GWM celebrates 27 years in Middle East with key milestones
To celebrate its 27-year presence in the Middle East, GWM organized three major events in Saudi Arabia: GWM DAY at the Jeddah International Motor Show, GWM Partner Day for the Regional Dealer Conference, and GWM Family Day for the opening of its flagship store in Riyadh.
The events highlighted GWM's strategic position in the region and its commitment to technological innovation, cooperation, and brand development.
GWM has been working with users and partners in the Middle East to build a promising future through diverse strategies and strong products.
On Oct. 29, GWM made a stunning appearance at the Jeddah International Motor Show.
In front of media, dealer partners, and over 200 guests, GWM's International President, Parker, launched the Home Care plan, highlighting GWM's commitment to treating the Middle East as home and prioritizing care and service for local users.
The flagship models — the GWM Tank 700 and the all new HAVAL H9 — gained attention, underscoring GWM's leadership in the off-road market.
Also, GWM set up an outdoor area for rugged off-roading and family outings, drawing many eager spectators and families.
At the Jeddah motor show, GWM held the Middle East and Africa regional Dealer Conference, attracting over 80 partners from the region.
Dealers engaged in in-depth discussions with GWM management about the brand's future development strategy and the importance of parts support and service operations in enhancing market share and brand reputation.
The following day, dealer representatives visited a 11,000-square-meter warehouse in southern Jeddah to learn more about the parts policies.
The warehouse ensures quick repairs and efficient after-sales service while serving as a key pillar of GWM's localized operations, reflecting its strong commitment to users.
Meanwhile, on Oct. 31, 2024, GWM held a grand opening ceremony for its flagship store in Riyadh, covering 6,000 square meters.
This store is GWM's largest in the Middle East and serves as a platform for deep interaction between the brand and its users.
GWM hosted the GWM Family Day at the flagship store, uniting users and guests to share their experiences with the brand.
Influencers from automotive, photography, and outdoor fields shared their journeys with GWM vehicles.
They also engaged users in an interactive quiz about the brand, strengthening the emotional connection with customers.
This event enhanced brand recognition and a sense of belonging, creating unforgettable experiences for users and fans.
Under the slogan "Go with Middle East, Go with More," GWM is building a stronger brand ecosystem.
The Jeddah motor show showcased GWM's robust products, the Dealer Conference advanced regional cooperation, and the opening of the Riyadh flagship store elevated the co-creation experience with users.
GWM looks forward to exploring new possibilities with Middle Eastern customers and sharing exciting journeys together.
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