
South Africa: Pepkor showcases growth across its portfolio
Pepkor Holdings Limited has announced strong interim results for the six months ended 31 March 2025, showcasing robust growth across its portfolio.
Group revenue increased by 12.8% to R48.8bn, while operating profit grew by 13.3% to R5.8bn.
Normalised headline earnings per share (HEPS) saw a significant increase of 18.9% to 84.3 cents, underpinning the group's ability to deliver value in a dynamic market.
Pieter Erasmus, chief executive officer of Pepkor Holdings Limited, said, 'We have delivered consistent retail performance, strategically executed on our fintech growth ambitions, and maintained disciplined cost management. Our focus on digital and financial inclusion yields tangible benefits for our customers and the group's performance.
Image supplied
We are particularly pleased with the progress in our fintech segment and our expanding cellular market share, which are becoming increasingly significant contributors to our overall success.
Strategic acquisitions announced will further diversify our offering into new customer segments and product categories - positioning Pepkor for sustained growth and value creation.'
Financial highlights for the six months ended 31 March 2025:
- Revenue increased by 12.8% to R48.8bn
- Operating profit (before capital items) grew by 13.3% to R5.8bn
- Gross profit margin expanded by 110 basis points to 39.2%.
- Normalised HEPS increased by 18.9% to 84.3 cents (Statutory HEPS: +12.4% to 84.3 cents).
- Cash conversion remained strong at 82% (rolling 12-month basis).
- Return on net assets was robust at 23.7% (rolling 12-month basis).
- Retail credit A+ customer base grew to 3.1 million accounts, with 564,000 new accounts opened.
- Cellular market share expanded, with the group now selling eight out of every 10 prepaid handsets in South Africa.
- FoneYam smartphone rental customers exceeded 1.5 million.
- Active SIM card base, based on SIM cards sold by the group, of 30 million.
Strong performance across core retail operations
Pepkor's traditional retail businesses delivered a strong trading performance, outperforming the market and expanding market share.
Group merchandise sales increased by 10%, with like-for-like sales up by 7.8%. In Southern Africa (excluding PEP Africa and Avenida), like-for-like sales grew by an impressive 9.6%.
This performance was supported by improved product availability, healthy growth in retail credit interoperability, and solid growth in cellular connectivity.
- Pep, the group's largest brand, delivered a stellar performance with like-for-like sales growth of 10% and above for six consecutive months. Market share was expanded across key product categories, and 43 new stores were opened, bringing the total to 2,649 stores.
- Ackermans continued its recovery trajectory with like-for-like sales growth of close to 10%. Market share was gained in key categories and the store base expanded to 1,018 stores.
Image supplied
- Speciality (including Tekkie Town and the newly launched Ayana brand) showed solid performance in Dunns, Refinery and CODE with improved trading in Tekkie Town. The Ayana brand, focused on adult womenswear, was successfully launched across 32 stores. The Speciality store base expanded to 972 stores.
- Lifestyle (including Rochester, Bradlows, Sleepmasters, and Incredible Connection) delivered solid and consistent performance, with 6.3% like-for-like sales growth, outperforming the market in key product categories.
- Avenida, Pepkor's Brazil-based operation, saw an improvement in like-for-like sales performance in the second quarter despite a challenging environment.
Fintech continues to drive growth and financial inclusion
The fintech segment delivered healthy growth, underpinned by strategic execution and extensive reach across all channels, providing unparalleled customer acquisition capabilities.
- Connectivity: Pepkor sold 6.8 million cellular handsets during the period, an increase of 17%, and its market share in prepaid handsets rose, now accounting for eight out of every 10 prepaid handsets sold in South Africa. Smartphone penetration increased as the group made these devices more affordable, with smartphones constituting 65% of handsets sold.
- FoneYam, the innovative smartphone rental product, continued its strong growth trajectory, enabling more than 1.5 million customers to acquire smartphones by overcoming affordability barriers. Monthly activations averaged 165,000.
- Retail credit: The A+ retail credit base expanded to 3.1 million customer accounts, with 564,000 new accounts opened.
- Insurance (Abacus): During the period, 3.3 million PAXI parcels were covered, and embedded insurance was successfully launched in FoneYam in November 2024, covering 840 000 devices since then.
- Flash: The Flash business, serving the informal market, increased its throughput by 23.6% to R28.8 billion. The trader network expanded to 175 000, delivering customer solutions that promote financial inclusion.
Erasmus said initiatives like FoneYam are not just about selling products; they provide access and opportunity. 'By making smartphones affordable, we connect more South Africans to the digital economy and enable access to education and essential services.'
Strategic developments pave the way for future expansion
Pepkor also made significant strides in executing its strategic growth ambitions, with key acquisitions and initiatives to enhance its market position and customer offering.
Erasmus said, 'These developments are transformative for Pepkor. The acquisition of Choice Clothing opens a new, exciting customer segment. Bringing Shoprite's furniture business into our Lifestyle division will bring increased scale and synergies into the household goods market. And our focused efforts in adult wear, through the Ayana launch and the Retailability acquisition, will substantially increase our presence in this product category.'
