How Gisele Bündchen built a $400M empire after her split with Tom Brady and life beyond the runway
Gisele Bündchen may have started her rise to fame as a supermodel, but her true brilliance has been revealed in the boardroom. Today, she's not just a former Victoria's Secret Angel—she's a business mogul with a $400 million empire built on smart investments, sustainable branding, and global influence.
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From supermodel to super mogul: Her modeling career laid the groundwork for long-term wealth
From 2002 to 2017, Gisele Bündchen topped Forbes' list of highest-paid models, pocketing over $500 million through runway shows and major endorsements with brands like Victoria's Secret, Pantene, and Chanel. That financial foundation enabled her to pivot into business with more freedom and vision. Even after stepping back from full-time modeling, she remains in demand, collaborating with elite brands such as Louis Vuitton, Apple, and Under Armour for seven-figure campaigns.
Investing in sustainability with skincare and sandals that reflect her values
In 2021, Gisele launched Sejaa Skincare, a clean beauty brand that prioritizes plant-based ingredients and eco-friendly packaging. It's more than just a vanity project—it reflects her deep commitment to the environment. Sejaa isn't just selling face cream; it's pushing a wellness-driven, conscious beauty narrative that resonates with today's green-minded consumers.
Meanwhile, her longtime collaboration with Grendene for Ipanema Sandals has been a runaway success, with over 25 million pairs sold annually.
Made using recycled materials, the sandals merge her Brazilian roots with her environmental ethos—turning a fashion product into a sustainability statement.
Real estate, hospitality, and the power of well-placed investments
Gisele's property portfolio is just as diverse, including luxury homes in Florida, Montana, and Costa Rica—many of which are eco-conscious retreats. After her split from Tom Brady, she sold their $40 million Tampa mansion but held onto other high-value assets, showing smart real estate instincts.
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She's also ventured into hospitality with a boutique hotel in Costa Rica, offering guests a sustainable travel experience that's consistent with her brand image.
Her 2018 memoir, Lessons: My Path to a Meaningful Life, became a bestseller and continues to generate royalties. On social media, she earns six figures per post with brands like Stella McCartney and Beyond Meat—redefining what influence looks like in the luxury and wellness markets.
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Gisele Bündchen's story proves that beauty and brains aren't mutually exclusive. By turning her fame into fuel for purpose-driven businesses, she's created a financial legacy that far outlasts her catwalk days.
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Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads "You can have companies, the big automakers like Ford and GM are rumoured to say, we need to relocate our manufacturing to China , so we can get access to rare earths despite the heavy tariffs that they would then incur by going into the United States. But here is the thing, China's media has been a lot more circumspect with the details of this so-called trade agreement," says Shaun Rein, China Market Research is a great and big question. Trump is saying the deal has been signed and he has been talking about that the Chinese are going to send rare earths and magnets in advance to whatever the United States needs because what you have seen in the last month is the lack of rare earths that were exported to the United States has really crippled the American economy You can have companies, the big automakers like Ford and GM are rumoured to say, we need to relocate our manufacturing to China, so we can get access to rare earths despite the heavy tariffs that they would then incur by going into the United States. But here is the thing, China's media has been a lot more circumspect with the details of this so-called trade has said the rumour is that they will give maybe export licenses to rare earths on a six-month trial basis to American companies. So, basically Trump is exaggerating the win in his mind and China is being a lot more honest probably saying well we do not have all the details ironed out, we want to come to an agreement but quite frankly China has the upper hand in the trade war with the United States right that the United States makes except for semiconductors, the Chinese can buy elsewhere. So, instead of buying American beef, they are buying Australian beef; instead of buying American oil, they are buying Canadian oil; instead of buying American soybeans, they are buying Brazilian soybeans. So, what you have seen is that there is a total shift in trade patterns and a total shift in power and China is at the top of the triangle, the top of the pyramid right now in terms of buying goods and trading goods from other countries. We are seeing a shift in world order right I mean that that is not true. I mean, Chinese equity markets are up 15-16% since the start of the year while the S&P 500 is only up about 2%. 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But the big problem is the United States has gone after Europe. The United States has gone after Canada. You even hear Howard Lutnick, the Secretary of Commerce , criticised India last week and said, why is India buying Russian weapons, they should be buying American the reality is the United States under Trump and Biden has been bullying people all around the world. And I think at some point the global south or I prefer to call it the global majority is saying you know what, let us not deal with all the drama, let us not deal with weaponization of the US dollar, weaponization of technology and let us move closer towards China where we have a lot more stable relations with Australia for instance, Australian dollar has strengthened in the last couple weeks because basically Australia is a proxy for China. Australia's economy does well when China's economy does well, whether it be buying iron ore, whether it be buying tourists going to Australia to buy products, so that is why the Aussie has strengthened and the US dollar is weakened. Now when it comes to liquidity and volume going back towards China, we are still at a very initial of the global funds only have about 25% of their holdings exposed to China. I recommend retail investors to have 15% to 20% because of the volatility and the regulatory we are seeing in my conversations with institutional investors like hedge funds that they want to come back into China, but they have not come back yet. 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