Optimizely Unveils GEO-Ready CMS for AI Search Visibility

Martechvibe

7 days ago

To ensure brands get visibility while navigating a dual-audience world, Optimizely's CMS will include new capabilities across three areas: page optimisation, site-wide optimisation, and GEO analytics.
Optimizely , the digital experience platform (DXP) provider, has introduced the latest innovations to its CMS with new features designed to help increase discovery in the AI era. As AI redefines how people search and discover content, Optimizely is helping brands solve a problem they didn't know they had: invisibility.
Its newly enhanced CMS turns websites from content warehouses into visibility engines, built for discovery in the age of AI.
Online behaviour is fundamentally shifting, with website traffic predicted to drop 25% by 2026 as generative AI tools like ChatGPT, Perplexity, and Gemini are increasingly used as a search engine.
This shift has accelerated the need for Generative Engine Optimisation (GEO), a new approach to structuring content so it can be surfaced, summarised, and selected by AI agents. To compete in this model, content must be trustworthy, machine-readable, and strategically structured.
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'Your website isn't broken—it's just invisible,' said Shafqat Islam, President of Optimizely. 'The entire business of model of the web is being upended, and how marketers generate demand or sell products is being transformed.'
'Marketers need to make sure their websites serves two audiences – humans who demand speed and clarity, and machines that extract and summarise the content. If your CMS isn't structured for AI discoverability, your content won't be found.'
'With the combination of our new CMS features and power of Optimizely Opal, we help brands move faster, create content smarter, and scale for a world where machines, not just people, are consuming your content.'
To ensure brands get visibility while navigating a dual-audience world, Optimizely's CMS will include new capabilities across three areas: page optimisation, site-wide optimisation, and GEO analytics.
To be surfaced in AI summaries, content must be well-structured, trustworthy, and machine-readable—down to each page. Optimizely supports better page optimisation with: Q&A Field Generation – Auto-generates question-and-answer pairs based on page content.
GEO-specific Metadata – Populates titles, descriptions, and EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) elements for generative engines.
Markdown Summary Generation – Injects page-level summaries for improved AI scanning and indexing.
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AI agents don't browse—they scan. A top-down site structure ensures content gets indexed, summarised, and surfaced. Optimizely simplifies site-wide optimisation with: llms.txt Auto-Generation – Automatically signals which pages should be indexed by LLMs and bots.
GEO Topic Templates – Generates topic-specific pages designed to rank in AI-generated summaries.
Bulk Metadata Population – Applies GEO metadata in bulk, including to existing content.
AI agents are reading and referencing content, often without triggering a click. Optimizely brings visibility into this layer with: GEO Health Index – Scores page against AEO and GEO best practices.
Crawl-to-refer Ratio – Measures how often AI bots crawl a brand's site vs. refer to your site.
Crawl Rate by Model – Shows which LLMs are hitting a brand's site most frequently.
As AI decides what gets seen before a click ever happens, content that isn't structured for machines won't make the cut. With Optimizely, marketers can now stay visible in a world where discovery starts with AI.
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The Martechvibe team works with a staff of in-house writers and industry experts.
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Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform.
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Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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