Brunchfest is back now with a Harajuku themed activity
This highly anticipated brunch celebration will take place on Sunday, March 23, at the Ho'okupu Center, bringing together Hawai'i's top breakfast and brunch destinations.
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'We're excited to have First Hawaiian Bank and Mastercard as our partners again to elevate our local chefs and restaurants through the Hale 'Aina Series, kicking off with the popular BrunchFest,' said Donna Kodama-Yee, publisher of HONOLULU Magazine. 'The Hale 'Aina series is all about honoring our restaurant industry and showcasing what makes island dining one-of-a-kind.'
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This year's BrunchFest embraces a vibrant 'Harajuku' theme, offering attendees a relaxed Sunday Funday atmosphere with delicious sweet and savory bites, bottomless Bloody Marys and mimosas, live entertainment, and more.
Participating restaurants include Egghead Cafe serving Taiwanese green onion pancakes; Hoku's at the Kāhala, offering their signature thin pancake; Over Easy; and many other beloved local establishments.
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BrunchFest kicks off a series of culinary events, which will continue with the popular Rosé Soirée in May and culminate with the First Hawaiian Bank and Mastercard Hale 'Aina Gala in September.
'This partnership with HONOLULU Magazine provides First Hawaiian Bank debit and credit cardholders a fantastic opportunity to get exclusive early access and discounts to premier culinary experiences like BrunchFest that feature Hale 'Aina Award-winning chefs,' said Raoul Magana, Senior Vice President & Division Manager, Consumer Products Division of First Hawaiian Bank.
BrunchFest tickets are available at hnltix.com, and First Hawaiian Bank credit and debit Mastercard holders can enjoy a 20 percent discount on full-priced tickets when using their First Hawaiian Bank debit or credit cards.
Check out more news from around Hawaii
For more than 40 years, the Hale 'Aina Awards has been the premier dining award in Hawai'i, and the new Hale 'Aina Series represents an exciting evolution of this beloved tradition.
More information on BrunchFest and the entire Hale 'Aina Series can be found HERE.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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