Why 'brilliant' $10 item with 10,000 five-star reviews is flying off shelves (and it's sold at Woolworths)

Daily Mail​

4 days ago

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An Aussie cult favourite has racked up more than 10,000 five-star reviews around the world - and it's not hard to see why.
One of the top-rated natural deodorants in Australia has unveiled a chic new makeover with the launch of its sleek, limited-edition Midnight range - a collection of four matte black tins featuring the brand's two bestsellers and two new fragrances.
Celebrating its 10-year anniversary, No Pong has long been the go-to for those seeking a natural alternative to combatting body odour.
Available to buy direct online or at Woolworths, the range includes the original, sell-out bicarb-based product, as well as low bicarb and bicarb-free options for sensitive underarms.
The newly unveiled scents are Beach Shackin' Bicarb-Free - a fresh, breezy blend of eucalyptus and lime inspired by post-surf chill sessions, and Midnight Jazz Bicarb-Free, a smooth, smoky and gender-neutral fragrance with earthy depth and subtle sophistication.
They join fan favourites, OG Original and Lime Legend Bicarb-Free, in subtle new matte tins, designed to be a stylish addition to your bathroom vanity or a subtle take-anywhere item to throw in your gym or handbag.
No Pong was founded by Sydney-based couple Melanie McVean and Chris Caley in 2015, with a mission to create a genuinely effective natural deodorant that didn't contain aluminium, parabens, or synthetic fragrances.
The Midnight Range was created in response to customer feedback from those wanting a more minimalist, aesthetic option without compromising on performance.
No Pong Deodorant
No Pong Deodorant boasts a clean ingredient list, and the formula is made in Australia and suitable for all skin types, including those prone to irritation.
$10 Shop
The iconic silver tin is still available across the collection of bestselling deodorants, including Cool Lavender, Spicy Chai and Flower Power.
Clinical tests have shown No Pong reduces body odour for up to 24 hours, without harsh chemicals or artificial fragrances.
The brand boasts a clean ingredient list, and the formula is made in Australia and suitable for all skin types, including those prone to irritation.
The milky sweat produced by apocrine glands - such as those in the armpits - contains proteins and lipids that serve as a feast for bacteria, which in turn produce the compounds responsible for body odour.
'Rather than mask the smell, block pores, or by using synthetic anti-microbial chemicals, No Pong uses all natural ingredients to create a water-resistant environment that smelly armpit bacteria can't survive,' the brand says.
The bicarb-based products use Coconut Oil, Sodium Bicarbonate (Baking Soda), Corn Starch, Beeswax, and a proprietary blend of 100% pure, Australian certified organic essential oils, while the bicarb-free range utilises Magnesium Hydroxide, Diatomaceous Earth in its place.
No Pong is designed to be applied like a moisturiser: a small, pea-sized amount gently massaged into clean, dry skin with a clean fingertip.
'Not only does this keep the formula effective (because you're applying it right where it matters most), it's also a small but intentional way to connect with your body,' the brand explains.
'It's become second nature to us, and many of our customers have shared the same!'
The $9.95 deodorant is applied like a cream: a pea-sized amount is rubbed into clean, dry skin
Along with its 10,000 five star reviews globally, No Pong has an impressive haul of industry awards, winning multiple Clean and Conscious awards and Nourished Life Wellness awards in recent years.
Loyal customers have been enthusiastic in their praise of the products. ' This product is by far the best,' one fan wrote.
'I've been using it for more than six months and wouldn't use anything else. The scents are beautiful, and the non-bicarb option is a game-changer for sensitive skin.'
A customer who previously struggled with body odour was emphatic about the product's efficacy in her review: 'I love No Pong. I used to have to use the horrid '48h protection' deodorants before a friend put me onto No Pong.
'I swapped over during the winter of 2018 and have never looked back. While I was pregnant I swapped to the no bi-carb version after getting a rash from the original version and had zero issues after that.
'Having been a woman who was so ridiculously smelly that I was ashamed to lift my arms up (even with scrubbing my clothes each wash!) I couldn't be more grateful for No Pong.
'I still sweat like the kid out of the Lynx ad when I'm at the gym, but at least I don't smell! And then I don't smell during the day. Bonus, I rarely have to scrub the underarms of my clothing anymore either! Win-win!'
Another shared: 'Love it! My under arms used to stink. Now they don't. Thanks to this brilliant deodorant. You have to stop using anything else and give it a good few weeks for your underarms to detox) and it works a treat. I have used the bi carb and bi carb free formulas and I personally like the bicarbonate free one. It seemed to work better for me. Not sure why. Perfect.'
One customer said reading about the chemicals in traditional deodorants prompted the switch: 'Read some stories about what is actually in deodorants and had to change for the better,' they wrote.
'I bought some small tins to try and love them. The fragrances are fantastic. You've definitely got me sold.'
Retailing at $9.95, No Pong is available to buy direct online and in select Woolworths stores. The brand also offers a discounted monthly subscription for $8.95 a month plus a $1 initial sign up fee.