2025 Research on the Beauty and Personal Care Market in Canada: Consumers Blend Premium Products with Cost-Saving Strategies
Dublin, June 17, 2025 (GLOBE NEWSWIRE) -- The "Beauty and Personal Care in Canada" report has been added to ResearchAndMarkets.com's offering.In 2024, beauty and personal care in Canada recorded an increase in current value growth. However, consumers were navigating the higher cost of living, with many focusing on obtaining the best value for money. As a result, many consumers adopted a thoughtful approach to their purchases, combining premium options with cost-saving strategies, actively looking for promotions and discounts, while some trading down to less expensive alternatives.This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Key Topics CoveredEXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
MASS BEAUTY AND PERSONAL CARE IN CANADA2024 DEVELOPMENTS
Affordability and alignment with rising trends supports growth of mass products in 2024
Procter & Gamble Co improves its lead offering trusted and affordable products
Mass brands offer clean beauty and sustainability, enhancing appeal in 2024
PROSPECTS AND OPPORTUNITIES
The expanding Canadian population and ongoing affordability will drive growth
Mass bath and shower is set to be challenged by premium products, as consumers invest in added-benefits
Multifunctional products are set to shape innovation as consumer seek added-benefits
PREMIUM BEAUTY AND PERSONAL CARE IN CANADA2024 DEVELOPMENTS
Premium skin care remains resilient, as premium fragrances boost value growth
L'Oreal Canada boosts its share through its offering of dermocosmetics brands
High-quality, self-care and ethical positions support sales of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Premium products will be viewed as affordable luxuries, driving growth over the forecast period
Sustainability will be increasingly sought after by Canadian consumers
Advanced formulations, versatility and luxury are set to boost retail value growth
BABY AND CHILD-SPECIFIC PRODUCTS IN CANADA2024 DEVELOPMENTS
Health features and gentle ingredients drive innovation in baby and child-specific products
Procter & Gamble Co retains its lead, improving its share through well-established brands
Hypermarkets leads sales and improves its share as consumers appreciate a wide variety at affordable prices
PROSPECTS AND OPPORTUNITIES
Growth is set to accelerate throughout the forecast period as disposable incomes increase
Sustainable ingredients and packaging will be the focus of product innovations
Natural ingredients and products that address specific dermatological needs will become more common
BATH AND SHOWER IN CANADA2024 DEVELOPMENTS
Skin care properties and multifunctionality drives sales in bath and shower
Procter & Gamble Co improves its lead offering well-established, affordable brands
Retail e-commerce improves its share as retailers invest in omnichannel strategies
PROSPECTS AND OPPORTUNITIES
Population growth and rising disposable incomes are set to support forecast sales
Innovations are set to focus on sustainability, with brands offering refill options
Social advocacy and brand authenticity are key to engage consumers
COLOUR COSMETICS IN CANADA2024 DEVELOPMENTS
Sun care and skin care ingredients are increasingly infused in colour cosmetics, supporting value growth
Leader L'Oreal Canada losses share within a highly competitive market
Beauty specialists lead distribution however share falls as competition from retail e-commerce rises
PROSPECTS AND OPPORTUNITIES
Eye make-up and multifunctional properties are forecast to drive positive growth
Innovation from premium players will focus on high-quality and multifunctionality
Diversification into holistic wellbeing could support growth over the forecast period
DEODORANTS IN CANADA2024 DEVELOPMENTS
The shift towards natural ingredients supports innovation and boosts value growth
Unilever Canada improves its lead through its Dove and Dove Men+Care brands
Pharmacies lead distribution, offering an extensive range of deodorants
PROSPECTS AND OPPORTUNITIES
Innovations will focus on formulas free-from ingredients perceived to be harmful
Brands are expected to increasingly invest in sustainable packaging solutions
Innovation is set to focus on both skin care benefits and heightened efficacy
DEPILATORIES IN CANADA2024 DEVELOPMENTS
Depilatories record a value decline as consumers look to save costs during 2024
Procter & Gamble retains its lead while Parissa Labs benefits from a migration away from salon treatments
Pharmacies lead distribution although share is lost to affordable goods from supermarkets
PROSPECTS AND OPPORTUNITIES
Rising efficacy, population growth and improved economic conditions are set to support growth
Sustainability and ethical sourcing are set to be key in consumer purchasing decisions
Innovation will focus on high-end performance and added skin care benefits to drive value
FRAGRANCES IN CANADA2024 DEVELOPMENTS
Fragrances in Canada are increasingly being viewed as wellness products
Leaders Coty (Canada) and Chanel improve their share as consumers invest in premium options
Beauty specialists lead sales, however, share is lost to pharmacies
PROSPECTS AND OPPORTUNITIES
Population growth and a preference for premium options is set to drive value growth in fragrances
Brands will increasingly introduce refillable fragrance formats to align with consumer demands
New players are expected to enter fragrances across the forecast period
HAIR CARE IN CANADA2024 DEVELOPMENTS
Value growth in hair care is driven by natural, organic and skin care ingredients
Multination players improve their leads, offering quality and affordable hair care
Pharmacies improve its share as retailers increase their hair care portfolios
PROSPECTS AND OPPORTUNITIES
Positive value growth is set to be driven by skin care ingredients and higher-quality products
Sustainability and ingredient transparency will be increasingly important in Canadian hair care
Scalp care and treatments are expected to be the focus of hair care innovations
MEN'S GROOMING IN CANADA2024 DEVELOPMENTS
Growth in men's grooming is driven by premiumisation and social media activations
Second-placed Unilever Canada Inc records the strongest uplift in share
Retail e-commerce captures sales from pharmacies, offering additional benefits and services
PROSPECTS AND OPPORTUNITIES
A migration towards premium grooming products is set to support value growth
Innovation is set to focus on sustainability and refill options in men's grooming
Premium hair care products are expected to focus on scalp health
ORAL CARE IN CANADA2024 DEVELOPMENTS
Growth is driven by rising demand for natural products and technological innovation
Multinationals retain the lead, offering well-established and trusted brands
Pharmacies and retail e-commerce increase their share in oral care
PROSPECTS AND OPPORTUNITIES
Enhanced functionality and smart technology is set to drive growth across the forecast period
Ingredient innovation and advanced formulations are expected to shape launches
There is set to be a stronger focus on sustainable packaging and natural ingredients
SKIN CARE IN CANADA2024 DEVELOPMENTS
Natural and organic skin care products drive value growth in 2024
L'Oreal Canada improves its lead, with growth driven by its dermocosmetics brands
Pharmacies retain its lead while beauty specialists have a challenging year
PROSPECTS AND OPPORTUNITIES
Demand for dermocosmetic solutions and multi-functional products is set to drive growth
Sustainable ingredients and packaging will be a core trend across the forecast period
Natural, high-performance ingredients will be the focus of product innovation
SUN CARE IN CANADA2024 DEVELOPMENTS
Sun protection drives sales while self-tanners face challenges due rising price sensitivity
L'Oreal Canada retains its lead, improving its share through sales of La Roche-Posay
A broadening product ranges continues to drive footfall to pharmacies
PROSPECTS AND OPPORTUNITIES
Climate change and a demand for self-tanning products will drive forecast growth
Mineral-based sun protection is set to gain ground as some consumers seek gentle formulas
Brands will incorporate skin care benefits to boost value and drive sales
For more information about this report visit https://www.researchandmarkets.com/r/m7c5s5
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