We know time in nature fixes our brains. Here's why.
I hiked the Appalachian Trail last week.
I hasten to add, for those who remember a certain former governor of South Carolina, that this is not a euphemism. My brother and I really were hiking the trail through Shenandoah National Park, albeit rather slowly and covered in moleskin and kvetching constantly about an expanding catalogue of muscle and joint pains.
As we lumbered toward Brown's Gap one day, we heard a commotion behind us, and three men approached us at a speed suggesting they were being chased by a bear. It turned out to be extreme trail runner John Kelly and his escorts. Kelly is attempting to break the record for the fastest traversing of the 2,200-mile trail by doing it in less than 40 days — which requires him to complete between 55 and 60 miles per day, every day.
I called out some encouragement to Kelly as he blew past us.
'Enjoy your hike,' he replied.
I was enjoying my hike. But was he? Kelly is running more than two marathons each day and climbing the equivalent of Mount Everest nearly every other day as he runs from Georgia to Maine, enduring rain and hail and stealing a few hours of sleep here and there in the back of an SUV that his crew drives to rendezvous points.
True, he's achieving a superhuman feat, and possibly a world record. But I seriously doubt he's feeling the sense of awe that I felt walking that same path.
Kelly had no time to pause and gape at the mountain laurels in full bloom, which turned the path into a colonnade of pale, pink blossoms that gave the illusion of a June snowfall. He had no time to stop and listen to the flutelike call of the wood thrush, or of the otherworldly veery, which sings descending trills as if through a metal pipe. He didn't have the luxury of pausing to smile at the wobbly fawns following their mothers, or to laugh at the wild turkeys breaking awkwardly into a run when they saw us.
I wandered happily along the trail last week spotting the colors of the forest in spring: the red columbine, the lavender wild geranium, the lacy maple-leaf viburnum, the tiny daisies of the Philadelphia fleabane, the ubiquitous white petals of the blackberry, and the little pink bells of the Eastern beardtongue. I found myself talking back to the birds that seemed to be following us: the Eastern towhee (drink-your-TEA), the red-eyed vireo (Here I am. Where are you?) and the occasional chestnut-sided warbler (Pleased, pleased, pleased to meetcha.)
Turning one bend, I found acres of wild hydrangea blooming delicate and white. Around another, I spotted a mourning-cloak butterfly on a rock, then watched the shy forest creature flutter into the canopy to join half a dozen of its brethren in a twirling dance. I stopped and admired the American chestnut saplings, doomed to succumb to the chestnut blight but still persisting, determinedly, in resprouting. A stand of sweet birch presided over a forest floor of hay-scented fern, followed by an old-growth forest of northern red oak above a spicebush understory. Looking up at various times, I saw shagbark hickory, black cherry and, improbably, white ash that hadn't yet been felled by the emerald ash borer. Looking down, where my hiking poles kept sinking into vole tunnels under the path, I saw the tiny white teardrops of Virginia waterleaf and a carpet of dainty bluets.
I stumbled upon a patch of puffy white flowers garnished with lily-like leaves. Stumped, I checked my iNaturalist app and identified it as fly poison. I saved the observation and, with my phone already out, checked my progress on All Trails. It had taken me 37 minutes to walk a single mile. I put my phone away and continued dawdling in the forest.
This is what keeps me going during this terrible time for our country, for our world and for our planet. Each morning on the farm, I sit on the porch and listen to the birds. Each evening, I sit on the porch and watch the fireflies. On clear nights, I gaze into the blackness until my eyes adjust and the Milky Way appears. Thus restored, I am ready to face whatever man-made (or AI-made) calamity the next news cycle brings.
'We need the tonic of wildness,' Thoreau wrote nearly two centuries ago. He knew what all human generations have known, intuitively. Time in nature improves our mood and clears our head. Now, we have a rich reservoir of experimental science to prove it. Study after study has found that a connection to nature enhances our hedonic well-being (sense of happiness) and our eudaimonic well-being (sense of worth and purpose), while lifting us from anxiety and depression and boosting our physical health. Contact with nature lowers our pulse, reduces cortisol levels, improves immunity, lengthens our attention span and reduces stress. Walking in nature, or even viewing pictures of nature or hearing nature sounds, improves our cognitive functioning, measured by tasks such as repeating strings of numbers backward.
Less understood is why nature has such a profound effect on our well-being — but this, too, is coming into focus.
Time in nature often involves exercise, which has its own benefits. Being in nonthreatening natural environments, by reducing stress, improves mood. But the benefit goes much further than both of these.