Pepkor says these acquisitions will leverage the group's core strengths and deliver enhanced value to its customers and shareholders.
Positive outlook and strategic focus
Pepkor remains optimistic about the future despite a challenging macroeconomic environment in South Africa. The group anticipates that downward-trending inflation, reduced load shedding, and the two-pot retirement system will provide some relief for consumers.
Erasmus concluded, 'Despite the subdued and competitive market, we continued to deliver excellent growth and we're confident that our consistent performance and growth in fintech will continue to underpin strong performance.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Zawya
6 hours ago
- Zawya
Minister Dion George to sign Landmark Biodiversity Beyond National Jurisdiction Agreement on behalf of South Africa at the 2025 United Nations Oceans Conference in France
The Minister of Forestry, Fisheries and the Environment, Dr Dion George, will be attending the third United Nations Oceans Conference (UNOC3) in Nice, France and will on 9 June 2025, sign the Biodiversity Beyond National Jurisdiction (BBNJ) Agreement on behalf of South Africa. Co-hosted by France and Costa Rica, UNOC3 seeks to accelerate global action to conserve and sustainably use the ocean, in support of Sustainable Development Goal 14: 'Life Below Water'. This year's conference theme is Accelerating action and mobilizing all actors to conserve and sustainably use the ocean with three main priorities: (1) Advancing multilateral ocean processes and ambition; (2) Scaling up financing for ocean sustainability and blue economies; and (3) Strengthening marine science, knowledge-sharing and decision-making. Minister George and the other Member States are scheduled to formally sign the BBNJ Agreement during a high-level signing ceremony convened by the UNOC3 Secretariat. 'Signing the BBNJ, which is a crucial agreement geared toward strengthening governance in areas beyond national jurisdiction, will mark a significant milestone in the country's ocean governance journey and a reflection of our resolve to contribute meaningfully,' said Minister George. South Africa has developed a robust suite of legal frameworks, aligned with its obligations under the United Nations Convention on the Law of the Sea (UNCLOS). These include the National Environmental Management Act, the Integrated Coastal Management Act, the Marine Spatial Planning Act, the Marine Living Resources Act, the Biodiversity Act, and the Protected Areas Act. These instruments collectively provide for the sustainable use, spatial planning, and protection of marine ecosystems within national jurisdiction. South Africa also actively participates in regional fisheries management organizations (RFMOs), such as the Indian Ocean Tuna Commission (IOTC), promoting cooperative, science-based management of shared marine resources. 'In line with our local legal frameworks, the signing of the BBNJ will bolster global ocean governance and help advance our efforts to build our economy, while fiercely protecting our ocean,' said Minister George. South Africa is ahead of the curve because in line with the global efforts to protect the ocean, on World Environment Day, the Minister launched South Africa's inaugural Climate Change Coastal Adaptation Response Plan (CARP). CARP is a groundbreaking climate change national adaptation strategy which seeks to secure the future of South Africa's coastlines and the millions who depend on them. 'Our coastline or coastal cities are at the frontline of climate change, facing severe and multifaceted complexities that threaten livelihoods, communities, economies, infrastructure, and ecosystems,' said Minister George during the launch. In the build up to UNOC3, Minister George will also participate in the Blue Economy and Finance Forum, which is a high-level platform to showcase innovation and finance for ocean-based growth, taking place in Monaco on 7-8 June 2025. The Forum will highlight and promote the critical role that sustainable investment, cutting-edge innovation, and forward-thinking policies play in ensuring the long-term health and prosperity of our oceans and economies alike. Minister George highlighted that the Forum is a vital platform for South Africa, as our ocean and blue economy is a key driver of economic growth, job creation, and sustainable development. 'Scaling up financing for ocean sustainability and blue economies is one of the key priorities of the UNOC3 and the Forum thus becomes an integral space for us to advance our economic growth and job creation prospects,' said Minister George. Distributed by APO Group on behalf of Republic Of South Africa: Department of Forestry, Fisheries and the Environment.

Zawya
12 hours ago
- Zawya
ThinkMarkets launches a new loyalty programme for its clients
ThinkMarkets ( a leading FSCA regulated broker, recently announced the launch of ThinkRewards, its new loyalty programme, designed to recognise and reward both new and existing clients in South Africa who trade with ThinkMarkets on a recurring basis. The programme allows clients to earn points through their trades, with points for special occasions, events, referrals, and more coming soon. The more points a trader accumulates, the higher they can climb through the tiers and redeem them for trading credit or cash. There are five status tiers: Classic, Silver, Gold, Platinum, and Diamond. All clients begin with Silver Status and can earn points over time to progress through the tiers, unlocking more points and greater rewards. ThinkRewards is available to South African clients on its flagship platform, ThinkTrader. The programme is entirely automated and can be accessed via ThinkMarkets client portal. Commenting on the launch, co-CEO of ThinkMarkets, Nauman Anees, said: "At ThinkMarkets, we're committed to recognizing our loyal South African traders and rewarding them every time they trade. Our success relies heavily on maintaining a happy, loyal client base, so it's important for us to continually explore new ways to encourage them to stay. That's why we're excited to launch initiatives like ThinkRewards, designed to enhance the trading experience on ThinkTrader and provide even more value to our clients.' To find out more about ThinkRewards, including the opportunity to earn 3x points on popular instruments traded each NFP Friday, visit ThinkMarkets' website here ( Distributed by APO Group on behalf of ThinkMarkets. Contact: Phone: +4402035142374 Email: pr@ About ThinkMarkets: ThinkMarkets is a global, multi-regulated online brokerage established in 2010, offering clients quick and easy access to 4,000+ CFD instruments across FX, indices, commodities, equities, and more. ThinkMarkets has offices in London, Melbourne, and Tokyo, and hubs in the Asia-Pacific, Europe, and South Africa. It also operates with several financial licences around the globe and delivers some of the industry's most recognised trading platforms, including its award-winning platform, ThinkTrader.

