logo
Netflix MENA streams fantasy comedy film ‘Barbie'

Netflix MENA streams fantasy comedy film ‘Barbie'

Broadcast Pro25-05-2025

The film made Greta Gerwig the first solo director to surpass the $1bn mark.
Netflix MENA has released Barbie, a fantasy comedy film directed by actress and filmmaker Greta Gerwig from a screenplay she wrote with Noah Baumbach.
Based on the Barbie fashion dolls by Mattel, the film is the first live-action Barbie film after many computer-animated direct-to-video and streaming television films.
The film stars Margot Robbie and Ryan Gosling as Barbie and Ken, respectively, alongside an ensemble supporting cast that includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.
The film was announced in September 2009 by Universal Pictures with Laurence Mark producing, but development began in April 2014, when Sony Pictures acquired its film rights.
The movie follows Barbie and Ken who are having the time of their lives in the seemingly perfect (and very pink) world of Barbie Land. Temptation arrives when they are offered the chance to see the real world, where they soon discover the perils of living among humans.
Drawing inspiration from Mattel's iconic Barbie fashion dolls, this film stands as the inaugural live-action adaptation in the Barbie franchise, diverging from the series of computer-animated, direct-to-video, and streaming television releases.
The film grossed $1.446 billion and achieved several milestones, including the highest-grossing film of 2023 and the 14th highest-grossing film of all time at the time of its release.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Mattel's Hot Wheels reveals strategy behind B-Hype brand collab in Dubai
Mattel's Hot Wheels reveals strategy behind B-Hype brand collab in Dubai

Campaign ME

time2 days ago

  • Campaign ME

Mattel's Hot Wheels reveals strategy behind B-Hype brand collab in Dubai

Toy manufacturer Mattel's Hot Wheels, which is one of the world's best-selling toys and a globally recognised brand, has revealed details of the strategy behind its brand collaboration with Dubai-based streetwear brand B-Hype. The brands collaborated to create a collection, which aims to connect with a new generation of fans through fashion, storytelling and locally resonant experiences. The collaboration was launched through an event at the B-Hype flagship store in Dubai Mall, attended by local influencers and organically amplified across B-Hype's social channels. The broader conversation was driven organically through the community, fueled by audience excitement and built on cultural relevance. The corresponding campaign to showcase the collaboration and the collection was developed jointly by internal teams at Mattel and B-Hype, with creative direction and execution managed in close alignment. The brands also partnered with a local production house to support the Dubai launch, ensuring the experience stayed true to both brands' identity and audience. 'The intention was to localise this approach and collaborate with a brand that already holds cultural capital and community trust in the Middle East.' View this post on Instagram A post shared by B Hype (@bhype_dxb) In conversation with Campaign Middle East, Ruth Henriquez, Head of Licensing, Publishing, and LBE – Mattel EMEA, said, 'Mattel is a global powerhouse of brands, from Barbie, Hot Wheels, and UNO to a wide portfolio of other leading IPs. Today, these brands are no longer seen solely as toy lines. The mission at Mattel is simple, every brand should evolve into a full-fledged franchise that extends across fashion, entertainment, gaming, digital collectibles and lifestyle experiences.' Henriquez added, 'This collaboration with B-Hype reflects that mission. Hot Wheels is not just a childhood favourite; it's a brand that continues to connect with adult fans and creative communities around the world. By partnering such a style-led local brand in the Middle East, we've created a new way for fans to express that connection and for Hot Wheels to show up in a way that's culturally relevant.' The timing couldn't be more relevant. The fashion and luxury market in the Middle East is booming, with the UAE's apparel sector projected to grow at a compound annual growth rate (CAGR) of 5 per cent between 2024 and 2030. As the region becomes a global hub for culture-led fashion, brands are leaning into hyper-local partnerships to deepen relevance and engagement 'B-Hype already resonates with youth audiences in the Middle East – not through mass advertising, but through its distinct voice, aesthetic and deep understanding of its community. By partnering with a brand that already 'speaks the language' of its audience, Hot Wheels was able to enter a cultural space with credibility.' 'Our goal is to bring Hot Wheel's iconic design language and brand energy into lifestyle spaces around the world. With B-Hype, the intention was to localise this approach and collaborate with a brand that already holds cultural capital and community trust in the Middle East. As a homegrown streetwear label, B-Hype has built a strong following by staying true to its identity and values,' Henriquez said. The collaboration wasn't positioned as a traditional campaign — instead, it was marketed as a cultural drop powered by community storytelling. Both brands have loyal fan bases, and this partnership aimed to bring them together in an authentic way that kept those fans at the centre. View this post on Instagram A post shared by B Hype (@bhype_dxb) Henriquez explained, 'Our approach has always been about building cultural relevance in a way that felt organic, local, and true to both brands. B-Hype already resonates with youth audiences in the Middle East – not through mass advertising, but through its distinct voice, aesthetic and deep understanding of its community. By partnering with a brand that already 'speaks the language' of its audience, Hot Wheels was able to enter a cultural space with credibility.' She added, 'This mirrors our overall franchise strategy: showing up in the right places, with the right partners and joining with the community to take the story forward. Instead of traditional above-the-line (ATL) or paid media, we leaned into storytelling, word of mouth and cultural belonging – the kind of relevance you cannot buy, only earn.' The collaboration was created for the Middle East region, with a particular focus on the UAE. However, B-Hype's e-commerce platform supports global shipping, and the brands also expect interest from international fans due to the brand equity of both partners. This is a limited-edition, one-time drop launched in May 2025. Content and conversation will continue to roll out across digital channels in the weeks following the launch, driven by community engagement and social media relevance.