One idea, called attention restoration theory, holds that nature captures our involuntary attention with 'soft fascination,' which allows our brains to recover from all of the screen-driven things that demand our attention and bombard our minds for much of the day. 'It helps reduce that cognitive fatigue,' says John Zelenski, a psychologist at Carleton University in Canada who studies nature's effects on well-being. 'It's an optimal flow of information, where there are things to be curious about but not constantly demanding all our attention, so our minds can restore.'
Another idea, the perceptual-fluency theory, holds that natural forms — non-straight edges, less color saturation, more variation — are inherently easier for the human brain to process. Studies have found that people are better able to solve puzzles after being shown images of visually complex natural environments than after viewing images of human-built environments.
Researchers are also finding that experiences in nature enhance feelings of well-being by giving us a sense of awe. A view of nature's vastness — a starry night, a mountain vista — make us feel that we are part of something larger than ourselves.
All of these ideas, in turn, are compatible with a much deeper hypothesis: that a connection with nature is innate, programmed into us by evolution. Four decades ago, the great naturalist E.O. Wilson termed this the 'biophilia' hypothesis. 'For more than 99 percent of human history people have lived in hunter-gatherer bands totally and intimately involved with other organisms,' he wrote. 'In short, the brain evolved in a biocentric world, not a machine-regulated world. It would be therefore quite extraordinary to find that all learning rules related to that world have been erased in a few thousand years, even in the tiny minority of peoples who have existed for more than one or two generations in wholly urban environments.'
Rachel Carson, credited with launching the modern conservation movement, said much the same thing in 1954: 'Our origins are of the earth. And so there is in us a deeply seated response to the natural universe, which is part of our humanity.'
The evidence for this is all around us, from the common fear of snakes and spiders that can be found in all cultures to the ways in which we design our parks and gardens. We like to be near water, and we like landscapes that give us a clear field of view while also providing trees or other elements of shelter. In other words, we are re-creating the savannas on which our ancestors chose to live for 2 million years.
'People seem to have an inherent, and I would argue hardwired, preference for nature scenes over a metropolis or a built landscape or geometric patterns or something abstract,' says Cindy Frantz, a professor of psychology and environmental studies at Oberlin College. 'We really gravitate towards natural stimuli. When you're trying to run a study and you want to expose people to nature or something else, it's very hard, in fact I would say impossible, to find a controlled condition that people like as much as nature.'
Research backs this up. Office workers without windows are far more likely to have plants and nature pictures at work than workers who have windows. Study participants who take nature walks with expansive views gain more cognitive benefit than those who take walks with limited views. Even in restaurants, our preference for booths over tables in the open seems to have an origin on the savanna.
Whatever causes our need for the tonic of nature, we now know how to maximize the benefit. Those who know more about the plants and animals they are viewing, those who interact more with nature or those who simply are more mindful about their nature experiences tend to derive more cognitive and mood improvements. Rich nature environments, with greater biodiversity, also tend to provide more mental lift than depleted green spaces.
Yet even the most hardened urban dweller can get the sense of well-being that comes from contact with nature. 'We know that spending as little as 15 minutes in nature, a 15-minute walk in the park, can help people restore their cognitive function,' Frantz argues. And if even that is too much, you don't have to leave your apartment. Zelenski says a minute-long nature video 'is enough to give a pretty substantial mood boost.' Because of technology, we as humans have never been more disconnected from nature — yet, paradoxically, that same technology makes it easier than ever to reconnect with nature.
This is encouraging not just for human happiness but also for the planet, for those who maintain some connection to nature are more likely to embrace conservation and to join the struggle to arrest the collapse of biodiversity. That is the truest expression of biophilia. As E.O. Wilson wrote: 'It seems possible that the naturalist's vision is only a specialized product of a biophilic instinct shared by all, that it can be elaborated to benefit more and more people. Humanity is exalted not because we are so far above other living creatures, but because knowing them well elevates the very concept of life.'
I picked the wrong week to stop sniffing glue.
Israel attacked Iran. President Donald Trump attacked Los Angeles protesters with the National Guard and Marines. A maniac targeted Minnesota lawmakers for assassination, killing two people. And, as the country and the world continued to spiral into chaos and violence, Trump celebrated the Army his birthday with a parade.
But even this level of mayhem didn't breach the calm of the trail.
