YouTube pilots vernacular thumbnails to complement dubbing tools
YouTube
is introducing a new feature that can help creators expand their global reach by tailoring their thumbnails for international audiences, according to a Business Insider report. According to a company spokesperson, the platform will soon allow select creators to upload different thumbnails for each dubbed version of their videos, enhancing the ability to localise content based on the viewer's language.
The feature is expected to roll out in the coming days and will initially be available only to creators who already have access to YouTube's
multi-language audio dubbing
tools. YouTube has been gradually expanding these tools, which use AI to enable creators to dub their videos into other languages. The platform began testing this technology with a limited group of creators as early as 2023.
'We're always testing more ways for creators to reach new audiences,' the spokesperson told Business Insider. 'In this case, a handful of creators are able to localise their thumbnails for videos with multiple language audio tracks.'
This new capability builds on YouTube's broader strategy to break language barriers and maximise content visibility worldwide. The platform has seen growing interest in dubbing among major content creators, including global YouTube star
MrBeast
, who has publicly embraced
AI-powered dubbing
as a tool to reach millions of non-English speaking viewers.
By allowing localised thumbnails, YouTube not only ensures that video titles and audio match a viewer's language preferences, but also makes the visual experience more culturally relevant—potentially increasing click-through rates and engagement in diverse regions.
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This feature reflects YouTube's ongoing investment in global creator tools, further positioning the platform as a leader in cross-language content distribution.
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