8 lovely things to do in Dubai this week: May 26 to 29
8 lovely things to do in Dubai this week: May 26 to 29

What's On

time26-05-2025

  • What's On

8 lovely things to do in Dubai this week: May 26 to 29

Things to do in Dubai this week: sorted… Looking for some things to do in Dubai this week? There's plenty, from an afternoon tea to a delicious business lunch, a beauty meets wellness event and more… Here are 8 fun things to do in Dubai this week Monday, May 26 Beauty meets wellness YSL Beauty is hosting a pop-up for just three-days this week at Seven Wellness. Expect wellness classes, wellness shots, and gift bags for all attendees. You can also visit sample and hydrating stations and more. When: May 26 to 28 Location: Seven Wellness, Al Quoz Contact: 04 232 3737 @sevenwellness Miami magic The 305 promises feel-good day-cay vibes whether it's for a weekend pool day or a long weekday lunch. Alongside a small indoor restaurant, there's ample tables on the terrace for dining with your toes in the sand, plus a lounger-lined swimming pool, and a private stretch of sand with a collection of day beds. Nestled between palm trees, the oh-so-Instagrammable beach club is an ode to the Magic City, adorned in bubblegum shades of pink and green that gives it that blockbuster Barbie feel. Pool passes are fully redeemable on Monday to Thursday, priced at Dhs200, while Friday to Sunday rates are Dhs250, of which you get 50 per cent back. Offer: Mon to Thurs Dhs200 (fully redeemable) , Fri to Sun Dhs250 (50 per cent back) When: Daily, 9am to midnight Location: The 305 Dubai, Palm West Beach Contact: 050 735 9177 @305dubai Tuesday, May 27 Find me at 25 Jump Street One of the region's most celebrated Oriental dining and nightlife destinations, Antika has a new home: 25 Jump Street, right next to 25hours Hotel. Expect the same high-energy vibes and enjoy the modern Arabic cuisine meets electric live entertainment experience. The entertainment lineup includes live vocalists, dancers and a dynamic DJ set that carry the energy late into the night. Pair the night with delicious dishes from Chef Louay Noureldine's Levantine menu and inventive cocktails that spotlight regional ingredients. When: Tuesday to Sunday, 9pm to 3am Location: 25hours Hotel Dubai – 25 Jump Street, One Central Contact: 050 735 9177 @antikabar Let's get down to business Head to Downtown Dubai with colleagues or your business partners for a lunch at Fouquet 's Dubai. The three-course French experience is priced at Dhs130 and includes the soup of the day, a thoughtfully crafted starter, and a main course. Highlights include citrus prawn ceviche, wagyu beef sirloin, and pan-fried sea bass. Enhance your experience with side dishes, dessert, and wine. Offer: Dhs130 for a three-course lunch When: Tuesday to Sunday, 12pm to 3pm Location: Downtown Dubai Contact: 04 524 5301 @ Wednesday, May 28 Open Sesame Love an afternoon tea? Experience the quintessential British tradition with an Arabic twist at Open Sesame at Hotel Indigo Dubai Downtown. The Neighborhood Arabic Tea Experience includes nostalgic flavors from camel milk rose ganache to labneh-cucumber sandwiches and beyond. It's just Dhs250 for two people. To make an experience out of it, pair it with a guided art tour for Dhs350. Offer: Dhs250 for two with afternoon tea, Dhs350 afternoon tea for two and art tour When: daily 1pm to 