Our plan had been to do the 107.5 miles of the Appalachian Trail that runs through Shenandoah National Park in six days. We started out strong — too strong, it turns out. My brother's knee gave out early on Day 4 and we called it quits after 63 miles, with plans to finish in the fall. Though we failed to reach our goal, the hike was a triumph in other ways, some of them unexpected.
I only started learning bird calls this spring, but after a couple of days in the woods, I could identify all of the usual suspects of the forest: the towhee and the ovenbird, the American redstart and the indigo bunting, the eastern wood pewee and the tufted titmouse. Whenever I heard an unfamiliar call, I opened my Merlin app, which uses AI to turn any novice into an expert birder. It alerted me to the presence of a scarlet tanager and a blue-headed vireo and all manner of warblers: worm-eating, chestnut-sided, cerulean, hooded and black-and-white.
After a couple of years of practice, even my aging brain can now identify many of the trees and shrubs of the forest, the oaks and hickories, the witch hazel and striped maple, the tulip trees and the black locust. The rest I could identify with iNaturalist, which is like carrying a biologist in your pocket. Here, it told me, was the mayapple and the hairy-jointed meadow parsnip. There was the black cohosh and the waxy meadow-rue. The tiger swallowtail butterfly I knew by sight, but the app told me that the huge blue insect I found was an oil beetle, the large snail was an eastern whitelip, and the tiny snake with a yellow collar the northern ring-necked snake. The furry scat I found told me there were larger carnivores — coyotes? bobcats? black bears? — who weren't allowing themselves to be seen.
There was a time when I would have worried with every step on the trail that a bear or a copperhead was about to strike. But as I have spent more time in the woods and in the meadows, I have come to understand that, while some critters are capable of hurting us, virtually none of them mean us harm. I was in the forest, and I was among friends.
Before I left the trail, I paused at an overlook. From there I could see the Shenandoah Valley and, before that, massive outcroppings of the 1.2-billion-year-old granite that once pushed the Blue Ridge as high as the Himalayas. I felt that sense of awe that the researchers talk about — and I was ready to go back to work.
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Travel + Leisure
an hour ago
- Travel + Leisure
This Is the No. 1 Tourist Destination Letdown in the U.S.—But Here's How to Visit It Properly
The day after I graduated from college, my sister and I flew to New York City, meticulously plotting out our visit hour-by-hour in a spiral notebook. But the moment we got to the city, we ditched the plan and beelined for Times Square. Hours later, she was live on MTV's TRL (yes, this was 1999!) announcing the No. 1 song—and we instantly believed this was the place where dreams come true. A few years later, my office was smack dab in the middle of Times Square. While my co-workers complained about the constant hoards of tourists, I secretly loved stepping right into the excitement, always remembering that every individual in the crowd is experiencing that magical first moment of looking up and feeling the power of the bright lights and big city, or as I always call it, that first Felicity moment from The WB hit drama. Now that I've lived here 22 years, I know and understand the reputation of that the district around the intersection where Broadway and Seventh Avenue has. For global travelers, Times Square a must-see, standing among the skyscrapers and screens among the street performers and costumed characters luring travelers (and SNL comedians, as Colin Jost told Travel + Leisure). And for locals, it's the one place to totally avoid. So when I learned analysts at CasiMonka named Times Square the "biggest tourist destination letdown" in the world—with reviews calling it "expensive" and "touristy"—I instantly got defensive. As perhaps the most famous New Year's Eve destination in the world for its ball drop, a tradition since 1907, of course anyone who visits the city year-round craves a piece of that thrill, inherently turning it into a 'touristy' place. Plus compared to where many travelers are coming from, the cost of living is higher. But like anywhere else, there are budget-friendly options that still give you the ultimate Big Apple experience, if you know where to look. In fact, one of my most frequented spots is the Hershey's Store because I'm always handed free chocolate as soon as I enter! I was so obsessed with this that when I worked near Rockefeller Center for four years at a company that provided car service home, I'd turn it down just to unwind and walk through Times Square savoring that sweet treat in hand. The exterior of Hershey's Chocolate World