Zawya
15 hours ago
- Zawya
African Energy Week (AEW) 2025 African Energy General Counsel Forum to Spotlight Strategic Legal Leadership, Dealmaking and Doing Business in African Oil & Gas
The African Energy Week (AEW): Invest in African Energies conference – taking place from September 29 to October 3 in Cape Town – will host a groundbreaking African Energy General Counsel Forum, aimed at tackling challenges and opportunities surrounding doing business in Africa. The Forum will become a cornerstone event for legal leaders operating at the intersection of Africa's fast-evolving oil and gas sector, with conversations expected around corporate governance, digital transformation, the integration of Artificial Intelligence (AI) and the expanding influence of general counsel in African oil and gas. As global energy dynamics experience a significant shift, with pressure to transition to renewable energy and the introduction of machine-learning technology, Africa stands at a pivotal moment. New discoveries across the continent – in conjunction with heightened opposition from environment groups – have impacted oil and gas transactions. As such, both in-house and external counsel have taken on a more strategic role. The AEW: Invest in African Energies 2025 African Energy General Counsel Forum steps into this picture to tackle pressing questions faced by African oil and gas markets. These include how the role of general counsel is evolving in Africa; what are companies doing to navigate shifting energy dynamics while promoting growth in their departments; how are in-house teams developing highly effective relationships with external counsel; and how are both in-house and external counsel supporting firms to deliver value in oil and gas transactions. AEW: Invest in African Energies is the platform of choice for project operators, financiers, technology providers and government, and has emerged as the official place to sign deals in African energy. Visit for more information about this exciting event. Africa's oil and gas sector is experiencing rapid growth, with discoveries made in Namibia, Ivory Coast, Gabon and more opening-up new hydrocarbon provinces. In tandem, established producers such as Angola, Libya, Nigeria and the Republic of Congo are advancing billion-dollar projects, striving to bolster production and value addition. Downstream, infrastructure projects such as the East African Crude Oil Pipeline in Uganda, the Lobito Refinery in Angola and the Nigeria-Morocco Gas Pipeline offers new export and domestic distribution opportunities, signaling a shift in oil and gas trade in Africa. Given these developments, the continent's M&A activity showed a 73% increase in the first quarter of 2024 compared to the previous year, reaching $12.7 billion by July. Yet, amid this growth, the continent continues to face fierce opposition by environmental groups, with other challenges such as regulatory bottlenecks, access to financing and legal disputes impacting projects. The rise of AI and digital tools has also presented implications for the industry – both positive, with the opportunity to improve efficiency and reduce emissions, as well as negative, with access to technology and capacity challenges. In an environment marked by shifting energy and investment dynamics, the role of in-house and general counsel has never been more central. African counsel has an evolving role to play in supporting transactions, as they take on a more prominent role as a strategic advisor for the industry. As legal departments evolve, so do the expectations of their leadership. Legal leaders are being called upon to anticipate geopolitical and regulatory risks, shape ESG strategies and influence boardroom decisions that guide billion-dollar investments. The African Energy General Counsel Forum will address the most pressing legal dynamics shaping Africa's oil and gas industry. These include navigating local regulatory frameworks, managing cross-border transactions, resolving upstream disputes and working effectively with local counsel. The Forum will also examine what energy companies expect from in-house teams as they strive to mitigate legal risk and drive business value. For legal professionals, investors and executives alike, the Forum offers a critical platform to align legal infrastructure with Africa's ambitious oil and gas vision. As the continent pursues greater production, lower emissions and broader participation, the African Energy General Counsel Forum will be a strategic platform to place African counsel, AI and governance at the center of the race to make energy poverty history by 2030. 'Today's general counsel in Africa's oil and gas sector is not just a legal gatekeeper - they are a strategic catalyst for investment, compliance and growth. As the sector expands across new frontiers, legal leaders must step into roles that shape investor confidence, navigate regulatory complexity and harness emerging technologies like AI to unlock value across the energy value chain,' stated NJ Ayuk, Executive Chairman of the African Energy Chamber. Distributed by APO Group on behalf of African Energy Chamber.