"Who knew?" campaign casts Walmart in fresh light
Man-of-the-moment Walton Goggins is stepping up as Walmart's new hype man in fresh ads featuring an earworm track from The Who. The company revealed the image campaign featuring the on-trend actor at its annual associates pep rally in Fayetteville on Friday.
"The Tonight Show" host Jimmy Fallon emceed the event.
The big picture: The world's largest retailer, long known as a low-price leader, now also wants to be known for its near-limitless selection and ability to deliver items — fast.
Goggins — known most recently for " The White Lotus," " The Righteous Gemstones" and " Fallout" — made an appearance at the campaign reveal.
"[I may] change my last name to Walton, so I'll be the only Walton Walton here," he joked.
State of play: Goggins is the nonchalant hero-in-the-know throughout one ad showing off some of the half a billion products available through the retail giant. A home sauna? Yes. Bear spray? You bet. Dancing shoes? Of course.
The Who's 1978 rock anthem " Who Are You" plays prominently in the background, and supporting actors declare, "Who knew?"
"Who-knew, who-knew," one sings.
Spanish-language ads will feature comedic actress Stephanie Beatriz.
What they're saying: "The role of this campaign is to really change perceptions that people have of the Walmart they think they know … to a [multichannel] retailer that has a broad assortment and can deliver to you as fast as an hour," chief marketing officer William White told Axios.
The "Who knew?" concept will reach into the world of Reddit with "approved hacks" from Redditors and will get time on TikTok TopView, White said.
Paris Hilton and Russell Westbrook teased the campaign earlier this week with posts featuring the company's yellow shopping bag imprinted with "I knew."
Stunning stat: Through its brick-and-mortar stores, online shopping, and marketplace where third parties sell goods to Walmart customers, the company can sell more than half a billion items.
The rollout follows news this week that the retailer will be expanding its drone delivery operations in five Southern cities.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
11 hours ago
- Yahoo
Sydney Sweeney Teases Euphoria 's Cassie Is "Even Worse" in Season 3
Originally appeared on E! Online Cassie Howard still isn't feeling very euphoric. Sydney Sweeney shared some insight into her character's personal journey on the upcoming third season of Euphoria. And when it comes to where Cassie's mindset stands, the actress didn't mince her words. "Cassie is crazy," Sydney told Jimmy Fallon on the June 5 episode of The Tonight Show, before teasing that in the HBO series' new installment "she's even worse." As for whether Cassie's character arc will include a walk down the aisle, as seen in recently leaked set images? Sydney wasn't willing to explain the meaning behind the pics, which show her wearing a wedding dress while walking down an aisle featuring the intertwined initials, "C" and "N." (Fans have speculated that the initials stand for Cassie and Nate, her character's love interest in season two, played by Jacob Elordi.) "I can't confirm or deny," The White Lotus alum said before joking that the photos, "could be A.I." More from E! Online Kailyn Lowry's Son Isaac Introduces New Name Another Summer House Star Announces Exit Amid Paige DeSorbo's Departure Love Island USA's Yulissa Escobar Breaks Silence After Sudden Exit From Show While Sydney—who confirmed her split from fiancé Jonathan Davino in May following seven years together—remained tight-lipped on the rest of Cassie's season three journey in Euphoria, several details about the upcoming installment have been revealed over the past few months. Warner Bros. Discovery global streaming chief JB Perrette announced at a tech and media conference in December that the show is expected to return in 2026, according to Variety. And in addition to Sydney and Jacob, cast members such as Zendaya, Hunter Schafer, Alexa Demie, Maude Apatow, Eric Dane, Martha Kelly, Chloe Cherry and Colman Domingo will also reprise their roles in season three, which began production in February. Meanwhile, Super Bowl champion Marshawn Lynch, Rosalía and Sharon Stone will make special appearances on the series. "There is little more exciting than going to work with this team of thrilling talent," the Basic Instinct actress said in a statement in February. "From the genius of Sam Levinson to the raw sophistication of this profoundly moving cast and tight crew. I am honored to be Euphoric." Ahead of the anticipated season three premiere of Euphoria, check out which other shows have been renewed... Renewed: The Great American Baking ShowRenewed: Welcome to WrexhamRenewed: HacksRenewed: YellowjacketsRenewed: My Life Wit the Walter BoysRenewed: Million Dollar SecretRenewed: ForeverRenewed: Survival of the ThickestRenewed: The DiplomatRenewed: The Four SeasonsRenewed: Love on the SpectrumRenewed: BridgertonCanceled: Suits LACanceled: FoundRenewed & Moving: House of VillainsRenewed: RivalsRenewed: Below Deck MediterraneanRenewed: Southern HospitalityRenewed: The Real Housewives of Salt Lake CityRenewed: The Real Housewives of PotomacRenewed: Southern HospitalityRenewed: The Real Housewives of Orange CountyRenewed: The Real Housewives of Beverly HillsRenewed: Below Deck Down Under For the latest breaking news updates, click here to download the E! News App
New York Post
12 hours ago
- New York Post
‘Psychotic' Sydney Sweeney admits she's ‘really vicious' on set, feels ‘bad' for her co-stars