in Times Square. Wirestock/Getty Images While dining anywhere in New York City can cost a pretty penny, some of my favorite affordable options are also in Times Square, and their diversity showcases the global influence of the city's cuisine. At the top of the list for a full-service meal is an outpost of Japanese ramen shop Ichiran with individual wooden booths for each diner. Its classic Tonkotsu ramen is $22 flat, as a no-tipping establishment. The Italian sandwich shop All'Antico Vinaio serves up Florence-style quick bites, and whenever I have family in town, we always go to Tony's DiNapoli for family-style Italian homecooking. There's also been a recent surge of authentic Asian eats, giving the city's Chinatown and Koreatown serious competition. An outpost of one of the world's most inexpensive Michelin-starred restaurants Tim Ho Wan serves dim sum, while the Taiwanese soup dumpling favorite Din Tai Fung opened its largest restaurant yet in Times Square last year. So many of my favorites in the city are within the district, like Four Four South Village for Taiwanese beef noodles, Kung Fu Little Steamed Buns and Kung Fu Kitchen for no-frills dumplings and noodles, The Handpulled Noodle for customizable noodle entrees, and Dim Sum Sam for wonton noodle soup. There is also the famous Restaurant Row on 46th Street with longtime mainstay Becco for Italian, while Don't Tell Mama is always fun for a dose of entertainment with your meal and Joe Allen is popular for the the theater community for its wall of Broadway flops, as Kristin Chenoweth told T+L. Of course, Times Square overlaps with the Theater District, with 41 Broadway theaters featuring the world's best musicals and plays, many with star-studded casts. Right now you can catch George Clooney in Good Night, and Good Luck and both Denzel Washington and Jake Gyllenhaal in Othello. There's never been a better time to take in a show as this current season is Broadway's highest-grossing in history. While tickets prices can be high, over two decades, I've seen hundreds of shows, never paying more than $100 (often less than $50!), with the exception of four, which were still under $200. Most theaters offer lotteries or rush tickets, and platforms like TodayTix and Theatr also offer deals, and Broadway Inbound for groups. There's also the famous TKTS booth under the Duffy Square's red steps for discounted same-day seats. With so many shows to choose from, it can be hard to navigate, but Wicked, Gypsy, Hamilton, and The Great Gatsby are great for first-timers, whereas my personal recommendations for the season are Maybe Happy Ending, a robotic-look at human nature fresh off its best musical Tonys win, and Just In Time with the beguiling Jonathan Groff in an enthralling homage to Bobby Darrin. Theater lovers should also make time to visit the Museum of Broadway, also in the neighborhood, and can even put on your dancing shoes for one of 50 daily drop-in classes at Broadway Dance Center—I've never felt more like a Broadway star that when I tap danced in the neighborhood! Other empowering city moments: practicing yoga with hundreds of strangers for the annual Solstice in Times Square and running through its streets during the New York City Half Marathon. While the constant hubbub can be overwhelming, I've found calm within th area's coffee shops, often spend my days writing at Bird and Branch, which offers a fun coffee flight, Frisson Espresso, where I'm bound to overhear conversations from Broadway folks, and Bibble and Sip with cutesy desserts that are equally tasty. Like any other city hub, the hotel options can be pricey and room merely functional. But there there's also been a resurgence of boutique-style hotels, like the Civilian Hotel with a cozy artsy atmosphere and Kimpton Theta whose rooftop Bar Sprezzatura is like an Italian seaside getaway, and elevated The Times Square EDITION with The Terrace and Outdoor Gardens with a refreshed menu that includes frozen s'mores. "The Terrace and Outdoor Gardens feels like a sanctuary in the neighborhood," Susmita Baral, a senior editor at T+L said. "Aside from having quality food and a charming aesthetic, it truly transports you to a zen space." Despite being pulled in so many directions in Times Square, every night there's a unifying moment at 11:57pm, when all 92 digital screens from 41st to 49th Streets sync up with the work of contemporary artists for three minutes in Time Square Alliance's Midnight Moment—definitely worth experiencing. While my status of being a 'real' New Yorkers is threatened by admitting that my favorite neighborhood to work and play is Times Square, I will always remind travelers and locals alike to pause and look up and remember the words of Frank Sinatra, 'If you can make it here, you can make it anywhere.' And there's no better place to find yourself than in the heart of New York City than Times Square.