5pm Location: Hotel Indigo Dubai Downtown Contact: 056 422 7120. @opensesamedubai Pasta and wine Make plans with loved ones to dine at Jones the Grocer with a pasta dish of your choice and two glasses of house wine for just Dhs99. The deal runs from 6pm every Wednesday at JBR at Delta Hotels by Marriott. Offer: Dhs99 pasta and wine (two glasses) When: every Wednesday from 6pm Location: Jones the Grocer at Delta Hotels by Marriott Contact: 04 439 8883 Thursday, May 29 STOMP at Dubai Opera Did you know that there are over 1,500 musical instruments in the world? But you won't have these at this beat-driven performance when it STOMPs its way to Dubai this week. STOMP is a high-energy performance that has managed to captivate audiences worldwide by using everyday sounds to create an electrifying, percussion-driven experience. There's no storyline – just pure energy. Tickets start from Dhs290. You can purchase your tickets here. Ticket cost: From Dhs290 When: May 29 to 31 Location: Dubai Opera Contact: 04 440 8888 Italian and a show Ladies, here's what your Thursday is going to look like. Your night starts at 7pm at Papas with free flowing drinks and authentic Italian dishes (two courses) such as truffle and mushroom pizza, cheese and pepper Tuscan pasta, and dessert, all paired with a curated beverage menu. After, make your way to The Showhouse for the Vegas Calling show and two drinks at the bar from 8.45pm. Offer: Dhs325 ladies (free-flowing drinks), Dhs350 gents (three beverages) Timings: Thursdays from 7pm Location: Papas and The Showhouse Contact: 04 423 8321 @papasdubai @showhousedubai Images: Supplied > Sign up for FREE to get exclusive updates that you are interested in

Netflix MENA streams fantasy comedy film ‘Barbie'
Netflix MENA streams fantasy comedy film ‘Barbie'

Broadcast Pro

time25-05-2025

  • Broadcast Pro

Netflix MENA streams fantasy comedy film ‘Barbie'

The film made Greta Gerwig the first solo director to surpass the $1bn mark. Netflix MENA has released Barbie, a fantasy comedy film directed by actress and filmmaker Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the Barbie fashion dolls by Mattel, the film is the first live-action Barbie film after many computer-animated direct-to-video and streaming television films. The film stars Margot Robbie and Ryan Gosling as Barbie and Ken, respectively, alongside an ensemble supporting cast that includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film was announced in September 2009 by Universal Pictures with Laurence Mark producing, but development began in April 2014, when Sony Pictures acquired its film rights. The movie follows Barbie and Ken who are having the time of their lives in the seemingly perfect (and very pink) world of Barbie Land. Temptation arrives when they are offered the chance to see the real world, where they soon discover the perils of living among humans. Drawing inspiration from Mattel's iconic Barbie fashion dolls, this film stands as the inaugural live-action adaptation in the Barbie franchise, diverging from the series of computer-animated, direct-to-video, and streaming television releases. The film grossed $1.446 billion and achieved several milestones, including the highest-grossing film of 2023 and the 14th highest-grossing film of all time at the time of its release.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store