Shopping channel ShopHQ increasing Eden Prairie layoffs to 200 workers
IV Media, LLC, the parent company of home shopping network ShopHQ, has announced the number of layoffs at its Eden Prairie operations will increase to 200 employees.
The company announced in January that it would lay off 121 workers as part of a reduction in operations in the Twin Cities, with a further 7 employees later added to this for a total of 128.
In a WARN mass layoff notice to Minnesota regulators, IV Media confirmed a further 72 employees would be laid off, bringing the total to 200.
The layoffs are expected to take place during a 14-day period beginning on June 16 at the facility at 6740 Shady Oak Road, according to the notice received by the State Rapid Response Team.
The layoffs impact varying positions throughout the company, including assistant buyer, assistant technical designer, assistant textile designer, associate digital marketing specialist, broadcast system development administrator, content producer, controller, design motion graphics senior role, and many more.
IV Media is a subsidiary of Innovation Ventures, the company behind 5-Hour Energy drinks. It bought ShopHQ from previous owner iMedia Brands in 2023, when the latter filed for bankruptcy protection.
Bring Me The News reached out to IV Media and ShopHQ for comment but have not received a response.
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