NBC News' Jacob Soboroff Sets Deal With HarperCollins to Chronicle Los Angeles' Devastating Blazes in ‘Firestorm'
'Firestorm: The Great Los Angeles Fires and America's New Age of Disaster' is set to be published on Jan. 6, 2026, the day before the one-year anniversary of the start of the wind-whipped fires.
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Soboroff inked his deal with Peter Hubbard, senior VP and publisher of the HarperCollins imprint Mariner Books. The pair worked together on Soboroff's 2020 nonfiction best-seller 'Separated: Inside an American Tragedy.' That book, about the Trump administration's family separation policy for migrants, was made into a 2024 documentary helmed by Errol Morris.
'We are honored to be partnering with Jacob again as he embarks on writing a defining account of the devastating 2025 Los Angeles fires, a subject so close to his mind and heart,' Hubbard said. 'Having worked with Jacob on his first book, 'Separated,' I know that every page of 'Firestorm' will evidence his blend of dogged reporting, open-hearted attunement to human stories, and a wide-angle understanding of the complex regional, national and global implications of the L.A. fires.'
Soboroff said he intends to keep the time frame of 'Firestorm' fairly narrow, given the limited time that he has to finish the book. It will focus on the momentous two weeks from the start of the blazes on Jan. 7 until Jan. 24, the day newly inauguarated President Donald Trump visited the Palisades to survey the destruction with California Gov. Gavin Newsom. Soboroff intends to establish a meticulous timeline of what happened and to capture the experiences of survivors, first responders and myriad others whose lives were up-ended by the blazes that left more than 20 people dead and more than 18,000 homes and buildings destroyed.
'It's been a real journalistic endeavor of investigating what went on and a reflection that there will be more of these fires,' Soboroff told Variety. 'It's a book-length examination of what we've experienced as a society and as a country.'
Soboroff noted that his drive to write 'Firestorm' was similar to the process that led him to write 'Separated,' after he saw first-hand how the Trump administration's cruel policy of family separation for migrants was being implemented along the U.S.'s southern border. It was the jolt that inspired Soboroff to dig deep into the policy failures and political fights around immigration policy for decades.
'Family separation was the X-ray vision that allowed us to undersand the immigration system and how broken it was,' Soboroff said. 'The fire has exposed the intersection of disaster and inequality. When an event like this hapens, it makes the problems so concrete. It makes things glaringly obvious.'
Soboroff grew up in the Pacific Palisades area. His brother and other family members were in harm's way when Soboroff headed out of NBC News' L.A. bureau to cover the devastation in an area he knows so well.
'This was in many ways the fire of the future,' he said. 'I felt like I was watching my childhood flash before my eyes. And this book is becoming an examination of what my children's future is going to look like as it relates to these types of disasters.'
Soboroff is repped by CAA.
(Pictured top: NBC News' Jacob Soboroff speaks to an employee of a restaurant destroyed in the Pacific Palisades fire on Jan. 10.)
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