Don't let her sweet personality fool you. Sydney Sweeney recently revealed that she is 'kind of psychotic' on set and feels 'bad' for her co-stars while filming certain projects. The 'Euphoria' actress, 27, opened up about her surprising acting process during an appearance on 'The Tonight Show Starring Jimmy Fallon' Thursday night to promote her upcoming Apple TV+ movie, 'Echo Valley.' 8 Sydney Sweeney has revealed that she is 'kind of psychotic' on set and feels 'bad' for her co-stars while filming certain projects. FilmMagic 8 Sweeney opened up about her 'psychotic' acting process during 'The Tonight Show Starring Jimmy Fallon' on Thursday night while promoting her newest movie. NBC 'I, like, jump in and out,' Sweeney revealed after Fallon, 50, asked how she prepares for her roles. 'It's kind of psychotic.' 'Like, you're happy and fun, and then…' the late-night host said, to which Sweeney added, 'And then they say, 'Action!' and then I'm screaming and crying. And then they call, 'Cut!' and I go, 'What's wrong?'' 'Echo Valley,' which hits the popular streamer on Friday, June 13, stars the 'Immaculate' actress as Claire, the troubled daughter of Julianne Moore's character Kate. 8 'I, like, jump in and out,' Sweeney said of her acting process. 'It's kind of psychotic.' NBC But while Sweeney praised Moore, 64, as 'the most incredible human being,' she also admitted that she was 'vicious' when the script called for the two actresses to argue with one another. 'She's so kind and fun, and just amazing to work with,' the 'Anyone But You' starlet said of her co-star. 'I felt so bad,' she added. 'I did. 'Cause I am. I'm vicious. I'm really vicious.' 8 Sweeney praised her 'Echo Valley' co-star, Julianne Moore, as 'the most incredible human being.' Getty Images 8 Moore as Kate and Sweeney as Moore's on-screen daughter Claire in the upcoming Apple TV+ movie 'Echo Valley.' ©Apple TV/Courtesy Everett Collection Elsewhere during her appearance on 'The Tonight Show' this week, Sweeney shared some updates regarding her 'Euphoria' character, Cassie, ahead of the show's upcoming third season. 'Cassie is crazy,' she told Fallon. 'It's the favorite version of her. She's even worse, she's even worse.' Sweeney also teased the series of behind-the-scenes photos that were allegedly leaked from the set of 'Euphoria' Season 3 back in April. 8 'I felt so bad,' Sweeney said. 'I did. 'Cause I am. I'm vicious. I'm really vicious.' NBC The pics showed the actress' character walking down the aisle in a wedding dress, and Sweeney stayed hush-hush regarding whether the photos were real or fake. 'I can't confirm or deny,' she said. 'That could be AI!' 'No, it can't,' Fallon fired back. 'Nice try!' One subject Sweeney did not discuss during her appearance on 'The Tonight Show' on Thursday was her recent split from fiancé Jonathan Davino. 8 Sweeney also opened up about Season 3 of 'Euphoria' during her appearance on 'The Tonight Show' Thursday night. NBC Although the pair got engaged in 2022, the 'Madame Web' actress reportedly broke things off in March. She then broke her silence on the split for the first time during an interview with The Times published on May 31. 'No,' Sweeney said when asked if she was currently planning her wedding. 'Yes,' she added when asked whether she is single. 8 Sweeney at the 'Echo Valley' premiere in NYC on June 4. Getty Images 'I'm learning a lot about myself,' Sweeney continued at the time. 'Spending more time with my friends. And I'm loving it.' The actress' remarks came after an insider told People in March that the former couple's relationship had been 'rocky for a long time' and Sweeney 'didn't feel right' about tying the knot with the 41-year-old businessman and film producer. 'She's exactly where she wants to be,' the source told the outlet. 'Most people would feel overwhelmed by her working schedule this year, but not Syd.' 'She's all about working right now and very excited about all her projects,' they added. 'This is what she wants to focus on right now.'
Yahoo
15 hours ago
- Yahoo
Lisa Kudrow Reveals Why She Might 'Avoid' Joining 'The White Lotus' Season 4
Lisa Kudrow revealed that she would love to work with Mike White during a conversation with Parker Posey for Variety's Actors on Actors series When Posey said Kudrow should join season 4 of The White Lotus, the Friends alum expressed hesitation for taking on a role that is "too dark" Kudrow also revealed that she might not be White's "cup of tea," but joked that she'd let Posey know if she was offered a partLisa Kudrow might've just landed her next role. The Friends alum, 61, sat down with Parker Posey for the June 6 episode of Variety's Actors on Actors series, where they reflected on their careers and opened up about recent projects. As they talked about Posey's fan-favorite role on season 3 of The White Lotus, she questioned if Kudrow would join the next installment of the iconic series. 'Work with Mike White?' Kudrow replied, naming the show's creator. 'Yes. That's a quick answer. I love Mike White.' Although her interactions with White have been limited to hanging out with him at a party, Kudrow revealed that she is also a big fan of his work. 'Brad's Status was my favorite movie of that year,' she said of the 2017 comedy, which White wrote, directed and acted in. 'I emailed him to let him know because I had to. It was so good, I had to, and I don't do that a lot.' 'Lisa, you should be in season 4 [of The White Lotus],' Posey, 56, chimed in. 'You need to be a part.' Gushing over her character Victoria Ratliff, a wealthy North Carolina wife and mother of three who is unaware that her husband's business is under investigation during their vacation in Thailand, added that Kudrow needs to experience the power of the show's writers as they uncover 'the complexity of people.' 'Well, we'll see,' Kudrow joked. 'I'm not asked, but I'll have to let you know.' When Posey highlighted White's unpredictable storylines, the No Good Deed star admitted that she 'might not be his cup of tea.' 'Which is allowed to happen,' she noted. 'But no, I'm a huge Mike White fan.' 'I know you're his cup of tea,' Posey interjected. 'I'm going to text him after this to ensure that you know that you are!' Still, Kudrow had some hesitation about how she would fit into the series. 'I do get nervous about inhabiting things that are too dark,' she confessed. 'I try to avoid that.' Variety confirmed that The White Lotus has been renewed for a fourth season in January 2025, a month before the premiere of season 3, which broke records with 6.2 million viewers tuning in for the finale in April. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. The White Lotus is currently streaming on Max. Read the original article on People
