SBA organises a specialised executive publishing programme
The programme is being held in collaboration with New York University (NYU) and the American University of Sharjah (AUS).
First time outside the US
Mansour Al Hassani stated that, in implementation of the directives of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Book Authority, the Authority has launched Sharjah Executive Publishing Programme, which is being held for the first time outside the United States and targets executive directors and publishing house owners.
Speaking exclusively to Sharjah 24, Al Hassani explained that the programme, held in cooperation with NYU and AUS, has seen the participation of 50 executive directors and publishing house owners from 16 countries.
Latest trends in content development
The General Coordinator of Professional Conferences at SIBF noted that the programme addressed numerous topics related to publishing and distribution, including the latest trends in content development, marketing strategies, and the use of artificial intelligence in the publishing industry.
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