Skift
an hour ago
- Skift
Canary Technologies Founders: What's Next After Raising $80 Million for Hotel Tech
Funding has been tight for travel tech startups, but Canary Technologies hasn't had much trouble. Venture capital funding has been a struggle for tech startups this year, but not for Canary Technologies. The hotel tech company says it wasn't actively fundraising when Brighton Park Capital approached the founders about a deal. 'We hadn't actually burned through almost any of the capital that we had raised on our last round. But the opportunity emerged,' said Canary CEO Harman Singh Narula. 'There was the right kind of investor with the right vision … so it made sense for us to move forward.' Canary recently closed a series D round of $80 million at a valuation of $600 million. Insight Partners led the company's last two rounds, all with continued investments from F-Prime Capital, Thayer Ventures, Y-Combinator, and Commerce Ventures. The platform by San Francisco-based Canary includes products for mobile check-in and checkout, upselling, guest messaging, and digital tipping. It's a type of add-on tech often integrated into a hotel's property management system. And it's an area with many startups and small companies, but few have raised this level of capital. Canary said its tech supports more than 20,000 hotels for clients including Best Western, Aimbridge Hospitality, Marriott, Wyndham, TUI Hotels & Resorts, and others. Canary has doubled revenue every year for the past few years, Narula said. There are nearly 300 employees, and the company is hiring across departments. Skift spoke with Narula and SJ Sawhney, president and co-founder, about what comes next. Doubling Down on AI Canary has released a few products powered by generative AI, meant to streamline repetitive tasks and free hotel staff. The company last year added a generative AI chatbot for guest messaging, which is meant to answer specific property questions and sell add-ons like late check-out, without input from front desk staff. A new AI voicebot product is meant to triage guest phone calls. And there's a new AI chatbot for hotel websites to drive direct bookings. The company uses multiple AI models to power its software, layering its own tech and data on top. 'It is answering 80% of guest messages. It is creating content that they don't have to come up with and write. It is, on a daily basis, making a real impact — that they're paying for,' Sawhney said. Industry leaders have said that they've found the most use for AI in operational tasks, while products in other areas have struggled to take off. Marriott, for example, is developing an AI tool to automate the tedious task for room assignment. And Hilton is exploring how to use AI to flag guests that may want room upgrades. A New Hotel Tech System Canary's founders want hoteliers to see the emerging guest management system – 'GMS' in the industry – as a piece of tech that they can't go without, taking a similar trajectory as the reservation management system. 'I think the GMS is certainly a category that — we're hearing a lot from hoteliers — has been this part of the tech stack that has come into focus,' Narula said. Hotels in North America have led adoption, and now the company wants to continue expanding globally. 'We're also seeing globally, a lot of what we think of as mid-market type brands portfolios really stepping up and having a lot of demand around this as well,' Narula said. The company has made an effort over the past year to localize its service in different geographic markets. In France, for example, the dashboard is in French and customer service representatives speak French. 'The investment last year was a big catalyst for all of our localization efforts to achieve that goal,' Sawhney said. Canary has predominantly grown organically, not via M&A, but Narula said that could change. 'There may be some opportunities that emerge that might make sense — where it helps service or provide specific needs to our customers — where we can help fill those gaps,' Narula said.


Harvard Business Review
3 hours ago
- Harvard Business Review
An International Travel Checklist for U.S. Employers
Global business travel has always come with logistical challenges, but today's shifting political landscape is prompting many companies to reassess when, where, and why they send U.S.-based employees abroad, as well as how international employees enter and exit the U.S. 'Corporate travel managers have what's known as a 'duty of care obligation': a fiduciary responsibility to ensure their employees' whereabouts, safety, and compliance with federal requirements,' says Vik Krishnan, senior partner at McKinsey who advises companies in the aviation and travel sectors. 'No travel manager wants trouble for any employee, so they set rules that account for the lowest common denominator of risk.' That's much more complicated when baseline risks are elevated and rules and requirements change by the day. President Trump's new travel ban is a prime example. As of June 9, citizens of 12 countries, including Iran, Somalia, and Afghanistan, are banned from visiting the U.S., while those from seven other nations are facing restrictions. More changes could be in store, says Malcolm Goeschl, principal attorney for Goeschl Law, a San Francisco-based firm that specializes in business immigration advice. 'It would not be surprising if new travel bans are announced in the future that are broader in scope, that is, applying to more nationalities or classes of individuals,' he says. Indeed, as of this writing, reports suggest that the administration is now considering banning as many as 36 additional countries, the majority of which are in Africa. As organizations navigate an increasingly unpredictable global environment, experts recommend building a checklist that covers both technical and people-related travel policies. Here's how to get started. Clarify which employees are working under temporary authorization Getting a clear picture of your U.S.-based workforce—including which employees are on sponsored visas or short-term work status and monitoring any upcoming renewal deadlines—is a helpful place to begin. 