations reached $21.9 billion in 2024, with projections indicating the agreement will enhance annual bilateral trade by £25.5 billion over the long term. The agreement stipulates that 90% of tariff lines will see reductions for British exports to India, with 85% becoming completely tariff-free within ten years. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Is this legal? Access all TV channels without a subscription! Techno Mag Learn More Undo For India, approximately 99% of tariff lines for goods exported to Britain will see tariffs at zero. The agreement includes provisions to reduce levies on spirits, with whisky and gin duties decreasing to 75% initially, then to 40% by the tenth year. Additionally, automotive sector tariffs will decrease from 110% to 10% under a quota system during this period. 1. 99% Duty Free Access India is set to gain from 99% duty free access to the UK market - which covers nearly all of the trade value with the United Kingdom! Key labour-intensive sectors—marine, textiles, chemicals, base metals—will now enjoy zero duties, down from rates as high as 20%. In processed foods, tariffs on 99.7% of lines, once as steep as 70%, have been scrapped. India also secures duty-free access for sectors like rubber, plastics, auto, tea, coffee, and spices. Meanwhile, the UK will benefit from India's tariff cuts on aerospace, automobiles, and electrical machinery, with reductions ranging from 11% to 110% down to minimal levels. Also Read | India-UK trade deal: How will the Free Trade Agreement benefit India? Top 10 takeaways for Indians 2. Agriculture: Many agricultural and processed foods, including fruits, vegetables, cereals, spices like turmeric and pepper, and items like mango pulp, pickles, and pulses will get duty-free access to the UK. Over 95% of tariff lines will be duty free, which is likely to boost agri exports by over 20% in three years. This will support India's goal of $100 billion agri-exports by 2030. The FTA also opens new markets for India for agri commodities such as jackfruit, millets, and organic herbs. It protects India's sensitive sectors like dairy, apples, oats, and edible oils. 3. Marine There will be no tariffs for India's marine products which creates a $5.4 billion marine export opportunity for India. India currently has just a 2.25% share. Tariff removal on key items like shrimp, tuna, fishmeal, and feeds—previously taxed between 4.2% and 8.5% will help India. 4. Textiles India's textiles and clothing sector get duty-free access across 1,143 product categories. This does away with the disadvantage on tariff front that India had with countries like Bangladesh and Cambodia. This move enhances India's competitiveness in a UK market that imports $26.95 billion worth of textiles annually, yet currently sources just $1.79 billion from India. Key sectors such as ready-made garments, home textiles, carpets, and handicrafts are set for exponential growth. With duties removed, India is expected to gain at least 5% more market share in the UK within the next one to two years. India-UK Trade Deal 5. Engineering India's engineering exports to the UK will likely surge with duty-free access. Even though India exports $77.79 billion worth of engineering goods globally and the UK imports $193.52 billion, only $4.28 billion is sourced from India. With tariffs (up to 18%) gone, exports could nearly double to over $7.5 billion by 2029-30. 6. Pharma India exports only around $1 billion pharmaceutical products to the UK, even though the latter's imports are nearly $30 billion. The FTA does away with tariffs on generics, enhancing their competitiveness in the UK, which is India's largest pharmaceutical market in Europe. Additionally, medical devices such as surgical instruments, diagnostic equipment, ECG machines, and X-ray systems will now enjoy zero-duty access, making Indian products more cost-effective and attractive in the UK market. 7. Chemicals and plastics India's chemical exports to the UK may rise by 30–40%, estimated to reach $650–750 million in 2025–26. While India's global chemical exports are more than $40.5 billion and the UK imports $35.1 billion worth, India currently captures just $843 million—leaving ample room for growth. In plastics, duty-free access opens up strong opportunities in high-demand segments like films, sheets, pipes, and kitchenware, helping India compete with key global suppliers. With a projected 15% growth, India aims to raise plastics exports to $186.97 million over the next five years. Also Read | India-UK trade deal signed: Landmark multi-billion dollar free trade agreement sealed during PM Modi's visit; all about the FTA 8. Toys, gems & jewellery India's sports goods exports like soccer balls, cricket gear, rugby balls, and non-electronic toys will grow, boosting competitiveness against countries like China and Vietnam. Gems and jewellery exports, which currently stand at $941 million, are projected to double in 2–3 years as the FTA opens access to the UK's $3 billion jewellery market. 9. Leather In leather and footwear, the removal of 16% tariffs aims to drive exports past the $900 million mark. This will add 5% market share in 1–2 years, and benefit MSME hubs like Agra, Kanpur, Kolhapur, and Chennai. 10. What it means for Indian professionals The FTA provides a new edge for India's young professionals by exempting 75,000 Indian workers from UK social security payments for three years. It grants access to 36 service sectors without an Economic Needs Test for Indian firms and freelancers. Importantly, Indian professionals can now work in as many as 35 UK sectors for up to 2 years, even without the need for a local office. Also, over 1,800 chefs, yoga experts, and musicians will be allowed to work in the UK annually, opening new doors for cultural and professional exchange. Also Read | Donald Trump's aggressive trade moves: US President indicates he won't go below 15% tariff rate; 'we'll have a straight…' Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now