
Domino's releases new 'Crispizzaburger' in Japan
It's been a tough time for pizza chains in Japan, with Domino's recently closing a number of its stores due to rising prices, which have impacted the business while also forcing customers to tighten their purse-strings. In order to stay ahead of the competition, the chain now aims to streamline its lunchtime options, reducing its 'solo lunch' menu options from 60 to just 9, and rebranding it as 'DomiLunch', with a brand new product called the 'Crispizzaburger' as the star attraction.
Of the nine available lunch options, six will consist of the existing 'Pizza Bento' items, while the remaining three slots will be taken up by the 'Crispizzaburger' range. Set to become available on 7 July, we were able to get a taste of the new Crispizzaburger before it was released, so we could find out how the crispy burger pizza elements melded together.
Originally sold by Domino's Pizza in Australia, the 'Crispizzaburger'has been adapted for local tastes in Japan, with three flavours to choose from — the classic 'Garlic Bacon Cheese', 'Teriyaki Cheese', and the limited-time 'Double Cheese Beef'. Each variety comes with a side, and is available for takeout from the time of opening until 4 p.m., priced at 790 yen (US$5.47) each.
Reasonably priced for the Japanese lunch market, we can see this becoming a popular item with customers, especially as the folded style is well-suited to one-hand eating.
So what make a 'Crispizzaburger' a 'Crispizzaburger'? Well, it gets its name from the crispy pizza crust, which is topped with ingredients, folded over, sprinkled with parmesan cheese, and baked to form a delicious meal that's part-pizza, part-cheeseburger.
We tried the 'Garlic Bacon Cheese', and when we bit into it, the satisfying crunch of the crispy crust stole the show, creating an exciting mouthfeel that was packed with flavour. The cheese and bacon had a delicious richness that paired well with the thin crust, and the way it was all folded together helped the cheese stay gooey and melty.
Although it was folded, we wouldn't go so far as to say it has a burger-like feel, because the thinness of the crust makes it feel more like a crispy fried sandwich.
Still, with fried sandwiches going viral on social media, Domino's has done well to take pizza into this territory, and we have a feeling it'll find itself a legion of fans when it's released on 7 July.
Those wanting a different type of pizza experience, however, can still seek out the ONE HANDomino's, which is so exclusive it can only be found at one store in all of Japan.
Photos©SoraNews24
● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Yomiuri Shimbun
2 hours ago
- Yomiuri Shimbun
‘We Will Raise Wages': Party Leaders in Japan Appeal to Voters in Campaign Speeches
On the first Sunday of the campaign period for the House of Councillors election, leaders of the ruling and opposition parties gave speeches in various places across Japan, appealing to voters with their proposals to address high prices and other issues. 'We will raise wages and strengthen the Japanese economy. The economy is definitely improving,' said Prime Minister Shigeru Ishiba, president of the ruling Liberal Democratic Party, in Yokohama. He criticized the opposition parties that are proposing consumption tax cuts, asking, 'Where are they going to find the financial resources [for social security]? Can you define such behavior as anything other than irresponsible?' He also expressed concern about his party's election campaign: 'There are serious headwinds.' LDP coalition partner Komeito leader Tetsuo Saito referenced the fiscal 2025 budget in his speech alongside the prime minister in Yokohama to emphasize his party's ability to implement policies. 'When we say we will do something, we will do it,' he said. Yoshihiko Noda, leader of the Constitutional Democratic Party of Japan, spoke about the significance of consumption tax cuts in Chiyoda Ward, Tokyo. 'Japan has the highest inflation rate among developed countries. The crisis is on your dinner table. We will temporarily reduce the consumption tax rate on food from 8% to 0%,' he said. During his speech in Kyoto, Hirofumi Yoshimura, leader of the Japan Innovation Party, said: 'The burden of social insurance premiums is too great. This burden will continue to increase,' and promised to reduce insurance premiums through social security reforms. Tomoko Tamura, the head of the Communist Party of Japan, said in Yokohama; 'I would like to open the way for consumption tax reductions by any means through the power of the joint efforts of the opposition parties.' In Shinagawa Ward, Tokyo, Yuichiro Tamaki, leader of the Democratic Party for the People, called for income tax cuts. 'We will support the working-age population. I want to restore a society where salaries and pensions increase,' he said. 'We want to increase the amount of money we can spend. We want to abolish the consumption tax,' said Reiwa Shinsengumi leader Taro Yamamoto in Saitama City. 'We are calling for 'Japanese people first.' We want to protect the people's livelihood,' said Sohei Kamiya, head of Sanseito, in Saitama City. The party leaders also engaged in a war of words over the Japan-U.S. tariff negotiations on NHK and Fuji TV programs. 'We will not make easy compromises, so it will take time,' Ishiba said. A letter from U.S. President Donald Trump may arrive notifying Japan of tariff rates, but the prime minister insisted, 'We're prepared for any possibility.' Noda said that Ryosei Akazawa, the economic revitalization minister in charge of tariff negotiations with the United States, 'is not functioning' and urged negotiations between the leaders. Mizuho Fukushima, leader of the Social Democratic Party, and Naoki Hyakuta, leader of the Conservative Party of Japan, made television appearances. The election will be held on July 20.


Nikkei Asia
2 hours ago
- Nikkei Asia
ASICS to bring Onitsuka Tiger brand back to US in 2027
ASICS will rename a shoemaking subsidiary and dedicate it to the Onitsuka Tiger brand. (ASICS) MUNEMASA HORIO KOBE, Japan -- Japanese sporting goods maker ASICS plans to bring its luxury brand Onitsuka Tiger back to North America as early as 2027 in light of expanding profits in Asia and Europe, the company announced Monday. ASICS previously operated Onitsuka Tiger stores in the U.S. but closed them in 2023. Currently, North America sales are handled through cross-border e-commerce from Japan.


Nikkei Asia
2 hours ago
- Nikkei Asia
Foxconn EV tie-up could save Nissan's Japan supply chain
A Nissan staffer works on a Leaf electric vehicle at the automaker's Oppama plant in Kanagawa prefecture. © Reuters Nikkei staff writers TOKYO/TAIPEI -- Talks between Nissan Motor and Taiwan's Foxconn on joint use of a Japanese plant for electric-vehicle production could provide a lifeline to Nissan suppliers and help build up an EV supply chain. The proposed collaboration involves Nissan's Oppama plant in the city of Yokosuka, Nikkei reported Saturday.