Here's What Went Down at the adidas x Zalando 'LIGHTSPEED' Showcase
With theAdizero EVO SLcelebrated for being extremely light, the event tapped into its trademark feature through the overarching theme, 'LIGHTSPEED.' Ahead of the occasion, a CGI-designed invitation, merging high-contrast tones and flashing images, was sent out to guests to set the tone for the showcase. Its distinct sci-fi style was emulated on a grand scale as the industrial Vollgutlager venue was transformed with cascading wall-to-ceiling digital displays.
Specially curated bySetworx BerlinandMarathon Studio, the space featured several laser installations by digital artistLucas Gutierrez. From vibrant laser screens to plunging beams that shone down on the silhouette, his works engulfed guests in contrasting forms of light to create a multi-sensory playground of motion and futuristic design. Alongside this, a light curtain crafted byKsawery Komputeryacted as a visual tapestry throughout the night, flickering between abstract line drawings and the dedicated 'LIGHTSPEED' branding.
Elsewhere, Berlin-based labelHoe_miesenlisted DJsAbibaandMeg10from its community to play a series of genre-blending sets. Positioned front and center, their sonic blends of hip-hop and dancehall to electronic beats complemented the immersive displays, bringing guests to match the speed of light with dance and celebration throughout the night.
Take a look back at the 'LIGHTSPEED' event in Berlin by checking out the recap video above.
The adidas Adizero EVO SL is now available to shop onZalando.
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