'Most companies already track this information, so considerations in this environment aren't necessarily more onerous than what's already standard,' says Krishnan. Goeschl also recommends advising foreign nationals on staff who may have status violations to speak with the company ahead of any travel. Anyone who isn't a U.S. citizen and has had legal issues, whether criminal like a D.U.I. or a non-criminal offense, could have difficulty coming in and out of the country. This could also apply to visa-holders who've spoken out about political issues, either in the press, in social media, or elsewhere, Goeschl adds. 'Reach out to foreign nationals and make sure they know what to expect, including their rights—or lack thereof—at ports of entry.' Establish a framework for weighing the necessity of each trip Krishnan recommends putting in place a process to evaluate travel opportunities based on how essential the trip is and whether there are other ways to meet the same need. In other words, he says: 'Is this trip customer-facing and critical to top-line growth—and is being there in-person going to make the difference between winning a contract or losing it to a competitor?' Or could a Zoom meeting suffice? Other factors come into play, like equity and fairness, Krishnan adds. Consider two sales managers: one holds an American passport that allows them to travel freely, while the other holds a passport from another country that might not afford the same privilege. 'Are both being given equal access to do their jobs and reach their potential?' The solutions are not always straightforward, and leaders need to be flexible. Krishnan likens the situation to what happened during the Covid-19 pandemic when some borders were open while others closed. ' Companies had to adapt: tweaking reward mechanisms, making one-off adjustments, even redrawing territorial jurisdictions to ensure employees had equal opportunity.' Brief employees on entry requirements and provide guidance on potential challenges If employees are visiting the U.S. for business, they're required by law to have proper documentation, which could include a visa or a valid Electronic System for Travel Authorization (ESTA), depending on the country of origin. Border control agents have always had the authority to deny visitors who didn't have the required paperwork, and companies should prepare employees for edge cases, such as the possibility of being turned away at the border due to stricter enforcement, says Krishnan. 'What used to be seen as low-probability scenarios are now part of the planning process,' he says. 'Companies are taking an abundance of caution.' Indeed, amid growing geopolitical tension, international travel can be more complicated for some employees, Goeschl notes. For instance, people from places with strained relations with the U.S. might encounter difficulties at the U.S. border. Even employees from visa-waiver countries can run into trouble with U.S. immigration authorities, he adds. Goeschl advises developing guidelines to help employees know what to expect when traveling, including any complications they might face, even if the risk is low. Outline the company's support structures, such as legal resources and HR contacts to help employees if their status is questioned or travel policies change. And offer direction on how to prepare for border screening. Some companies might be reluctant to share this kind of information, worried about causing panic. But there are real risks—like employees having their phones seized and inspected, Goeschl says. It's important to prepare, and bear in mind that the situation is evolving. Devise contingency plans for policy shifts affecting travel Many companies routinely bring in their top leaders from around the world for internal meetings in the U.S. But if those employees suddenly can't get into the country, you'll need a Plan B. 'Smaller meetings are easier to relocate, but certain meetings and conferences—just based on the scale, the number of visitors, number of hotel rooms needed, and logistics—are relatively hard to repot,' says Krishnan. When travel is necessary, leaders can often find ways to manage the risk. Approaches vary, says Goeschl. Leaders might, for instance, route employees through cities like Dublin, where they can go through U.S. immigration before they board their flight. That way, problems are addressed on the front end, not after they've flown halfway around the world, says Goeschl. The new travel ban adds to the complexity. The ban prohibits visitors to the U.S. from Afghanistan, Myanmar, Chad, the Republic of Congo, Equatorial Guinea, Eritrea, Haiti, Iran, Libya, Somalia, Sudan, and Yemen. The order also puts heightened restrictions on visitors from Burundi, Cuba, Laos, Sierra Leone, Togo, Turkmenistan, and Venezuela. The travel ban is narrower in scope than those attempted during Trump's first term, Goeschl notes. It does not restrict people from those countries who are green card holders, currently in the U.S., or already have a valid visa to the U.S. Still, Goeschl says the new rule underscores the importance of securing visas ahead of time for employees to reduce the risk of being affected by future bans. Goeschl says he's also observed more ESTA applications being denied or delayed, so he recommends submitting them well in advance, too. Balance cautious awareness with practical decision-making Organizations need to be pragmatic and aware that some staff could face issues at U.S. borders, like being detained or turned away. But experts also stress the importance of staying calm. 'On an individual risk-adjusted basis, most travelers face minimal risk,' Krishnan says. And being overly conservative isn't always the best approach. 'That's kind of like a doctor telling you not to leave the house without a hazmat suit and a mask and goggles during flu season,' Goeschl says. 'It's important for leaders not to be too paranoid, because that could impact their ability to do business.' Goeschl recommends planning thoughtfully without letting fear take over. Your goal as a leader is to find the sweet spot between caution and practical decision-making.