Premier League forms five-year AI partnership with Microsoft
Audiences and fans will be able to learn about Premier League clubs, players, matches through an AI companion powered by Microsoft's Copilot which can pull information from over 30 seasons of stats, 300,000 articles and 9,000 videos, they said.
AI has strongly resonated with sports leagues and sports entertainment companies as they look to streamline the vast troves of data to attract larger audiences and drive engagement.
Spain's LaLiga soccer league, which features clubs such as Real Madrid and FC Barcelona, also uses AI in match analysis and media production while clubs roll out AI-driven experiences to engage more fans.
The Premier League, England's top soccer league, is also migrating its core digital infrastructure to Microsoft Azure to allow for easier AI integration and create a unified platform for the league.
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Independent Singapore
10 minutes ago
- Independent Singapore
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an hour ago
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But Prof Leitzinger called for empathy for students, saying they can get confused when the use of AI is being encouraged by universities in some classes but is banned in others. The usefulness of new AI tools is sometimes compared to the introduction of calculators, which required educators to change their ways. But Prof Leitzinger worried that students do not need to know anything about a subject before pasting their essay question into ChatGPT, skipping several important steps in the process of learning. A student at a British university in his early 20s who wanted to remain anonymous told AFP he found ChatGPT was a useful tool for compiling lecture notes, searching the internet and generating ideas. 'I think that using ChatGPT to write your work for you is not right because it's not what you're supposed to be at university for,' he said. The problem goes beyond high school and university students. 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CNA
4 hours ago
- CNA
Westwood, Herbert book British Open spots
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